Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
News tagged with:
#call saul
#bbc america
#anthony bourdain
#cast members
#true detective
#original shows
#limited series
#prime video
#marvelous mrs
#pearson
#nielsen
Senior news editor Calvin Reid recommends 'My Favorite Thing is Monsters' by Emil Ferris, a graphic novel set in an impossibly rich world of working class misfits and social grotesques. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#favorite thing
#emil ferris
Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pubtech connect
Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's... Continue reading at AdWeek
[ AdWeek | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fashion blogs
#find inspiration
A Q&A with EIC Elizabeth Graves on her first year on the job and the state of magazine media. The post For Martha Stewart Living, Print is ‘A Good Thing’ appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good thing
#magazine media
As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling point
#premium content
#past couple
Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising week
#user ids
#earnings call
#living room
Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vertical video
#mobile web
#major themes
#clear winner
This time the Kings hit the reset button and it worked. They hit it following an uninspiring loss to the Red Wings on Thursday. They hit it after allowing two first-period goals to the Wild on Saturday. And they hit it once more when the Wild knotted the score at 3 with 42.1 seconds left in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tanner pearson
#red wings
JK Rowling and Bill Bryson top the charts, while film tie-ins give Paula Hawkins and Jojo Moyes a second bite of the cherry – but this unpredictable year has also seen a welcome revival of humorous writingIt was a year when the No 1 book was a play script. When hyper-prolific James Patterson,... Continue reading at The Guardian
[ The Guardian | 2016-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#cursed child
#small island
#non-fiction title
Stine is achieving a "lifelong dream" by writing the comics, a five-issue series that debuts in February and will feature plenty of interdimensional weirdness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lifelong dream
Fighting time and a climate that deteriorates old documents, a publishing house in Goa contributes to the preservation of texts said to date back to ‘the earliest in Asia.’ By Dennis Abrams | @DennisAbrams2 ‘Regaining Their History’ riting for The Hindu, Aditya Sudarshan looks at CinnamonTeal, a... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post india
#literary past
The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#saturation point
#digital publishers
Religion editor Emma Koonse recommends 'The Things You Can See Only When You Slow Down' by Haemin Sunim, which combines philosophy with spiritual insight to address political differences and anger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
More news stories like this |
Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lets readers
#issues surrounding
Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising network
#announcement monday
Children’s laureate Chris Riddell has called on education secretary Justine Greening to end the “disadvantageous school library lottery" and ensure every child in the country has access to a school library service. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
More news stories like this |
The widespread anxiety bubbling up along economic, cultural, and political lines, especially among white Christians, led Christian ethicist Gushee to write his latest book, 'A Letter to My Anxious Christian Friends: From Fear to Faith in Unsettled Times.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
More news stories like this |
The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital properties
#hearst magazines
#commercial breaks
It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#holiday shoppers
#released today
#$20 million
#$200 million
A consortium of British indie publishers visiting Frankfurt for the first time are in an “awkward” position as a result of the UK’s vote to leave the EU, but will be using the fair to forge closer ties with publishers on the continent. Continue reading at The Bookseller
[ The Bookseller | 2016-10-19 00:00:00 UTC ]
More news stories like this |