Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fall will have to scramble. Which isn’t to say that the likes of HBO and Netflix have crowded out the traditional TV players altogether. For the third consecutive year, NBC’s Kleenex-depleting serial “This Is Us” has been nominated for Outstanding Drama Series, while its afterlife sitcom “The Good Place” earned its first nod for Outstanding Comedy Series. The Peacock also scared up a bunch of votes for “Saturday Night Live”—since bowing back in 1975, Lorne Michaels’ cultural lodestone has been in the running for no fewer than 270 of those pointy, gold-plated trophies—while its chair-spinning musical program “The Voice” was cited as one of TV’s top competition series. For all the critical praise heaped on “This Is Us,” the show’s latest round of nominations doesn’t exactly signal a return to form for network TV. The rise of streaming services and the creative freedom that comes with not having to please advertisers have conspired to delegitimize traditional TV’s claim as the repository... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
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By order of the U.S. Bankruptcy Court, Tiger Capital Group’s Remarketing Services Division, Hilco Industrial, The Branford Group, andNortheast Printing Machinery will conduct a two-day live webcast auction on S ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-09 00:00:00 UTC ]
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Media General and Meredith Corp. are combining to form the third biggest TV broadcaster. What you need to know: This is the latest in a TV consolidation wave as broadcasters seek a hedge against declining audiences and a shift to digital and try to capitalize on political ad spending. It looks... Continue reading at Digiday
[ Digiday | 2015-09-08 00:00:00 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday
[ Digiday | 2015-09-02 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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With unions cropping up in digital newsrooms across the media landscape, publishers have to be wondering if they should be worried. Could their staff be next? For those who have grown their businesses on the back of a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-13 00:00:00 UTC ]
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Crowdfunding publishing platform Inkshares reveals data about where its readers come from, with Facebook and email marketing leading the way. The post Facebook, Email Most Effective for Crowdfunding Books on Inkshares appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
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In Germany, more and more publishing houses are abolishing hard DRM in favor of digital watermarks. Latest to follow the trend is Holtzbrinck. The post DRM: A Model Of The Past? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
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Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age
[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Those who are so quick to dismiss the launch of Oh My Vlog! and its coverage of the new breed of online superstars are missing the pointOn Wednesday afternoon, while Piers Morgan was penning his important and completely helpful musings on the concept of Nicki Minaj’s support from Black Twitter,... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
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DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
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Following the debate over whether authors should be paid to appear at festivals, children’s writers have warned that fewer schools are now offering to pay for author visits. Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek
[ AdWeek | 2015-06-22 00:00:00 UTC ]
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As Facebook rolls out its “Instant Articles” initiative, in which news entities such as the New York Times and The Guardian are publishing directly to the social network, instead of just posting links to their own sites, media org ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
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About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state.... Continue reading at AdWeek
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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While mobs of booksellers and others thronged BEA booths Thursday afternoon, about 100 booksellers focused their attention on representatives from four indies— Bookpeople, Literati, Parnassus Books, and Tattered Cover—who have led the way in integrating social media into their stores' business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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'Explainer,' the upcoming book by 'What If?' writer Munroe, is already near the top of bestseller lists despite not being published until November. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-15 00:00:00 UTC ]
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