TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner.  Continue reading at 'Advertising Age'

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
News tagged with: #nielsen #nbcuniversal signing #group dedicated #vab announces

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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
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Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek

[ AdWeek | 2021-12-23 13:56:54 UTC ]
More news stories like this | News stories tagged with: #nielsen #digital platforms #single metric #enable publishers #cross-platform tool


Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times

[ The New York Times | 2021-11-12 10:00:19 UTC ]
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Trade invited to form group and change industry 'for the better'

An open invitation from figures including Nikesh Shukla and Yara Rodrigues Fowler has been issued for people in the trade to form a group that will "change the UK publishing industry for the better".   Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 01:23:23 UTC ]
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Writers Orgs Form #DisneyMustPay Joint Task Force

Led by the Science Fiction and Fantasy Writers Association, several professional writers' organizations and authors have formed the #DisneyMustPay task force, petitioning Walt Disney Co. to honor author contracts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-29 04:00:00 UTC ]
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DisneyMustPay: authors form task force to fight for missing payments

Coalition of author groups call for Disney to pay outstanding royalties owed to writers of novels and comics including Star Wars, Alien and Buffy the Vampire Slayer series it now ownsA task force made up of science fiction and fantasy, romance, crime and horror authors has been formed in an... Continue reading at The Guardian

[ The Guardian | 2021-04-28 17:07:11 UTC ]
More news stories like this | News stories tagged with: #science fiction #chuck wendig #tess gerritsen #indiana jones #romance writers #fantasy writers


Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Macmillan Forms Trade Management Committee to Address 'Key Issues'

Macmillan's trade group has formed a 13-member management committee aimed at bringing more diversity to setting priorities for the company's trade publishing divisions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
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Nielsen Overhauls and Expands Local TV Measurement

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek

[ AdWeek | 2019-10-03 10:00:35 UTC ]
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BuzzFeed, Vice and Group Nine form measurement alliance

BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites.... Continue reading at Advertising Age

[ Advertising Age | 2019-01-30 00:00:00 UTC ]
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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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The Chernin Group's Billy Parks Imagines Reality TV, Without TV

This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series that took the notion of digital media and ran with it.Mr. Parks: The first thing I did was call all my favorite smartest people... Continue reading at Advertising Age

[ Advertising Age | 2013-10-01 00:00:00 UTC ]
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Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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Bid for Nielsen TV ratings company almost doubles to $16B

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News

[ ABC News | 2022-03-29 21:47:16 UTC ]
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NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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