TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner.  Continue reading at 'Advertising Age'

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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Bid for Nielsen TV ratings company almost doubles to $16B

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News

[ ABC News | 2022-03-29 21:47:16 UTC ]
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NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Nielsen buyout may be driven by doubts about its next-generation measurement

Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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Publisher Trade Group Letter Calls Out Apple and Google App Stores in Antitrust Bills

Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek

[ AdWeek | 2022-02-22 22:10:40 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Nielsen reveals error in out-of-home TV ratings

Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age

[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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Ladybird's Cullen appointed Quarto group publisher for children's trade

Shannon Cullen is leaving Ladybird to join Quarto as group publisher for children's trade. Continue reading at The Bookseller

[ The Bookseller | 2021-12-14 03:27:34 UTC ]
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ViacomCBS adds VideoAmp as Nielsen TV ratings alternative

The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age

[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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The Bookseller's Disability Issue: 'trade can bring real change'

The Bookseller's Disability Issue is published today, guest-edited by author Claire Wade who has called on the trade to harness its adaptability to bring real change for people with disabilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 08:30:53 UTC ]
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Troubled Nielsen to update measurements for local television

Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News

[ ABC News | 2021-09-21 20:37:02 UTC ]
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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation.  Continue reading at Advertising Age

[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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NBCUniversal to select multiple measurement providers; Nielsen submits a pitch

The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at Media Week

[ Media Week | 2021-08-27 17:39:39 UTC ]
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Spotify ties Nielsen demos to audience measurement on podcasts

The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week

[ Media Week | 2021-08-06 14:45:38 UTC ]
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Nielsen to Release Monthly Snapshot of Total TV Time

Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek

[ AdWeek | 2021-06-17 21:56:31 UTC ]
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U.S. Book Show: Inside Ingram, a Quiet Force in Trade Publishing

On the opening day of the U.S. Book Show, Ingram Content Group chairman John Ingram and author Keel Hunt sat down with PW executive editor Jim Milliot, giving publishing professionals a rare glimpse of the inner workings of the distributor, printer, and publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Yaged Named President of Macmillan Trade; Besser to Head Kids' Group

Jon Yaged, head of Macmillan Children’s Publishing Group, has been promoted to president of all of Macmillan Publishers' U.S. trade group. Jen Besser has been named to succeed Yaged as head of the children’s division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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