VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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News Corp c.e.o. Robert Thomson has said that it would be a "serious antitrust issue" for the industry if Bertelsmann were to acquire Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 09:05:23 UTC ]
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In an attempt to become a "pure-play learning technology company," HMH is looking to sell its trade group, Houghton Mifflin Harcourt Books & Media. Group president Ellen Archer has left the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-04 05:00:00 UTC ]
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The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
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HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age
[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek
[ AdWeek | 2020-10-14 10:00:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 06:08:05 UTC ]
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Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek
[ AdWeek | 2020-07-21 13:00:53 UTC ]
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After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek
[ AdWeek | 2020-07-10 15:04:30 UTC ]
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Bad Form, the quarterly literary review magazine, is launching a new prize for young black, Asian, Arab and other non-white fiction writers based in the UK, with support from across the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2020-06-14 17:30:53 UTC ]
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Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports. Nielsen Social Content Ratings found that... Continue reading at AdWeek
[ AdWeek | 2020-04-28 12:05:23 UTC ]
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Quarto has posted a trading update for its 2019 results, saying it expects revenues to slip 9% to $135.8m (2018: $149.3m) but will be returning a profit of $2.9m. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 02:44:11 UTC ]
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In a letter to Penguin Random House employees worldwide, PRH CEO Markus Dohle outlined how PRH plans to address the challenges the company faces coping with the global spread of the new coronavirus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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News of The Book People going into administration has been met with dismay by publishers, who still hold out hope that a buyer for at least part of the business can be found. Continue reading at The Bookseller
[ The Bookseller | 2019-12-17 20:40:19 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News
[ ABC News | 2019-10-29 21:44:42 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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