People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
News tagged with: #nielsen #nielsen finds #product development #portrayals lag #tv ads

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Facebook Says Its Network Now Serves Ads to Washington Post, Rolling Stone and 1 Billion People a Month

Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #serving ads #billion people #wenner media #rolling stone #audience network


Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen


Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #linear tv #major shift


Meredith Taps ‘Access Hollywood’ EP for ‘People’ TV Series | People on the Move

[caption id="attachment_180858" align="alignright" width="150"] Rob Silverstein[/caption] Meredith Corp. is planning to launch a syndicated daily TV show based on the People brand, the company said Tuesday, bringing on longtime "Access Hollywood" showrunner Rob Silverstein as executive... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
More news stories like this | News stories tagged with: #clarion events #lsc communications


Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #digital media #large chunk


Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with: #paperback #katie fforde #paperback publication


Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with: #nielsen #intended audience


Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


10 Tidbits About Libraries for Visually Impaired and Print Disabled People

Get to know the work and services of libraries for the visually impaired and print disabled people around the world. Continue reading at Book Riot

[ Book Riot | 2021-01-29 11:32:00 UTC ]
More news stories like this | News stories tagged with: #libraries #visually impaired


National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | News stories tagged with: #quarto #books imprint #quarto group


UK nominations in for IBBY's Outstanding Books for Young People with Disabilities

UK-published books from Scallywag Press, Walker Books and Penguin are among those nominated on the international list of Outstanding Books for Young People with Disabilities, managed by the International Board on Books for Young People (IBBY). Continue reading at The Bookseller

[ The Bookseller | 2020-08-25 13:26:55 UTC ]
More news stories like this | News stories tagged with: #international board #outstanding books


Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with: #harpercollins #tech reporters #previous editions #visiting fellows #harvard university #private equity #haverstock arrives #presidential campaign #latest member #chicago sun-times #tina sfondeles #associate producer #on-air reporter #yahoo finance #entertainment executives #penske media


Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with: #harpercollins #tech reporters #previous editions #visiting fellows #harvard university #private equity #haverstock arrives #presidential campaign #latest member #chicago sun-times #tina sfondeles #associate producer #on-air reporter #yahoo finance #entertainment executives #penske media


Sally Rooney's Normal People tops UK book charts as readers fall for TV version

Costa award-winning love story of Connell and Marianne takes top slot from David Walliams’ bestselling children’s book SlimeSally Rooney’s Normal People has flown to the top of the UK’s book charts more than two years after it was published, thanks to the release of the TV adaptation starring... Continue reading at The Guardian

[ The Guardian | 2020-05-13 15:44:19 UTC ]
More news stories like this | News stories tagged with: #uk book #children’s book #nielsen #irish author #nielsen bookscan #daisy edgar-jones #book charts #normal people #bestselling children #david walliams #tv version #readers fall #sally rooney


Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #nielsen #bon viv #nielsen data #hard lemonade #ll continue #ab inbev #senior director


The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #online publisher #exclusive data #environmental activist #ad lib #patrick mahomes


1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #hearst #magazine company #revenue appeared