Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
The amount of time adults in America stay connected with media is astronomical. Specifically, they spend 11 hours and 27 minutes per day plugged into some type of device, according to the Q1 Nielsen Total Audience report released today. And even though there are many streaming options for... Continue reading at AdWeek
[ AdWeek | 2019-07-01 10:00:11 UTC ]
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Welcome to the first edition edition of Ad Age TV Brief, a new roundup of news from the world of broadcast, cable, streaming and beyond. Sinclair under fire “The Federal Communications Commission is investigating whether Sinclair Broadcast Group Inc. misled the government agency during its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 20:34:29 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 00:20:59 UTC ]
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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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One month after David Carey surprised staff by announcing that he would leave the post of president at Hearst Magazines, the company has named his successor: Troy Young, who has spent the last five years as president of Hearst Magazines Digital Media.Young is credited with building up Hearst... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Publishers should seek to partner with top-performing multi-academy trusts (MATs) on new product development or risk being bypassed, the Publishers Association's education conference heard on Friday (25th November). Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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ClearVoice Inc., the Phoenix-based content marketing software startup, has raised $1.2 million in its seed round. The company will use the money to hire about 15 people in sales, marketing and product development by the end of the year. ClearVoice will use the extra help to publish data-driven... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-02-27 00:00:00 UTC ]
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Tasker, who has held positions at Simon & Schuster and Scholastic, most recently served as v-p, product development at Disney Publishing Worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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News Corp.’s long-awaited split is official. Rupert Murdoch’s media behemoth Friday completed the separation of its entertainment from its news and information businesses into two publicly traded companies. The new News Corp (spelled with no period, differentiating it from the previous... Continue reading at AdWeek
[ AdWeek | 2013-06-29 00:00:00 UTC ]
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