LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for example, so they can target specific people with ads. When coupled with Data Plus Math’s measurement capabilities, brands will soon be able to target defined customer segments so they can measure whether those customers made a purchase or downloaded an app as a result of ads shown through either linear or advanced TV. LiveRamp is attempting to get a full picture of how people are consuming premium video content, as well as allow advertisers to measure the impact of their TV ads. For instance: NBC could strike a deal with Geico, saying it will continue to run its campaign until 100,000 people visit its website for an insurance quote. Thanks to its acquisition of Data Plus Math, LiveRamp says it can now measure the outcome regardless of whether someone viewed Geico’s ad on linear TV, video-on-demand or streaming services such as Hulu. “We are driving optionality and flexibility to an industry that hasn’t historically had that,” says Allison Metcalfe, general manager of TV at LiveRamp. “This has never been possible with TV.” The move also comes at a time when advertisers are looking to increase their ad spend through digital TV, as nearly two-thirds (59 percent) say they plan to do just... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
News tagged with:
#streaming services
#general manager
#april report
#high level
#nielsen
LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
More news stories like this | News stories tagged with:
#streaming services
#general manager
#april report
#high level
#nielsen
Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the... Continue reading at Advertising Age
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading publishers
#usa today
#target ads
As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic platform
#location-based ads
#rivals facebook
Abrams has signed an exclusive multi-year agreement with RBmedia, giving the independent audio publisher rights to hundreds of Abrams' fiction and nonfiction titles. The first audiobooks under the deal will be published in spring 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#nonfiction titles
#audio publisher
Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Despite suffering a significant blow this week in its attempt to take over Activision Blizzard, Microsoft still believes it can get the job done. The company has signed a 10-year agreement with Spain-based cloud gaming provider Nware to make PC games it builds in-house available to stream on... Continue reading at Engadget
[ Engadget | 2023-04-28 17:25:18 UTC ]
More news stories like this | News stories tagged with:
#windows pcs
#smart tvs
#reports suggest
#european commission
#dominant position
#libraries
Sourcebooks has reached an agreement with Ebony Magazine Publishing to create a list of Ebony-branded adult books. The first books in the list will be released this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult books
#magazine publishing
Bloomsbury has acquired California-based academic publisher ABC-CLIO in a $22.9m (£17.3m) deal, expanding its academic and digital publishing presence in North America. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 16:09:02 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury acquires
#digital publishing
#bloomsbury
#academic publisher
Cipher Press has acquired Nat Reeve's "extraordinary, ambitious" historical debut Nettleblack and its sequel in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-08-23 14:07:08 UTC ]
More news stories like this |
The Bodley Head has acquired two titles from German filmmaker and storyteller Werner Herzog, including a memoir. Continue reading at The Bookseller
[ The Bookseller | 2021-08-18 19:49:03 UTC ]
More news stories like this | News stories tagged with:
#bodley head
#memoir
Comixology Originals will partner with Best Jackett Press, the publishing company of acclaimed comics writer Scott Snyder, in an exclusive multi-title publishing deal, which features eight original titles written by Snyder. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#comixology originals
In a huge boost to manga fans, more than 200 titles are available now in Comics Plus, with more to be added to the collection over the summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge boost
#manga fans
#manga
Amberley Publishing, an independent specialist in local history heritage, has acquired Quiller Publishing in a £1.4m deal. Continue reading at The Bookseller
[ The Bookseller | 2021-07-02 21:49:26 UTC ]
More news stories like this | News stories tagged with:
#amberley publishing
HarperCollins has acquired world publishing rights to the archives of Dr. Martin Luther King Jr. The publisher said the collection features some of the "most historically important and vital literature in American history." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#american history
#harpercollins
The deal represents a major step forward for the digital library market. Not only is Amazon Publishing finally making its digital content available to libraries, the deal also gives libraries a range of models through which it can license the content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#lend e-books
#libraries
#digital content
#amazon publishing
Bonnier Books UK's new digital-first imprint Embla Books has bought Laura Starkey's debut, Rachel Ryan’s Resolutions, as its first acquisition. Continue reading at The Bookseller
[ The Bookseller | 2021-03-22 11:15:26 UTC ]
More news stories like this | News stories tagged with:
#bonnier
Alison Hennessey, publishing director of Bloomsbury Publishing's Raven Books, has sealed a two-book deal after a "passionately fought" auction for The Leviathan and The Puzzle Wood by debut author Helen-Rose (Rosie) Andrews. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 12:42:55 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury publishing
#raven books
#debut author
#bloomsbury
#publishing director
Thriller author B P Walter, also Waterstones' social media co-ordinator, has signed a new three-book deal with HarperCollins, seeing him move from Avon to digital-first imprint One More Chapter. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 23:56:50 UTC ]
More news stories like this | News stories tagged with:
#thriller author
#three-book deal
East View Information Services will now distribute the 'Publishers Weekly' Digital Archive. The archive is composed of 7,500 past issues of 'PW' with more than 650,000 fully searchable pages. It includes 435,000 book reviews beginning in the 1940s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital archive
International Literary Properties has acquired 12 literary estates from Peters, Fraser + Dunlop, including those of Evelyn Waugh and Georges Simenon, in an eight-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2020-06-02 04:26:41 UTC ]
More news stories like this |