A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise ending. No spoilers here. Do yourself a favor and watch it to find out what brand it’s for. It’s a tale of growing up, from birth to first steps to first love to independence. And as someone tweeted, M. Night Shyamalan "would KILL to be this good at plot twists again.” The ad went viral after Ryan Simmons, video director for SB Nation, posted the spot on Twitter with the comment, “i will give you one hundred thousand dollars if you can guess the brand by the end.” Simmons also thanked adman Kevin Weir for having spotted the ad, which got 2.4 million Twitter views in a day. Ad Age’s newsroom debated whether this was a spoof. Reporter Jessica Wohl reached out to the brand in question, which confirmed that it was a real ad from the brand released in Brazil in 2016. How could we have missed it back then? LoveFrom Jony Ive, Apple’s chief designer, is leaving the company after nearly 30 years. But he’s not going far; Ive is starting a new design company that will have Apple as a client. The new venture is called LoveFrom, and that’s a nod to late Apple founder Steve Jobs. Ive told the Financial Times that Jobs once said to Apple employees: “when you make something with love and with... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
News tagged with: #democratic debate #procter gamble #black mangoing #shopkeepers hesitate #diner patrons #award-winning film #geoff edwards #saturday morning #honest conversation #forwarded email #nielsen

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TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Friday Wake-Up Call: Trump's 2016 ad strategy reportedly impressed Facebook

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age

[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age

[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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Wednesday Wake-Up Call: The Future of Ads on Amazon's Alexa. Plus, Diageo Suspends Snapchat Ads

Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age

[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

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[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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NFL hands Amazon exclusive games, and Teen Vogue editor undone by teen rogue tweets: Friday Wake-Up Call

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[ Advertising Age | 2021-03-19 10:00:00 UTC ]
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Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  One year later Good morning! We have now been living with the threat of... Continue reading at Advertising Age

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
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Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

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[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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Visa picks W+K, and Facebook wrangles anti-vaccine lies: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age

[ Advertising Age | 2020-12-04 11:04:31 UTC ]
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Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

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[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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LVMH bids for Tiffany and Disney media review causes controversy: Monday Wake-Up Call

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[ Advertising Age | 2019-10-28 10:22:02 UTC ]
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WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

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[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

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[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call

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[ Advertising Age | 2019-09-19 10:00:00 UTC ]
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Snapchat infiltrates Instagram. And Edelman drops a controversial client: Wednesday Wake-Up Call

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[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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Final takeaways and confessions from Cannes. Plus, America's Hottest Brands: Monday Wake-Up Call

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[ Advertising Age | 2019-06-24 10:25:28 UTC ]
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Cannes Lions’ last day (phew). Plus, Facebook’s familiar-looking new logo: Friday Wake-Up Call

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[ Advertising Age | 2019-06-21 10:00:00 UTC ]
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