A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise ending. No spoilers here. Do yourself a favor and watch it to find out what brand it’s for. It’s a tale of growing up, from birth to first steps to first love to independence. And as someone tweeted, M. Night Shyamalan "would KILL to be this good at plot twists again.” The ad went viral after Ryan Simmons, video director for SB Nation, posted the spot on Twitter with the comment, “i will give you one hundred thousand dollars if you can guess the brand by the end.” Simmons also thanked adman Kevin Weir for having spotted the ad, which got 2.4 million Twitter views in a day. Ad Age’s newsroom debated whether this was a spoof. Reporter Jessica Wohl reached out to the brand in question, which confirmed that it was a real ad from the brand released in Brazil in 2016. How could we have missed it back then? LoveFrom Jony Ive, Apple’s chief designer, is leaving the company after nearly 30 years. But he’s not going far; Ive is starting a new design company that will have Apple as a client. The new venture is called LoveFrom, and that’s a nod to late Apple founder Steve Jobs. Ive told the Financial Times that Jobs once said to Apple employees: “when you make something with love and with... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-28 10:00:00 UTC ]

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'Stranger Things' helped Netflix dominate the streaming charts in 2022

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[ Engadget | 2023-01-27 18:20:44 UTC ]
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Nielsen and Netflix Expand Partnership for Global Measurement

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[ AdWeek | 2023-01-18 12:00:00 UTC ]
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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

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[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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[ AdWeek | 2023-01-04 12:00:00 UTC ]
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[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

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[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Listen to the eerie sounds of a solar storm hitting the Earth's magnetic field

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[ Engadget | 2022-10-24 15:40:30 UTC ]
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Amazon Prime Video will stream NFL Black Friday games starting in 2023

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[ Engadget | 2022-10-19 21:10:50 UTC ]
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Netflix with ads will be available November 3rd for $7 per month

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[ Engadget | 2022-10-13 17:45:26 UTC ]
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[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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[ The Guardian | 2022-09-04 17:25:02 UTC ]
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[ Engadget | 2022-08-19 11:15:00 UTC ]
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[ Engadget | 2022-08-18 16:44:57 UTC ]
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[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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[ AdWeek | 2022-08-16 12:15:00 UTC ]
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