AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
John Lithgow confirmed in Dumbledore role, with Paapa Essiedu playing Severus Snape and Nick Frost as HagridFor many Harry Potter fans, no actors could ever live up to the original cast of the cherished film franchise. For others, a new TV adaptation is an opportunity for greater detail and... Continue reading at The Guardian
[ The Guardian | 2025-04-14 17:21:18 UTC ]
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Paapa Essiedu will portray Severus Snape, while Paul Whitehouse has been cast as Argus Filch. Continue reading at BBC World
[ BBC World | 2025-04-14 16:00:09 UTC ]
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Paddington, Lord of the Rings and 007 – but not Harry Potter – expected at Bedfordshire theme park. Continue reading at BBC World
[ BBC World | 2025-04-10 02:00:53 UTC ]
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The Harry Potter and Death of Stalin actor has found fame with a new audience in hit TV showHe has worked in the industry for more than three decades, and appeared in blockbusters, but for a long time Jason Isaacs had managed to eschew the limelight.Then came The White Lotus, and suddenly the... Continue reading at The Guardian
[ The Guardian | 2025-04-05 08:00:17 UTC ]
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Neeson steps into the role of the bumbling detective made famous by Leslie Nielsen in the TV show and film series created by the Zucker Abrahams Zucker teamThe first footage has been released of Paramount’s upcoming reboot of the much-loved Naked Gun series of spoof police movies. The new film... Continue reading at The Guardian
[ The Guardian | 2025-04-03 17:55:41 UTC ]
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Amy Pascal and David Heyman have been described as "two of the most accomplished" producers around. Continue reading at BBC World
[ BBC World | 2025-03-25 18:20:34 UTC ]
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Analysis of Nielsen billings reveals how creative and media agencies fared in 2024, with more than half in both sectors reporting increases. Media agencies in particular showed some bounceback from a gloomy 2023. Continue reading at Media Week
[ Media Week | 2025-03-18 09:30:00 UTC ]
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The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content Ratings. Season 4 of Sweet Magnolias, which debuted in second place the... Continue reading at AdWeek
[ AdWeek | 2025-03-14 17:34:09 UTC ]
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According to Greenlandic Broadcasting Corporation KNR TV, the Demokraatit Party won nearly 30% of the vote. The center-right Demokraatit Party won the most votes in a surprising result in Greenland’s parliamentary elections, held in the shadow of U.S. President Donald Trump’s stated goal of... Continue reading at Fast Company
[ Fast Company | 2025-03-12 13:39:31 UTC ]
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President Donald Trump's joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen Media Research. The address aired on Tuesday night from approximately 9:15 to 11:00 p.m. and was seen across 15 networks. Peak viewership occurred... Continue reading at AdWeek
[ AdWeek | 2025-03-06 00:10:22 UTC ]
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Oscar voters may have loved Anora, but viewers at home still need to get to know her. Preliminary ratings for the 97th Oscars are in, and this year's independent film-dominated show saw a 7% dip from 2024's Barbenheimer barnburner. Per early Nielsen fast national... Continue reading at AdWeek
[ AdWeek | 2025-03-04 04:50:22 UTC ]
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Netflix's crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings. The Night Agent had 2.924 billion viewing minutes for Netflix, which... Continue reading at AdWeek
[ AdWeek | 2025-02-28 17:41:23 UTC ]
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This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded week-to-week growth in total viewers and the Adults 25-54 demo during... Continue reading at AdWeek
[ AdWeek | 2025-02-26 23:51:46 UTC ]
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Cameron Diaz's return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall... Continue reading at AdWeek
[ AdWeek | 2025-02-13 23:00:22 UTC ]
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Actor reportedly in final negotiations to follow up performance in Oscar-nominated hit Conclave with key role in much-anticipated HBO seriesJohn Lithgow is nearing a deal to star as Professor Albus Dumbledore in HBO’s hotly anticipated Harry Potter series, sources told Deadline and Variety.HBO... Continue reading at The Guardian
[ The Guardian | 2025-02-12 22:21:35 UTC ]
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Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights... Continue reading at AdWeek
[ AdWeek | 2025-02-12 22:07:22 UTC ]
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The Philadelphia Eagles' rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News' Bret Baier scored an interview with President Donald Trump that attracted over 11 million... Continue reading at AdWeek
[ AdWeek | 2025-02-12 18:24:37 UTC ]
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The audience peaked at 135.7 million in the second quarter. Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City on Sunday night.The game was televised by Fox, Fox... Continue reading at Fast Company
[ Fast Company | 2025-02-11 13:26:01 UTC ]
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