AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
Dozens of child actors will feature in HBO’s new Harry Potter series, all of them needing on-set tuition to be conjured up between scenesHarry Potter may have been overjoyed at going to Hogwarts school of witchcraft and wizardry, but the children playing Harry, Ron and Hermione in the... Continue reading at The Guardian
[ The Guardian | 2025-05-31 11:00:44 UTC ]
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More than 30,000 children applied - what was the process like, and what lies in store for the chosen few? Continue reading at BBC World
[ BBC World | 2025-05-31 05:59:57 UTC ]
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A romantasy novel was published with an AI prompt, LGBTQ+ history tours replace an Edinburgh Harry Potter tour, and more. Continue reading at Book Riot
[ Book Riot | 2025-05-28 16:00:00 UTC ]
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Dominic McLaughlin, Arabella Stanton and Alastair Stout will head to Hogwarts School of Witchcraft and Wizardry in the next adaption of the smash-hit series. Continue reading at The Washington Post
[ The Washington Post | 2025-05-28 07:38:55 UTC ]
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Newcomers will be playing the three leads, joining John Lithgow, Paapa Essiedu and Janet McTeerAfter an extensive search, the actors set to play the new leads of the Harry Potter TV series have been found.The open casting call for British children ages 9 to 11 led HBO to the three leads of its... Continue reading at The Guardian
[ The Guardian | 2025-05-27 17:25:22 UTC ]
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An open casting call for the roles was announced last year and more than 30,000 children auditioned. Continue reading at BBC World
[ BBC World | 2025-05-27 16:20:01 UTC ]
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Not just any partnership works for WBD's Storyverse upfront offering, ad leaders explain. Continue reading at AdWeek
[ AdWeek | 2025-05-19 12:09:12 UTC ]
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Ahead of the author’s much anticipated memoir, we count down the best of her books – from climate dystopias to her world-conquering handmaidsAfter more than 30 years, Atwood caved to pleas to write a sequel to The Handmaid’s Tale. Not since Harry Potter had a publication caused such a sensation:... Continue reading at The Guardian
[ The Guardian | 2025-05-19 11:01:02 UTC ]
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Edinburgh-based company to replace Harry Potter tours with LGBTQ history walks, creating a fantasy league for new books, and more. Continue reading at Book Riot
[ Book Riot | 2025-05-14 15:00:00 UTC ]
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My first episode of network television was viewed by more people than all of Shakespeare’s works in his lifetime. At least that’s what my agent claimed when the Nielsen Ratings came in. I had written the 1989 season premiere of The Wonder Years and its viewership ranked just behind the likes of... Continue reading at Literrary Hub
[ Literrary Hub | 2025-05-12 08:57:29 UTC ]
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Author claims she neither wishes to, nor is capable of preventing the actor from playing Severus Snape in the upcoming HBO adaptation, following his signing of an open letterJK Rowling has said she will not fire actor Paapa Essiedu from the forthcoming Harry Potter TV series over his support for... Continue reading at The Guardian
[ The Guardian | 2025-05-06 14:51:30 UTC ]
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Princess Weekes joins to answer: Which fans have stuck by the series, and will others be able to resist the siren call of a brand new TV series? Continue reading at Slate
[ Slate | 2025-05-03 09:00:00 UTC ]
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I wrote a letter to John Lithgow asking him to step away from the Harry Potter TV show. The good news is, he saw the letter. The bad news... Continue reading at Book Riot
[ Book Riot | 2025-05-03 07:30:00 UTC ]
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A top anchor at ABC News is looking to sell his West Village townhouse.World News Tonight host David Muir has listed the 2,300-square-foot prewar property on West Fourth Street for $7.5 million, according to an ad that appeared this week. The narrow, 15-foot-wide home contains five levels, three... Continue reading at Crains New York
[ Crains New York | 2025-05-01 17:33:22 UTC ]
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Nielsen report indicates streaming has dominated 53% of Asian Americans’ total TV time. Continue reading at AdWeek
[ AdWeek | 2025-04-23 09:00:00 UTC ]
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Wondery chief brand officer Nicole Blake is giving podcasts the ‘Harry Potter’ treatment. Not so long ago, a book deal and a live tour marked the outer limits of how far a hot podcast could hope to expand its horizons. These days, they’re only the beginning. Especially at Wondery, the... Continue reading at Fast Company
[ Fast Company | 2025-04-19 11:00:00 UTC ]
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Doyenne of children’s literature has regularly utilised social media in support of women-only spacesCocktail in hand and puffing on a celebratory cigar onboard her superyacht, reportedly somewhere in the Bahamas, JK Rowling celebrated on social media after this week’s UK supreme court ruling... Continue reading at The Guardian
[ The Guardian | 2025-04-18 16:11:28 UTC ]
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