AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
News tagged with: #virtual space #mind bender #powerful combination #consumer behaviors #in-app purchases #sensor tower #$2 million #senior vp #digital marketing #sellwin consulting #nielsen #time warner #harry potter

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Pokemon Go creators release Harry Potter mobile game Wizards Unite

The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC

[ CBC | 2019-06-21 12:31:30 UTC ]
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'Harry Potter: Wizards Unite' Isn’t the Next 'Pokémon Go.' Good

'Wizards Unite' is bloated and overly complex—but at least it's something different. Continue reading at Wired

[ Wired | 2019-06-25 11:00:00 UTC ]
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A weekend with 'Harry Potter: Wizards Unite'

Mat Smith and Dan Cooper grew up in the UK at the right age to witness the birth of Pottermania. The Harry Potter novels are firmly encoded in their very British psyches, and both are fans of augmented reality, GPS-connected mobile games. So it made... Continue reading at Engadget

[ Engadget | 2019-06-24 17:28:00 UTC ]
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'Harry Potter: Wizards Unite' rolls out to 25 more countries

If you were disappointed at being left out of the initial Harry Potter: Wizards Unite launch, don't worry -- there's a good chance you can play now. Niantic's augmented reality sorcery is now available on Android and iOS in 25 more countries. This... Continue reading at Engadget

[ Engadget | 2019-06-22 20:26:00 UTC ]
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'Harry Potter: Wizards Unite' is available to play a day early

Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget

[ Engadget | 2019-06-20 16:42:00 UTC ]
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'Harry Potter: Wizards Unite' worldwide launch begins on June 21st

You'll be able to save Muggles from rogue magical creatures and misbehaving objects very soon: Niantic will finally start rolling out Harry Potter: Wizards Unite on June 21st. The company has announced the much-awaited mobile game's launch date outsi... Continue reading at Engadget

[ Engadget | 2019-06-19 01:16:00 UTC ]
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Bonus Culture Podcast: Can the Harry Potter Play Cast the Same Spell as the Books?

On a special episode of our culture podcast, we talk about the published script for J.K. Rowling's new play, featuring the return of her beloved wizards. The post Bonus Culture Podcast: Can the Harry Potter Play Cast the Same Spell as the Books? appeared first on WIRED. Continue reading at Wired

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We always knew it – 'Harry Potter' books really do cast spells

British scientists say their research confirms that emotion-charged passages in 'Harry Potter' books have significant impact on the brains of readers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-23 00:00:00 UTC ]
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Niantic announces real-world events for its Pokémon and Harry Potter games

Niantic's real-world events for 2019 were so successful that they generated $249 million in tourism revenue across Chicago, Dortmund and Montréal. That's what the company has revealed in a new events website, which it launched alongside its fe... Continue reading at Engadget

[ Engadget | 2020-01-23 13:44:00 UTC ]
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Fans are creating a Harry Potter role-playing game inside 'Minecraft'

There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget

[ Engadget | 2020-01-13 18:43:00 UTC ]
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Wizarding World Digital launches with Harry Potter fan club and app

Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 17:45:18 UTC ]
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Pavilion 'casts on' with first Harry Potter knitting book

Pavilion Books has landed the first official Harry Potter knitting book which will allow fans to "cast on with needles and wands" to recreate Hogwarts’ house scarves and Mrs Weasley’s Christmas jumper. Continue reading at The Bookseller

[ The Bookseller | 2019-09-10 22:06:21 UTC ]
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Catholic School Bans Harry Potter Books, Claiming Its Spells And Curses Are Real

The Rev. Dan Reehil warned that reading the spells in the J.K. Rowling novels could conjure up actual evil spirits. Continue reading at HuffPost

[ HuffPost | 2019-09-02 19:47:12 UTC ]
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Wizarding World of Harry Potter ride may conjure a new path for theme park rides

The opening of Universal Studios' new Wizarding World of Harry Potter Hollywood brings to the West Coast what many consider the grandest theme park attraction in North America. A mix of fully realized sets — including a steamy, fire-breathing dragon — as well as screens interspersed with actors... Continue reading at Los Angeles Times

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What to know about opening day at the Wizarding World of Harry Potter

The opening of the Wizarding World of Harry Potter at Universal Studios Hollywood on Thursday is likely to draw huge crowds, including adults who grew up reading the books by J.K. Rowling and teens who watched the eight movies that followed. If you plan to brave the Potterfest, here are some... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-07 00:00:00 UTC ]
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Wizarding World of Harry Potter opens in 2 days: Red carpet event coming tonight

The Wizarding World of Harry Potter at Universal Studios Hollywood is about to debut. After 2 1/2 years of construction, Wizarding World is set for its grand opening Thursday morning. Leading up to that, a red carpet event tonight will include several stars from the "Harry Potter" films, and more... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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At Wizarding World of Harry Potter, magic comes to life, or as close as it gets

In hero-quest terms, the recovery of the Sorcerer's Stone was Harry Potter's first big win, even though he didn't get to keep it. By the time Harry woke up after his first battle with You Know Who, the stone, with all its life-extending and gold-producing properties, had, in fact, been destroyed.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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Audible's Harry Potter audiobooks hit one million unit sales

Sales of J K Rowling’s Harry Potter audiobooks through Audible have already reached one million copies, according to the company. Continue reading at The Bookseller

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Harry Potter’s long spell

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