AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
News tagged with: #virtual space #in-app purchases #$2 million #senior vp #digital marketing #nielsen #time warner #harry potter

Other Publishing stories related to: ' AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game '


AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
More news stories like this | News stories tagged with: #virtual space #in-app purchases #$2 million #senior vp #digital marketing #nielsen #time warner #harry potter


Pokemon Go creators release Harry Potter mobile game Wizards Unite

The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC

[ CBC | 2019-06-21 12:31:30 UTC ]
More news stories like this | News stories tagged with: #best-selling books #blockbuster movies #best-selling book #harry potter


'Harry Potter: Wizards Unite' Isn’t the Next 'Pokémon Go.' Good

'Wizards Unite' is bloated and overly complex—but at least it's something different. Continue reading at Wired

[ Wired | 2019-06-25 11:00:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #harry potter


A weekend with 'Harry Potter: Wizards Unite'

Mat Smith and Dan Cooper grew up in the UK at the right age to witness the birth of Pottermania. The Harry Potter novels are firmly encoded in their very British psyches, and both are fans of augmented reality, GPS-connected mobile games. So it made... Continue reading at Engadget

[ Engadget | 2019-06-24 17:28:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #augmented reality #harry potter


'Harry Potter: Wizards Unite' rolls out to 25 more countries

If you were disappointed at being left out of the initial Harry Potter: Wizards Unite launch, don't worry -- there's a good chance you can play now. Niantic's augmented reality sorcery is now available on Android and iOS in 25 more countries. This... Continue reading at Engadget

[ Engadget | 2019-06-22 20:26:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #good chance #harry potter


'Harry Potter: Wizards Unite' is available to play a day early

Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget

[ Engadget | 2019-06-20 16:42:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #june 21st #harry potter


'Harry Potter: Wizards Unite' worldwide launch begins on June 21st

You'll be able to save Muggles from rogue magical creatures and misbehaving objects very soon: Niantic will finally start rolling out Harry Potter: Wizards Unite on June 21st. The company has announced the much-awaited mobile game's launch date outsi... Continue reading at Engadget

[ Engadget | 2019-06-19 01:16:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #june 21st #harry potter


Bonus Culture Podcast: Can the Harry Potter Play Cast the Same Spell as the Books?

On a special episode of our culture podcast, we talk about the published script for J.K. Rowling's new play, featuring the return of her beloved wizards. The post Bonus Culture Podcast: Can the Harry Potter Play Cast the Same Spell as the Books? appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-08-15 00:00:00 UTC ]
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We always knew it – 'Harry Potter' books really do cast spells

British scientists say their research confirms that emotion-charged passages in 'Harry Potter' books have significant impact on the brains of readers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-23 00:00:00 UTC ]
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HBO posts casting call for next-generation Harry Potter TV series

Studio advertises for British and Irish children aged 9-11 to play Hogwarts heroes in ‘decade-long’ TV adaptationsHBO has kicked off its search for the next Harry Potter, Ron Weasley and Hermione Granger, with the studio posting an open casting call for its forthcoming TV adaptation.The casting... Continue reading at The Guardian

[ The Guardian | 2024-09-10 22:39:27 UTC ]
More news stories like this | News stories tagged with: #harry potter #hogwarts school #boy wizard #hermione granger #ron weasley


Audible to turn all seven of JK Rowling’s Harry Potter books into full-cast audiobooks

The books will be released sequentially, starting with Harry Potter and the Philosopher’s Stone, with a full cast of yet-to-be-named actors and a ‘groundbreaking new soundscape’New audiobooks of all seven titles in JK Rowling’s Harry Potter series will be released exclusively on Audible in late... Continue reading at The Guardian

[ The Guardian | 2024-04-25 16:37:29 UTC ]
More news stories like this | News stories tagged with: #amazon-owned audible #full cast #jk rowling #iconic stories #joint statement #pottermore publishing #ebook publisher #stephen fry #sit alongside #harry potter


'Harry Potter: Quidditch Champions' will take the Wizarding World's broomstick sports online

Just like that, a new Harry Potter game is on its way. On Monday, WB Games revealed Harry Potter: Quidditch Champions, a title the Hogwarts Legacy publisher is billing as a “fast-paced, competitive multiplayer” game that will be available on PC and consoles. According to the company, Unbroken... Continue reading at Engadget

[ Engadget | 2023-04-17 22:37:36 UTC ]
More news stories like this | News stories tagged with: #justice league #transphobic views #hogwarts legacy #harry potter


WBD Rebrands HBO Max as ‘Max’ With Harry Potter and Game of Thrones Series Coming

Max is coming to market. Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max. Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO... Continue reading at AdWeek

[ AdWeek | 2023-04-12 19:25:11 UTC ]
More news stories like this | News stories tagged with: #warner bros #single word #harry potter


Hogwarts Legacy's game mechanics reflect the gender essentialism at the heart of Harry Potter

The new Harry Potter game, Hogwarts Legacy, has generated a lot of controversy, which is reflected within the gameplay itself. Continue reading at The Conversation

[ The Conversation | 2023-02-15 04:01:53 UTC ]
More news stories like this | News stories tagged with: #hogwarts legacy #harry potter


Cast of Harry Potter will reunite in special after 20 years — but no mention of J.K. Rowling

Harry Potter stars Daniel Radcliffe, Emma Watson and Rupert Grint are reuniting with other cast members from the blockbuster film franchise for a special 20th anniversary TV retrospective, movie studio Warner Bros. said on Tuesday. Continue reading at CBC

[ CBC | 2021-11-16 22:10:32 UTC ]
More news stories like this | News stories tagged with: #cast members #emma watson #harry potter


Harry Potter and the legacy of the world's most famous boy wizard

Twenty years after the release of the first Harry Potter film, does he continue to charm children and adults alike? Continue reading at The Conversation

[ The Conversation | 2021-11-09 16:16:49 UTC ]
More news stories like this | News stories tagged with: #twenty years #adults alike #harry potter


Spotify, Wizarding World bring Harry Potter to digital audio

Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age

[ Advertising Age | 2020-05-05 18:54:51 UTC ]
More news stories like this | News stories tagged with: #digital audio #daniel radcliffe #david beckham #dakota fanning #stone exclusively #harry potter


Wizarding World Introduces Harry Potter at Home

Wizarding World of Harry Potter introduces Harry Potter at Home, a new collection of free resources for readers and educators. Continue reading at Book Riot

[ Book Riot | 2020-04-01 17:06:24 UTC ]
More news stories like this | News stories tagged with: #wizarding world #free resources #harry potter


J K Rowling and Wizarding World partners launch Harry Potter at Home

J K Rowling and her Wizarding World partners have announced three new initiatives under the banner Harry Potter At Home, to help children, parents, carers and teachers who are at home during the coronavirus outbreak. Continue reading at The Bookseller

[ The Bookseller | 2020-04-01 16:21:07 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #harry potter


J. K. Rowling launches Harry Potter at Home, casting a charm against quarantine boredom

Harry Potter at Home aims to be a new hub for parents and teachers in need of content to keep kids learning and entertained. J. K. Rowling is supplying a welcome dose of magic during the COVID-19 pandemic with Harry Potter at Home.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-04-01 14:20:14 UTC ]
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