AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
Three million viewers tuned in to watch President-elect Donald Trump sit for his first post-election interview with a non-Fox News legacy media outlet over the weekend. According to Nielsen Media Research, Trump's appearance on NBC News' Meet the Press with Kristen... Continue reading at AdWeek
[ AdWeek | 2024-12-10 21:44:39 UTC ]
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The short novel narrating a day in the life of six astronauts on the International Space Station becomes the first book to top the charts in the week of its winSamantha Harvey’s Booker-winning Orbital has rocketed to the top of the UK bestseller chart, becoming the first Booker novel to hit... Continue reading at The Guardian
[ The Guardian | 2024-11-20 15:01:38 UTC ]
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Harry Potter fans anticipating the third attraction based on the popular book and movie franchise at Universal Orlando Resort learned that the fictional setting for the ride will be the British Ministry of Magic Continue reading at ABC News
[ ABC News | 2024-11-19 19:10:32 UTC ]
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We’re big Lego fans here at Engadget, so it’s not difficult for us to understand why the building block sets are some of the first items to sell out during the holiday shopping season. Kids and adults alike seek out Lego sets all year round, and they make particularly good gifts. Whether you... Continue reading at Engadget
[ Engadget | 2024-11-14 15:00:13 UTC ]
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2024 has been a rough year for Sonos. The company’s would-be triumphant entry into the crowded headphones market was overshadowed by a disastrous app redesign. In the fallout of the botched software update, the company decided to delay products that were ready to be shipped to give itself more... Continue reading at Engadget
[ Engadget | 2024-11-11 13:00:11 UTC ]
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Donald Trump made a political comeback, but the ratings didn't. On Tuesday, 42.3 million viewers tuned in to watch presidential election coverage across 18 networks, according to Nielsen Media Research. That's a 25% decline in viewership compared to 2020, which drew 56.9... Continue reading at AdWeek
[ AdWeek | 2024-11-06 23:34:29 UTC ]
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One of fantasy and sci-fi’s all-time greats has passed away. Artist Greg Hildebrandt, known for his iconic work on Star Wars, Lord of the Rings, Marvel and Magic: The Gathering, died on Thursday at 85. He and his twin brother Tim, who died in 2006, were a powerhouse duo — the Brothers... Continue reading at Engadget
[ Engadget | 2024-11-01 19:30:27 UTC ]
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The US presidential election is in its final stretch. Before election day on November 5, Engadget is looking at where the candidates, Kamala Harris and Donald Trump, stand on the most consequential tech issues of our day. The Biden administration has been more aggressive than almost any in... Continue reading at Engadget
[ Engadget | 2024-10-29 13:30:13 UTC ]
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Move over, Harry Potter! Hotly anticipated adult novels from such authors as Haruki Murakami and Sally Rooney are the latest to get the midnight book release party treatment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-28 04:00:00 UTC ]
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Want your house to have extra atmosphere on Halloween? Or maybe you just love Harry Potter and have enough adult money to decorate your home however you wish? Either way, these floating candles are absolutely gorgeous and a perfect addition to any magic-filled room. Right now, you can... Continue reading at PC World
[ PC World | 2024-10-25 12:30:34 UTC ]
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Former prime minister’s heavily promoted book, Unleashed, just hung on to No 1 bestseller spot in UKSales of Boris Johnson’s memoir, Unleashed, have slumped by 62% in its second week since publication.The heavily marketed tome, promoted in a prolonged media round by the former prime minister in... Continue reading at The Guardian
[ The Guardian | 2024-10-24 14:17:36 UTC ]
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Keira Knightley is latest star to publish a children’s book, but some say trend pushes aside genuine writers and makes it harder to find great children’s fiction“A modern classic by Keira Knightley” reads the provisional cover of the actor’s debut children’s book, I Love You Just the Same. Set... Continue reading at The Guardian
[ The Guardian | 2024-10-20 13:00:48 UTC ]
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The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate's contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective. According to final numbers from Nielsen Media Research, 7.8 million total... Continue reading at AdWeek
[ AdWeek | 2024-10-17 22:55:45 UTC ]
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The Super Nintendo World theme park in Orlando is nearly ready for visitors. Universal Orlando Resort just announced that the Mario-friendly attraction will open its doors on May 22, 2025. That gives you over six months to find the perfect Goomba costume to wear on opening day. This is the third... Continue reading at Engadget
[ Engadget | 2024-10-17 16:45:06 UTC ]
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The kickoff of the National Football League season was readily apparent in Nielsen's September Gauge report, with broadcast TV seeing a slight viewership bump, and streaming services with exclusive NFL games also seeing big gains. (THR) Per Nielsen data, Amazon received... Continue reading at AdWeek
[ AdWeek | 2024-10-16 11:57:00 UTC ]
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January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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October Prime Day may have come and gone, but you can still save on Lego sets at the moment. While you may think it's early to think about holiday shopping, these kits make amazing presents — for the young and full-grown adults alike. At Engadget, we're most interested in specific sets from... Continue reading at Engadget
[ Engadget | 2024-10-11 14:13:50 UTC ]
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Another October Prime Day is on the books, but all of the deals haven’t disappeared from Amazon’s site just yet. This year’s Fall Prime Day brought a bunch of discounts on smartphones, speakers, wearables, robot vacuums and more tech, and you can still grab some of the sale prices right now even... Continue reading at Engadget
[ Engadget | 2024-10-10 14:00:36 UTC ]
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October Prime Day 2024 has given Prime members another opportunity to save one some of our favorite tech and maybe even snag some holiday gifts early and for less. If you checked out Amazon's site yesterday or today, you may have quickly gotten overwhelmed by the volume of deals — we wouldn't... Continue reading at Engadget
[ Engadget | 2024-10-09 23:00:18 UTC ]
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