AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
The heavily-anticipated showdown between Vice President Kamala Harris and former President Donald Trump on Tuesday night was seen by 67.135 million viewers, according to Nielsen Media Research. Hosted by ABC News and simulcast across 17 networks, the Harris/Trump... Continue reading at AdWeek
[ AdWeek | 2024-09-12 14:10:13 UTC ]
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The first presidential debate between Vice President Kamala Harris and former President Donald Trump drew an estimated 67.1 million viewers across 17 television networks, according to Nielsen data. (CNN) That's almost 16 million more people (a 31% jump) than the final... Continue reading at AdWeek
[ AdWeek | 2024-09-12 12:00:00 UTC ]
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Studio advertises for British and Irish children aged 9-11 to play Hogwarts heroes in ‘decade-long’ TV adaptationsHBO has kicked off its search for the next Harry Potter, Ron Weasley and Hermione Granger, with the studio posting an open casting call for its forthcoming TV adaptation.The casting... Continue reading at The Guardian
[ The Guardian | 2024-09-10 22:39:27 UTC ]
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Before starting his culinary career, acclaimed chef Marc Murphy wasn't sure if he would be able to find a job that he would actually be good at."I'm very dyslexic. I had a hard time staying in school," he said. "I ended up cooking because I knew I didn't have to read or write."Murphy's life in... Continue reading at Crains New York
[ Crains New York | 2024-09-03 10:03:04 UTC ]
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It’s almost Labor Day so the sales have started to trickle in. Here’s a cool one. A whole bunch of Lego sets are on sale for 25 percent off from, uh, Barnes & Noble. That may not make sense on paper, but we assure you that these discounts are very real. It’s tough to pick the “best”... Continue reading at Engadget
[ Engadget | 2024-08-26 15:23:20 UTC ]
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Streaming posted another banner month in July, reaching multiple new milestones in the latest issue of The Gauge report from Nielsen. The big headline is that streaming was responsible for 41.4 percent of all TV viewing during the month. That's the highest share in the report's brief history for... Continue reading at Engadget
[ Engadget | 2024-08-20 19:15:29 UTC ]
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MultiVersus, the platform fighter that pulls from Warner Bros. properties, could be getting a whole bunch of new stages and characters, according to a report by Kotaku. This includes content from the film Barbie and the Mad Max universe, in addition to more Adventure Land stuff and a potential... Continue reading at Engadget
[ Engadget | 2024-07-24 16:22:51 UTC ]
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I reviewed Lev Grossman’s The Magicians when it was launched in 2009, with amazing timing: Harry Potter and the Deathly Hallows, the final book, was out in paperback, and Harry Potter and the Half-Blood Prince was at last onscreen. Fans were bemoaning the coming Harry Potter vacuum. Grossman, at... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-23 08:55:43 UTC ]
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Insight into personality is dramatically more important than emotional intelligence. Richard Davis is an organizational psychologist and managing director at Russell Reynolds Associates. He has extensive experience advising CEOs, including those leading Fortune 100 companies. Clients include... Continue reading at Fast Company
[ Fast Company | 2024-07-20 08:00:00 UTC ]
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Imagine following Harry Potter’s adventures while the gothic library of Hogwarts glows in the background. Apple’s latest VR headset suggests that future may be near. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-19 04:00:00 UTC ]
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Streaming has hit a new high on the American viewing charts. According to the latest Nielsen data, streaming services were responsible for 40.3 percent of daily TV viewing in June 2024. It's a banner result for streaming video, which first overtook cable in Nielsen ratings back in 2022. The June... Continue reading at Engadget
[ Engadget | 2024-07-16 20:32:06 UTC ]
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The $360 million mortgage for Goldman Sachs’ former headquarters at 85 Broad St. is a “loan of concern,” Fitch Ratings said.Goldman developed the 1.1 million-square-foot building in 1983 to house its entire workforce of 1,500 before moving out in 2010 for new headquarters on West Street. Only... Continue reading at Crains New York
[ Crains New York | 2024-07-11 17:49:07 UTC ]
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Ballanco, senior VP and chief information officer at Hachette Book Group, will retire on September 27, with Brendan Goss, currently CIO of Hachette UK, to assume the newly created role of group CIO of HBG and HUK. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-09 04:00:00 UTC ]
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This week has felt like a month worth of news, now that we've wrapped up Apple's WWDC 2024 and Summer Game Fest in LA. In this episode, Cherlynn and Devindra discuss their final thoughts on Apple Intelligence and the company's upcoming software, and they chat about some of our coverage... Continue reading at Engadget
[ Engadget | 2024-06-14 11:30:57 UTC ]
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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
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The Hogwarts sports game Harry Potter: Quidditch Champions now has a release date. The multiplayer title, announced last year, will arrive on PC and consoles on September 3. The game, a companion to last year’s Hogwarts Legacy, is “a complete, standalone Quidditch experience” that “engages... Continue reading at Engadget
[ Engadget | 2024-06-07 21:29:33 UTC ]
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In prime time, MSNBC scored a rare Nielsen victory. Earlier, when the news broke, Fox News attracted the biggest live audience. Continue reading at The New York Times
[ The New York Times | 2024-05-31 22:17:51 UTC ]
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When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian
[ The Guardian | 2024-05-10 17:25:03 UTC ]
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'Blood at the Root,' LaDarrion Williams' first novel in a three-book deal — a series that centers on a Black boy in a YA fantasy saga — is the kind of fiction he wishes existed when he was a kid. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-03 10:00:51 UTC ]
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As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
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