AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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People who turned to books during Covid lockdowns continuing to buy them, company saysBloomsbury has reported a record year for sales, as the Harry Potter publisher said the increase in reading during the pandemic had become “permanent” after lockdowns eased.The company benefited substantially... Continue reading at The Guardian
[ The Guardian | 2022-06-15 08:09:40 UTC ]
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The ‘fascinating insight into what was to become an iconic work’ is the only known surviving copy of its kind and is to be auctioned along with a first edition signed by RowlingA prepublication version of the first Harry Potter book by JK Rowling is expected to fetch at least £20,000 when it is... Continue reading at The Guardian
[ The Guardian | 2022-04-26 09:29:11 UTC ]
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A narrator can make or break the listening experience. Over several related novels, they can become friend (or foe). Continue reading at The Washington Post
[ The Washington Post | 2022-01-16 13:00:49 UTC ]
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Apparently, J.K. Rowling’s bruised reputation has not lowered the value of her books. Yesterday, a rare first edition of J.K. Rowling’s Harry Potter and the Philosopher’s Stone sold at auction for $471,000, which Heritage Auctions says is “the highest price ever paid for the boy wizard’s debut... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-10 18:27:50 UTC ]
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Titles such as Tom Kerridge’s latest cookbook prove popular for Bloomsbury during Covid pandemicCoronavirus – latest updatesSee all our coronavirus coverageBloomsbury, the Harry Potter publisher, has unveiled record sales and profits on the back of the popularity of titles including Tom... Continue reading at The Guardian
[ The Guardian | 2021-10-27 10:02:41 UTC ]
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The installation marks the 20th anniversary of the film Harry Potter and the Philosopher’s Stone. Continue reading at Media Week
[ Media Week | 2021-10-07 15:35:52 UTC ]
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Bloomsbury has announced plans for a year-long campaign celebrating the 25th anniversary of Harry Potter and the Philosopher's Stone by J K Rowling in 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 04:16:37 UTC ]
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Book subscription box OwlCrate has reversed their decision to no longer carry Harry Potter merchandise due to JK Rowling's transphobia. Continue reading at Book Riot
[ Book Riot | 2021-08-11 17:30:59 UTC ]
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Bloomsbury is to release a gift book featuring Harry Potter illustrations by Jim Kay, accompanied by quotes from the series. Continue reading at The Bookseller
[ The Bookseller | 2021-04-28 20:34:58 UTC ]
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Actor was also known for her roles in the films The Queen and The Special RelationshipA life in pictures‘How should a woman live her life?’ | Helen McCroryEngaging, enthralling, always magnetically watchableThe actor Helen McCrory has died at the age of 52. McCrory was best known for her roles... Continue reading at The Guardian
[ The Guardian | 2021-04-16 17:01:51 UTC ]
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But company says reading boom may end when Covid restrictions are liftedCoronavirus – latest updatesSee all our coronavirus coverageThe Harry Potter publisher Bloomsbury has issued its second profit upgrade of the year, lauding a lockdown reading boom, but the trend may not endure as coronavirus... Continue reading at The Guardian
[ The Guardian | 2021-03-24 12:22:49 UTC ]
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Bring great-great-great grandma back to life using deep learning. If you’ve ever seen a Harry Potter movie and were enchanted by those movie photos seen in the world’s newspapers and on mantles, you’re going to want to give a new tool called Deep Nostalgia from genealogy site MyHeritage a... Continue reading at Fast Company
[ Fast Company | 2021-03-05 06:24:58 UTC ]
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News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian
[ The Guardian | 2021-01-25 21:19:03 UTC ]
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The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
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Pottermore, the digital company for J K Rowling’s Wizarding World, saw revenues rise 3.2% and profits increase 23.2% in the 12 months to 31st March 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 12:26:57 UTC ]
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We used to love these books, but he told me he doesn't want me to support J.K. Rowling now in any way. Continue reading at Slate
[ Slate | 2020-12-22 11:00:00 UTC ]
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Ella discovered Diagon Alley inside her wardrobe during a game of hide-and-seek on her birthday. Continue reading at BBC News
[ BBC News | 2020-11-04 00:03:40 UTC ]
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After shaky start in lockdown, Bloomsbury sales soar as people pick books over box setsCoronavirus – latest updatesSee all our coronavirus coverageThe Harry Potter publisher, Bloomsbury, has reported its most profitable first half in more than a decade, after a nation tiring of box sets fuelled... Continue reading at The Guardian
[ The Guardian | 2020-10-27 12:22:12 UTC ]
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Swift’s novel is about young love and the little acts of chance and villainy that realign lives. Continue reading at The Washington Post
[ The Washington Post | 2020-09-14 10:34:15 UTC ]
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With books delayed by the pandemic reaching shops alongside other titles aimed at the Christmas market, the trade has seen sales boomBooksellers up and down the UK are reporting a boom in sales since readers returned to bookshops after the lockdown, with the first avalanche of Christmas titles... Continue reading at The Guardian
[ The Guardian | 2020-09-11 12:40:19 UTC ]
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