AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
News tagged with: #virtual space #in-app purchases #$2 million #senior vp #digital marketing #nielsen #time warner #harry potter

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J.K. Rowling pens a new 'Harry Potter' story and 'Potter' theme park opens (+video)

J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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Happy birthday, Harry Potter! A look back at Harry's special days

The birthday of Harry Potter falls on July 31 (which also happens to be the birthday of J.K Rowling). In the Potter universe, the days are usually eventful ones. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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From Harry Potter to Taylor Swift: how millennial women grew up with fandoms, and became a force

Fans who were girls in the era of Harry Potter, The Hunger Games and Twilight are now the women who have powered the success of Barbie and the Eras Tour. Continue reading at The Conversation

[ The Conversation | 2024-02-18 19:51:27 UTC ]
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Daniel Radcliffe produces film about his paralysed Harry Potter stunt double

Documentary tells story of David Holmes who sustained a spinal injury during filming of The Deathly Hallows: Part 1Daniel Radcliffe has teamed up with his Harry Potter stunt double, who became paralysed after an on-set accident, for an HBO documentary.David Holmes worked closely with Radcliffe... Continue reading at The Guardian

[ The Guardian | 2023-10-25 14:32:27 UTC ]
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We Don't Talk About Harry Potter

In her essay for PW, author Dhonielle Clayton reflects on the perils of publishing a diverse magic school series in the shadow of Harry Potter and its creator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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Michael Gambon, Dumbledore in Harry Potter films, dead at 82

Veteran actor Michael Gambon, who was known to many for his portrayal of Hogwarts headmaster Albus Dumbledore in six of the eight Harry Potter films, has died, his publicist said Thursday. He was 82. Continue reading at CBC

[ CBC | 2023-09-28 12:32:43 UTC ]
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Michael Gambon, star of Harry Potter and The Singing Detective, dies aged 82

The Olivier award-winning actor, whose major film roles included Albus Dumbledore in the Harry Potter series, has died• ‘An actor who let his heart and soul crack open’: David Jays on Michael Gambon• A life in pictures – gallerySir Michael Gambon, whose extraordinary acting career took him from... Continue reading at The Guardian

[ The Guardian | 2023-09-28 11:39:05 UTC ]
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Harry Potter and the Cursed Child marks seven years in West End

Harry Potter and the Cursed Child is marking its seventh anniversary at London’s Palace Theatre Continue reading at BBC News

[ BBC News | 2023-07-30 06:50:32 UTC ]
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Rare Harry Potter bought for 30p may fetch up to £5,000

First edition of Harry Potter and the Philosopher’s Stone bought by UK book collector goes up for auction next weekIt is a book that has certainly lived up to its name: a rare edition of Harry Potter and the Philosopher’s Stone bought for 30p could fetch up to £5,000 at auction.The first novel... Continue reading at The Guardian

[ The Guardian | 2023-06-30 09:29:28 UTC ]
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The Only Good Harry Potter Spinoff Could Teach a Thing or Two to J.K. Rowling

America’s second-most-popular play at high schools is a very unauthorized wizard story. Continue reading at Slate

[ Slate | 2023-05-26 09:50:00 UTC ]
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Better Harry Potter TV projects we would like to put out there.

Ten years—ten years!—reliving JK Rowling’s journey from underdog pastiche to problematic bajillionaire seems like a lot, doesn’t it? And yet Max (formerly HBO Max) plans on sinking millions into a long-running reboot of the YA property. Obviously a lot happens in the books—frogs are eaten, naked... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-13 15:26:29 UTC ]
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Harry Potter TV series announced, with JK Rowling executive-producing

Service formerly known as HBO Max, rebranded Max, will host live-action showThe Harry Potter TV series is officially a go at Max, the streaming service known until today as HBO Max.The Warner Bros Discovery CEO, David Zaslav, announced the new service, which combines the original HBO Max with... Continue reading at The Guardian

[ The Guardian | 2023-04-12 19:48:47 UTC ]
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‘All the details that were missing’: Harry Potter fans on their hopes for TV series

While many Potterheads celebrated reports of HBO Max show, some feel it would be tainted by JK Rowling’s stance on genderAt Platform 9 3/4 in King’s Cross station, Harry Potter devotees from around the world gathered to take their picture in front of one of the book’s most celebrated... Continue reading at The Guardian

[ The Guardian | 2023-04-09 14:00:03 UTC ]
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Skip Hogwarts Legacy and watch some Harry Potter-style D&D instead

Hogwarts Legacy comes out next week. It is, bar none, the biggest video game to ever use the ever-popular Harry Potter license. A Dragon Age-style open-world RPG, made by Warner Bros. Games and Avalanche Software (recently of the scuttled Disney Infinity), it’s kind of a huge deal. The... Continue reading at PC World

[ PC World | 2023-02-03 15:30:00 UTC ]
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Exclusive: The makers of a Harry Potter smart wand claim Warner Bros. took their IP

The co-founder of Kano says that a new Harry Potter wand includes his technology; Warner Bros. disputes the claim. In 2018, Warner Bros. made waves when it announced a partnership with Kano, a U.K. kid-friendly coding firm, to release a Harry Potter coding wand that brought the magical world of... Continue reading at Fast Company

[ Fast Company | 2023-01-27 14:02:23 UTC ]
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'Harry Potter' actor Tom Felton explains how an escape from rehab helped his sobriety

In his memoir 'Beyond the Wand,' Tom Felton shares behind-the-scenes tales from the 'Harry Potter' franchise and chronicles his struggle with alcohol. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-18 20:19:47 UTC ]
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Harry Potter and Cracker actor Robbie Coltrane dies aged 72

The actor, known for playing Hagrid in the Harry Potter franchise and Fitz in the series Cracker, has died aged 72. Continue reading at BBC News

[ BBC News | 2022-10-14 18:09:44 UTC ]
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Scottish actor Robbie Coltrane, who played Hagrid in Harry Potter films, dies at 72

Scottish actor Robbie Coltrane, who played a forensic psychologist on the TV series Cracker and Hagrid in the Harry Potter movies, has died. Continue reading at CBC

[ CBC | 2022-10-14 17:36:32 UTC ]
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Robbie Coltrane: a totally singular talent from Cracker to Harry Potter – cerebral, physical and unforgettable

From early comedy in Tutti Frutti to damaged psychologist Fitz, via Hagrid, Falstaff, Blackadder and finally National Treasure’s complex, hard-to-hate lead, Coltrane – who has died aged 72 – was a one-off“You’re a wizard, Harry!”For an entire generation all over the world, this was the key... Continue reading at The Guardian

[ The Guardian | 2022-10-14 17:08:39 UTC ]
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