AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
The Super Nintendo World theme park in Orlando is nearly ready for visitors. Universal Orlando Resort just announced that the Mario-friendly attraction will open its doors on May 22, 2025. That gives you over six months to find the perfect Goomba costume to wear on opening day. This is the third... Continue reading at Engadget
[ Engadget | 2024-10-17 16:45:06 UTC ]
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The kickoff of the National Football League season was readily apparent in Nielsen's September Gauge report, with broadcast TV seeing a slight viewership bump, and streaming services with exclusive NFL games also seeing big gains. (THR) Per Nielsen data, Amazon received... Continue reading at AdWeek
[ AdWeek | 2024-10-16 11:57:00 UTC ]
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January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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October Prime Day may have come and gone, but you can still save on Lego sets at the moment. While you may think it's early to think about holiday shopping, these kits make amazing presents — for the young and full-grown adults alike. At Engadget, we're most interested in specific sets from... Continue reading at Engadget
[ Engadget | 2024-10-11 14:13:50 UTC ]
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Another October Prime Day is on the books, but all of the deals haven’t disappeared from Amazon’s site just yet. This year’s Fall Prime Day brought a bunch of discounts on smartphones, speakers, wearables, robot vacuums and more tech, and you can still grab some of the sale prices right now even... Continue reading at Engadget
[ Engadget | 2024-10-10 14:00:36 UTC ]
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October Prime Day 2024 has given Prime members another opportunity to save one some of our favorite tech and maybe even snag some holiday gifts early and for less. If you checked out Amazon's site yesterday or today, you may have quickly gotten overwhelmed by the volume of deals — we wouldn't... Continue reading at Engadget
[ Engadget | 2024-10-09 23:00:18 UTC ]
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October Prime Day 2024 is half over but you can still save thanks to a slew of deals across the entirety of Amazon’s online storefront. Props to you if you came prepared with a wishlist of items you hope to buy on sale, because it can be easy to get distracted by the thousands of other deals... Continue reading at Engadget
[ Engadget | 2024-10-09 15:14:28 UTC ]
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Gravity, Children of Men, the best Harry Potter movie—and now a seven-part miniseries? With Disclaimer, director Alfonso Cuarón has set out to conquer TV in the name of cinema. Continue reading at Wired
[ Wired | 2024-10-09 10:00:00 UTC ]
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October Prime Day is here, and we're seeing great deals on tech devices — but we also wanted to point out a few choice Lego deals we've had our eye on as well. You could use this as an opportunity to kickstart the holiday shopping season — even if you haven't even thought about the holidays yet,... Continue reading at Engadget
[ Engadget | 2024-10-08 23:27:33 UTC ]
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Amazon Prime Big Deal Days is back this year, returning on October 8 and 9. The “fall Prime Day” of sorts has served as the online retailer’s unofficial kickoff to the holiday shopping season for the past few years. We expect most of the deals to be Prime exclusives, meaning you must be an... Continue reading at Engadget
[ Engadget | 2024-10-07 21:00:14 UTC ]
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With October Prime Day just a few days away, we're starting to see more and more early deals pop up each day. While it might be too early for your liking to think about holiday shopping, you might want to after you check out the latest Prime Day Lego deals. A number of Lego sets from the Super... Continue reading at Engadget
[ Engadget | 2024-10-06 14:23:10 UTC ]
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The Amazon Prime Big Deal Days event is coming up in a few days, so it’s time to start thinking about what you may want to snag at a discount during the sale. Some may shudder at the thought of holiday shopping already, but if you pay the $139 annual fee for Prime, these sale events are a great... Continue reading at Engadget
[ Engadget | 2024-10-06 13:12:09 UTC ]
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With October Prime Day just around the corner, we're starting to see more and more early deals pop up each day. While it might be too early for your liking to think about holiday shopping, you might want to after you check out the latest Prime Day Lego deals. A number of Lego sets from the Super... Continue reading at Engadget
[ Engadget | 2024-10-04 14:30:08 UTC ]
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The real-life dame and on-screen dowager countess, who has died aged 89, earned fame in her 70s and 80s for blockbuster roles. But her early work at the National Theatre marked her out as a talent for the agesDame Maggie Smith’s trophy cabinet reflected her extraordinary achievements across... Continue reading at The Guardian
[ The Guardian | 2024-09-27 13:37:47 UTC ]
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In a career that began in the 1950s, her roles ranged from Desdemona to Miss Jean Brodie, Virginia Woolf and Minerva McGonagall• Mark Lawson: Maggie Smith was a magisterial star with the courage and talent to do absolutely everythingMaggie Smith, the prolific, multi-award-winning actor whose... Continue reading at The Guardian
[ The Guardian | 2024-09-27 13:17:05 UTC ]
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A global hotelier has scored a Manhattan home near where his company first put down roots.Richard Chiu, founder of the chain Warwick Hotels and Resorts, whose initial acquisition in 1980 was Midtown’s Warwick Hotel, purchased the three-bedroom condo on Columbus Circle for $17.3 million,... Continue reading at Crains New York
[ Crains New York | 2024-09-24 17:00:13 UTC ]
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Thanks to the new Emmys ratings, ABC was the big winner Sunday night. According to Nielsen numbers, the 76th Primetime Emmy Awards on ABC scored its highest ratings in three years, reaching 6.87 million average viewers. (ADWEEK) The evening ceremony at the Peacock... Continue reading at AdWeek
[ AdWeek | 2024-09-17 11:59:00 UTC ]
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Thanks to the new Emmys ratings, ABC was the big winner on Sunday night. According to Nielsen numbers, the 76th Emmys on ABC scored its highest ratings in three years. The latest iteration of the awards show, hosted by father-and-son duo Eugene Levy and Dan Levy, reached... Continue reading at AdWeek
[ AdWeek | 2024-09-16 22:53:47 UTC ]
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The 2024 Video Music Awards were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8%... Continue reading at AdWeek
[ AdWeek | 2024-09-13 11:57:00 UTC ]
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The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year... Continue reading at AdWeek
[ AdWeek | 2024-09-12 22:15:35 UTC ]
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