AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
News tagged with: #virtual space #in-app purchases #$2 million #senior vp #digital marketing #nielsen #time warner #harry potter

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Wizarding World Digital launches with Harry Potter fan club and app

Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 17:45:18 UTC ]
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Pavilion 'casts on' with first Harry Potter knitting book

Pavilion Books has landed the first official Harry Potter knitting book which will allow fans to "cast on with needles and wands" to recreate Hogwarts’ house scarves and Mrs Weasley’s Christmas jumper. Continue reading at The Bookseller

[ The Bookseller | 2019-09-10 22:06:21 UTC ]
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Catholic School Bans Harry Potter Books, Claiming Its Spells And Curses Are Real

The Rev. Dan Reehil warned that reading the spells in the J.K. Rowling novels could conjure up actual evil spirits. Continue reading at HuffPost

[ HuffPost | 2019-09-02 19:47:12 UTC ]
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Wizarding World of Harry Potter ride may conjure a new path for theme park rides

The opening of Universal Studios' new Wizarding World of Harry Potter Hollywood brings to the West Coast what many consider the grandest theme park attraction in North America. A mix of fully realized sets — including a steamy, fire-breathing dragon — as well as screens interspersed with actors... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-08 00:00:00 UTC ]
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What to know about opening day at the Wizarding World of Harry Potter

The opening of the Wizarding World of Harry Potter at Universal Studios Hollywood on Thursday is likely to draw huge crowds, including adults who grew up reading the books by J.K. Rowling and teens who watched the eight movies that followed. If you plan to brave the Potterfest, here are some... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-07 00:00:00 UTC ]
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Wizarding World of Harry Potter opens in 2 days: Red carpet event coming tonight

The Wizarding World of Harry Potter at Universal Studios Hollywood is about to debut. After 2 1/2 years of construction, Wizarding World is set for its grand opening Thursday morning. Leading up to that, a red carpet event tonight will include several stars from the "Harry Potter" films, and more... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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At Wizarding World of Harry Potter, magic comes to life, or as close as it gets

In hero-quest terms, the recovery of the Sorcerer's Stone was Harry Potter's first big win, even though he didn't get to keep it. By the time Harry woke up after his first battle with You Know Who, the stone, with all its life-extending and gold-producing properties, had, in fact, been destroyed.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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Audible's Harry Potter audiobooks hit one million unit sales

Sales of J K Rowling’s Harry Potter audiobooks through Audible have already reached one million copies, according to the company. Continue reading at The Bookseller

[ The Bookseller | 2016-04-01 00:00:00 UTC ]
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Harry Potter’s long spell

It's been several years since the last book in the 'Potter' series was published, but judging by the fervor of fans, the boy wizard isn't going anywhere anytime soon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-10-15 00:00:00 UTC ]
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New Harry Potter illustrated editions spell rising sales for Bloomsbury

Publisher also has high hopes for its 2015 fiction list, which includes new novels from William Boyd and Margaret AtwoodHarry Potter has conjured up another year of wizard sales for Bloomsbury, helping the publisher to ride out a decline in income from adult fiction.Sales of the boy wizard’s... Continue reading at The Guardian

[ The Guardian | 2015-05-19 00:00:00 UTC ]
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'The Wizarding World of Harry Potter': Here's what to expect from the new theme park section

The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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'The Wizarding World of Harry Potter': Here's what to expect from the new theme park section (+video)

The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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'Harry Potter' celebration at Universal Orlando will include cast Q&As, wand lessons

'A Celebration of Harry Potter' is scheduled for this January. Will it include a look at the new portion of the 'Wizarding World' park? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-14 00:00:00 UTC ]
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Harry Potter 'Book of Spells' will come to life via Sony

J.K. Rowling's 'Book of Spells' will allow players to wave wands and cast spells using Wonderbook technology. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-06-06 00:00:00 UTC ]
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The Wizarding World of Harry Potter: dispatches from a diehard fan

The Harry Potter theme park in Orlando, Fla., more than lived up to its hype for this fan. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-11 00:00:00 UTC ]
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You're a legend Harry! The Harry Potter books turn 20

We dug into the archives to find the first Kiwi review of Harry Potter, but the earliest seems to be from 1999.  Continue reading at Stuff

[ Stuff | 2017-06-26 00:00:00 UTC ]
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Harry Potter and Beatrix Potter up for Waterstones book of the year

A Harry Potter script and a Beatrix Potter story are among the titles up for Waterstones Book of the Year 2016. Continue reading at BBC News

[ BBC News | 2016-11-08 00:00:00 UTC ]
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First look at the Potter family from upcoming play 'Harry Potter and the Cursed Child'

It’s been 19 years since the events of “Harry Potter and the Deathly Hallows” and boy does it show. The first images of upcoming West End stage play “Harry Potter and the Cursed Child” written by English playwright Jack Thorne and based on a story from Thorne and “Potter” scribe J.K. Rowling,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-31 00:00:00 UTC ]
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'Harry Potter and the Cursed Child': Here's how the play fits into the 'Potter' universe

'Potter' fans now know what the upcoming play will be about and it involves more of the characters from the book series than they may have thought. The show is set to open in London in the summer of 2016. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-10-24 00:00:00 UTC ]
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J.K. Rowling pens a new 'Harry Potter' story and a new 'Potter' theme park opens

J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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