AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Are you more of a bookish Hermione or a headstrong Fleur? Maybe even a bold Ginny Weasley? Find out your witchy counterpart in this Harry Potter witch quiz! Continue reading at Book Riot
[ Book Riot | 2019-10-15 10:39:30 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-10-13 10:30:06 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Revelo persona! Find out which of nine awesome and magical Harry Potter characters you are with this Harry Potter Enneagram quiz. Continue reading at Book Riot
[ Book Riot | 2019-10-09 10:34:01 UTC ]
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Warner Bros. Entertainment has leased a large Flatiron District retail space at 935 Broadway for a Harry Potter-themed exhibit that will allow fans to experience the enchanted world of the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-09-23 17:24:39 UTC ]
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Take this Triwizard champion quiz to find out which of the competitors from Harry Potter and the Goblet of Fire ... Continue reading at Book Riot
[ Book Riot | 2019-09-20 10:36:45 UTC ]
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Dark as the Harry Potter books may get, you can always count on a Weasley for a laugh. Here are some of the Weasley siblings' funniest moments. Continue reading at Book Riot
[ Book Riot | 2019-09-19 10:38:47 UTC ]
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J. K. Rowling’s beloved Harry Potter series is once again in the news after it was banned by the St. Edward Catholic School in Tennessee. The epic fantasy series focused on young wizard Harry Potter who battles against the forces of evil is, allegedly, not fantasy enough. Reverend Dan Reehil... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-03 16:05:18 UTC ]
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A Catholic school in Tennessee has removed the Harry Potter books from its library after the school's priest decided they could cause a reader to conjure evil spirits. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-03 12:14:12 UTC ]
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If you are an avid reader, there’s a good chance you’re also a Ravenclaw. But which one are you? Take our quiz to find out! Continue reading at Book Riot
[ Book Riot | 2019-08-21 10:32:47 UTC ]
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Obsessed with James, Sirius, Remus and Peter? Categorized by each member, here are 12 YA books for Marauders fans and fans of the Harry Potter books. Continue reading at Book Riot
[ Book Riot | 2019-08-20 10:35:27 UTC ]
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I was about 21, riding a scooter on my way home from work, when I noticed a shadow over my ... Continue reading at Book Riot
[ Book Riot | 2019-08-16 10:35:41 UTC ]
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I was a passionate Harry Potter fan as a kid (and teenager…and adult). I obsessed over the plots and characters, ... Continue reading at Book Riot
[ Book Riot | 2019-08-13 10:35:35 UTC ]
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I am absolutely, 100% on the enamel pin bandwagon and I am showing no signs of stopping. Not that I ... Continue reading at Book Riot
[ Book Riot | 2019-08-02 10:33:57 UTC ]
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I’m back with more fragrances and Harry Potter characters! If you missed round one, be sure to check it out. ... Continue reading at Book Riot
[ Book Riot | 2019-07-20 10:31:12 UTC ]
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I was 11 years old when I fell in love with Harry Potter for the first time. It was the summer ... Continue reading at Book Riot
[ Book Riot | 2019-07-19 10:39:01 UTC ]
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Little, Brown has revealed the cover for its behind the scenes book on hit play Harry Potter and the Cursed Child. Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 22:49:55 UTC ]
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Whether you plan to grow some devil’s snare or just some garden variety tomatoes, these Harry Potter planters are sure to get you started on the right note. Continue reading at Book Riot
[ Book Riot | 2019-07-16 10:36:27 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-07-16 10:30:09 UTC ]
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After Harry, Ron, and Hermione, the most famous friendship from Hogwarts is certainly the four Marauders. Take this Harry Potter ... Continue reading at Book Riot
[ Book Riot | 2019-07-12 10:38:28 UTC ]
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