AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Revivals redeemed a lackluster Broadway year. But now that the Tony Awards have closed the book on the 2017-18 season, it will be easy for producers and press agents to spin a self-congratulatory narrative. “The Band’s Visit,” as arrestingly original a show as “Hamilton” and “Fun Home,” won the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-11 00:00:00 UTC ]
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Rooted in West African mythology, Tomi Adeyemi's YA debut is a colossal hit. She talks about activism, Harry Potter, and writerly perseverance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-03 00:00:00 UTC ]
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Publisher hits £161.5m takings, driven by Potter sales and Lose Weight for GoodThe evergreen Harry Potter franchise and the popularity of TV chef Tom Kerridge’s Lose Weight for Good has driven book publisher Bloomsbury’s revenue to the highest level in its 32-year history.Bloomsbury Publishing... Continue reading at The Guardian
[ The Guardian | 2018-05-22 00:00:00 UTC ]
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Google is hosting the British Library’s History of Magic exhibition online as the physical version closes its doors. Continue reading at The Bookseller
[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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Sales of J K Rowling’s Harry Potter books have exceeded 500 million worldwide, according to Bloomsbury. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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Valuable books, including a £40,000 first edition of J K Rowling’s Harry Potter and the Philosopher’s Stone, have been stolen from a bookshop in Norfolk, according to news reports. Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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In the 20 years since Harry Potter And The Philosopher's Stone â the first novel in JK Rowling's global publishing phenomenon â was released, the bespectacled boy wizard has achieved many, many revolutionary things. Most importantly, he has transformed children's passion for reading â and... Continue reading at Stuff
[ Stuff | 2018-01-13 00:00:00 UTC ]
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Bloomsbury will release a ‘house edition’ of Harry Potter and the Chamber of Secrets, the second book in the Harry Potter series, in June. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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The first book in the Harry Potter series is translated into Scots for the first time. Continue reading at BBC News
[ BBC News | 2017-11-10 00:00:00 UTC ]
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Niantic Labs, the creator of free-to-download augmented reality game Pokemon Go, is to launch a new game based on Harry Potter in conjunction with Warner Bros. Continue reading at The Bookseller
[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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Magic is in the air at the British Library here — specifically the magical world of one of the most famous characters in modern literature, Harry Potter. “Harry Potter: A History of Magic,” a recently opened exhibition spotlighting rare books and artifacts that detail traditions of folklore and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-31 00:00:00 UTC ]
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Acting children's editor and Harry Potter fan Caroline Carpenter gives her verdict on the British Library's new Harry Potter exhibition. Continue reading at The Bookseller
[ The Bookseller | 2017-10-21 00:00:00 UTC ]
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Unseen material from J K Rowling and Bloomsbury’s personal collections sit alongside artefacts from the British Library's archives in the new Harry Potter: A History of Magic exhibition, which opens today. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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The British Library has revealed that its Harry Potter exhibition has sold more than 30,000 tickets - the highest number of advance tickets it has ever sold for an exhibition. Continue reading at The Bookseller
[ The Bookseller | 2017-10-17 00:00:00 UTC ]
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While July sales last year were mightily padded by the release of 'Harry Potter and the Cursed Child,' which came out July 31, 2016, July 2017 saw no such blockbuster. Thanks in large part to this, July 2017 sales were down 1.9%, compared to the same time last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
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The BBC will celebrate the 20th anniversary of Harry Potter with “rarely seen documents from J K Rowling’s archives, revealing her magical inspirations” in the run up to the British Library’s exhibition next month. Continue reading at The Bookseller
[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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The Royal Shakespeare Company (RSC) has revealed its casting for a production based on Robert Harris' Cicero Trilogy at the Swan Theatre in Stratford Upon Avon. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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The screenings of "Harry Potter and the Philosopher’s Stone" at Durham Cathedral has broken all of the city’s book festival records with 1,500 tickets selling out in one day. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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As her wizarding world returns to the stage and screen, Rowling’s $95m pushes James Patterson into second place with $87mJK Rowling will need to reserve a particularly large vault at Gringotts bank after a bumper year for the Harry Potter novelist magicked her back to the No 1 spot on Forbes’... Continue reading at The Guardian
[ The Guardian | 2017-08-03 00:00:00 UTC ]
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Jim Kay’s illustrated edition of Harry Potter and the Philosopher’s Stone will be available digitally through Amazon Kindle for the first time this September. Continue reading at The Bookseller
[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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