AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian
[ The Guardian | 2023-04-26 03:36:53 UTC ]
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Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek
[ AdWeek | 2023-04-25 14:14:53 UTC ]
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The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
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Just like that, a new Harry Potter game is on its way. On Monday, WB Games revealed Harry Potter: Quidditch Champions, a title the Hogwarts Legacy publisher is billing as a “fast-paced, competitive multiplayer” game that will be available on PC and consoles. According to the company, Unbroken... Continue reading at Engadget
[ Engadget | 2023-04-17 22:37:36 UTC ]
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Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen's accreditation of its national ratings in... Continue reading at AdWeek
[ AdWeek | 2023-04-17 15:00:00 UTC ]
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Ten years—ten years!—reliving JK Rowling’s journey from underdog pastiche to problematic bajillionaire seems like a lot, doesn’t it? And yet Max (formerly HBO Max) plans on sinking millions into a long-running reboot of the YA property. Obviously a lot happens in the books—frogs are eaten, naked... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-13 15:26:29 UTC ]
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Service formerly known as HBO Max, rebranded Max, will host live-action showThe Harry Potter TV series is officially a go at Max, the streaming service known until today as HBO Max.The Warner Bros Discovery CEO, David Zaslav, announced the new service, which combines the original HBO Max with... Continue reading at The Guardian
[ The Guardian | 2023-04-12 19:48:47 UTC ]
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Max is coming to market. Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max. Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO... Continue reading at AdWeek
[ AdWeek | 2023-04-12 19:25:11 UTC ]
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Soon, when you go to stream Succession or The Last of Us, you'll no longer be looking for an app called HBO Max. As has been rumored, Warner Bros. Discovery (WBD) is changing the name of the streaming service to simply "Max." The company is folding content from Discovery+ into the platform to... Continue reading at Engadget
[ Engadget | 2023-04-12 17:16:11 UTC ]
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It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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While many Potterheads celebrated reports of HBO Max show, some feel it would be tainted by JK Rowling’s stance on genderAt Platform 9 3/4 in King’s Cross station, Harry Potter devotees from around the world gathered to take their picture in front of one of the book’s most celebrated... Continue reading at The Guardian
[ The Guardian | 2023-04-09 14:00:03 UTC ]
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Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week
[ Media Week | 2023-03-26 21:50:25 UTC ]
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This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board Continue reading at Media Week
[ Media Week | 2023-03-23 14:34:42 UTC ]
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In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
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Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget
[ Engadget | 2023-03-21 13:30:00 UTC ]
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Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek
[ AdWeek | 2023-03-09 17:32:38 UTC ]
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It's now much easier for game studios to release their work on the Epic Games Store. Epic has introduced long-awaited self-publishing tools that let anyone release games through its storefront. They'll have to pay $100 per title and meet certain requirements (more on those in a moment), but they... Continue reading at Engadget
[ Engadget | 2023-03-09 16:20:56 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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Hogwarts Legacy won't be making its way to the PlayStation 4 and Xbox One until May 5th, so you'll have two more months of waiting to do if you have an older console. That is, if Warner Bros. Games and Avalanche Software don't push back its release date yet again. They had postponed the game's... Continue reading at Engadget
[ Engadget | 2023-03-07 09:41:48 UTC ]
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