AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
News tagged with:
#virtual space
#in-app purchases
#$2 million
#senior vp
#digital marketing
#nielsen
#time warner
#harry potter
The first book in the Harry Potter series is set to be translated into Scots for the first time, with "Harry Potter and the Philosopher's Stane", marking the 80th translation of the publishing phenomenon. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#publishing phenomenon
The author said it was "wonderful" seeing the first Harry Potter book in the shops. Continue reading at BBC News
[ BBC News | 2017-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jk rowling
Bookshops around the country are unveiling a host of magical events — including Quidditch Pong, Harry Potter Bingo and Horcrux hunts—to celebrate the 20th anniversary of the publication of J K Rowling’s Harry Potter and the Philosopher’s Stone (Bloomsbury). Continue reading at The Bookseller
[ The Bookseller | 2017-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#20th anniversary
#harry potter
#stone bloomsbury
Bloomsbury and Pottermore will publish two new books this autumn for the British Library exhibition “Harry Potter: A History of Magic”, opening on 20th October. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this |
Nobody wants to be in the Harry Potter House Hufflepuff, Amazon made it official today, as it released fresh data about the UK’s buying habits of all things Potter. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buying habits
Bookshops, libraries and schools are preparing to mark the 20th anniversary of the publication of Harry Potter and the Philosopher’s Stone with quizzes, events and an attempt to break a world record. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#20th anniversary
#world record
A bookseller's proof of J K Rowling's Harry Potter and the Philosopher’s Stone has been sold for almost £10,000 - four times as much as the expected bidding price. Continue reading at The Bookseller
[ The Bookseller | 2017-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sharry potter
A rare bookseller is selling two first editions of Harry Potter and the Philosopher’s Stone (Bloomsbury) for more than £10,000 combined. Continue reading at The Bookseller
[ The Bookseller | 2017-06-07 00:00:00 UTC ]
More news stories like this |
Sonia Friedman tells Desert Island Discs about bringing the best-selling book character to the stage. Continue reading at BBC News
[ BBC News | 2017-06-04 00:00:00 UTC ]
More news stories like this |
Less than four months after Universal Studios Hollywood removed the 3-D feature from its Harry Potter flying simulator ride, the park has upgraded the attraction to include high-definition images of fire-breathing dragons, enchanted trees and evil flying creatures. The images shown during Harry... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-24 00:00:00 UTC ]
More news stories like this |
A Soho awards night with David Nicholls and a "very special" Harry Potter screening at the St. Pancras Renaissance Hotel London lead the "eclectic" line-up of this year’s London Book & Screen Week. Continue reading at The Bookseller
[ The Bookseller | 2017-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#20th anniversary
North London retailer the Big Green Bookshop is tweeting out every word of Harry Potter and the Philosopher’s Stone (Bloomsbury) to broadcaster Piers Morgan following his Twitter spat with its author J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#stone bloomsbury
#twitter spat
Bloomsbury will publish new editions of J K Rowling’s Harry Potter and the Philosopher’s Stone this June to celebrate the book’s 20th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2017-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sharry potter
#20th anniversary
JK Rowling mocks Twitter users who threaten to burn her books because of her anti-Trump stance. Continue reading at BBC News
[ BBC News | 2017-02-02 00:00:00 UTC ]
More news stories like this |
Scholastic Inc saw revenues and operating profit increase in the second quarter of the year thanks to strong sales of its Harry Potter publishing in the US and Canada. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong sales
A one-off copy of a Harry Potter spin-off book that was handwritten by JK Rowling sells for almost £370,000. Continue reading at BBC News
[ BBC News | 2016-12-13 00:00:00 UTC ]
More news stories like this |
Sarah Perry's novel The Essex Serpent is named Waterstones Book of the Year ahead of a Beatrix Potter manuscript and a Harry Potter playscript. Continue reading at BBC News
[ BBC News | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#book prize
#sarah perry
#essex serpent
#year ahead
A seven-year-old girl who reads "to forget the war" has been sent the Harry Potter books by the author. Continue reading at BBC News
[ BBC News | 2016-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#syrian girl
#jk rowling
The release of the Harry Potter and the Cursed Child playscript, published by Little, Brown, has helped Hachette UK to grow its sales by 30.1% in the third quarter, according to results issued by its parent company Lagardere. Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Sarah Perry’s The Essex Serpent is the only novel on the six-book shortlist, up against JK Rowling’s play script for Harry Potter and the Cursed Child and a long-lost Beatrix Potter storySarah Perry’s novel The Essex Serpent might have missed out on the big literary prizes this year, but her... Continue reading at The Guardian
[ The Guardian | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#sarah perry
#essex serpent
#six-book shortlist
#jk rowling
#play script
#cursed child