AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
More news stories like this
Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget
[ Engadget | 2023-03-21 13:30:00 UTC ]
More news stories like this
Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek
[ AdWeek | 2023-03-09 17:32:38 UTC ]
More news stories like this
It's now much easier for game studios to release their work on the Epic Games Store. Epic has introduced long-awaited self-publishing tools that let anyone release games through its storefront. They'll have to pay $100 per title and meet certain requirements (more on those in a moment), but they... Continue reading at Engadget
[ Engadget | 2023-03-09 16:20:56 UTC ]
More news stories like this
Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this
Hogwarts Legacy won't be making its way to the PlayStation 4 and Xbox One until May 5th, so you'll have two more months of waiting to do if you have an older console. That is, if Warner Bros. Games and Avalanche Software don't push back its release date yet again. They had postponed the game's... Continue reading at Engadget
[ Engadget | 2023-03-07 09:41:48 UTC ]
More news stories like this
A new video game set in the Harry Potter universe lays bare the mediocrity of Rowling’s world. Continue reading at Slate
[ Slate | 2023-03-04 10:00:00 UTC ]
More news stories like this
The new Harry Potter game, Hogwarts Legacy, has generated a lot of controversy, which is reflected within the gameplay itself. Continue reading at The Conversation
[ The Conversation | 2023-02-15 04:01:53 UTC ]
More news stories like this
Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
More news stories like this
Many people in Japan have been outraged by a recent trend dubbed "sushi terrorism." Videos across social media show people carrying out all kinds of unhygienic acts, like licking the spoon for a container of green tea powder. Another video, which has more than 98 million views on Twitter, showed... Continue reading at Engadget
[ Engadget | 2023-02-13 12:15:42 UTC ]
More news stories like this
Hogwarts Legacy is the Harry Potter game I’ve been dreaming of since I was a teenager. I grew up alongside the Harry Potter novels and devoured them all, and I spent the time between book releases reading and writing fanfiction set in the Wizarding World. I would’ve traded my little emo soul for... Continue reading at Engadget
[ Engadget | 2023-02-10 17:00:41 UTC ]
More news stories like this
New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age
[ Advertising Age | 2023-02-08 19:00:34 UTC ]
More news stories like this
Five days ago, a review code for Hogwarts Legacy landed in my inbox. I’ve been thinking about this moment for more than a year, ever since the backlash against the game started gaining traction online. The author of the Harry Potter novels is transphobic and she’s targeted transgender women in... Continue reading at Engadget
[ Engadget | 2023-02-06 11:00:18 UTC ]
More news stories like this
Hogwarts Legacy comes out next week. It is, bar none, the biggest video game to ever use the ever-popular Harry Potter license. A Dragon Age-style open-world RPG, made by Warner Bros. Games and Avalanche Software (recently of the scuttled Disney Infinity), it’s kind of a huge deal. The... Continue reading at PC World
[ PC World | 2023-02-03 15:30:00 UTC ]
More news stories like this
You might not be stuck inside watching shows like you were at the height of the pandemic, but there were clearly some favorite online titles last year. Nielsen has shared its top streaming shows of 2022 in the US, and the most-streamed by far was Stranger Things — the fourth season helped... Continue reading at Engadget
[ Engadget | 2023-01-27 18:20:44 UTC ]
More news stories like this
The co-founder of Kano says that a new Harry Potter wand includes his technology; Warner Bros. disputes the claim. In 2018, Warner Bros. made waves when it announced a partnership with Kano, a U.K. kid-friendly coding firm, to release a Harry Potter coding wand that brought the magical world of... Continue reading at Fast Company
[ Fast Company | 2023-01-27 14:02:23 UTC ]
More news stories like this
Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
More news stories like this
Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading at AdWeek
[ AdWeek | 2023-01-18 12:00:00 UTC ]
More news stories like this
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this
Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
More news stories like this