AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Bloomsbury Children’s Books is celebrating the release of the illustrated Harry Potter and the Philosopher’s Stone with a new competition, launched in association with children’s charity Kids in Museums. The Harry Potter Spotter competition marks the release of the first illustrated Harry... Continue reading at The Bookseller
[ The Bookseller | 2015-10-09 00:00:00 UTC ]
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While I was a bit old for the Harry Potter books when they first came out (so I thought at the time), I did enjoy the films. As someone who is extraordinarily average, I can understand the allure of a character like Harry, who goes from nothing to greatness. Reading the series has been on my... Continue reading at Betanews
[ Betanews | 2015-10-08 00:00:00 UTC ]
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From the multi-coloured sorting hat, to the sinister Snape to the red glow of Ron’s hair, we revel in Jim Kay’s glorious pictures for the new illustrated edition of Harry Potter and the Philosopher’s Stone• Win a copy of the new illustrated edition, plus a signed Jim Kay print and a Harry Potter... Continue reading at The Guardian
[ The Guardian | 2015-10-06 00:00:00 UTC ]
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The Environmental Protection Agency should have listened to Ron Weasley’s dad. In the Harry Potter books and films, Arthur Weasley is a bureaucrat in the British magical world’s chief regulatory agency, the Ministry of Magic, where his job is to protect people from dangerous devices. He is known... Continue reading at Slate
[ Slate | 2015-09-23 00:00:00 UTC ]
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Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books... Continue reading at Digiday
[ Digiday | 2015-09-23 00:00:00 UTC ]
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In the 'Potter' books, Hogwarts students always head back to school on Sept. 1. Many fans are celebrating today and 'Potter' fanatics have a new book (by Rowling although not set in the 'Potter' universe), a new theme park, and – a bit farther out – a new movie to look forward to. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-09-02 00:00:00 UTC ]
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"Harry Potter" author J.K. Rowling often interacts with fans on Twitter to share previously unknown facts about the characters from the wizarding world of her books, but a recent confession about Hagrid has left some people sad. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-01 00:00:00 UTC ]
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In 1996, the first book in the Harry Potter series was released and a publishing phenomenon was born. Continue reading at BBC World
[ BBC World | 2015-08-12 00:00:00 UTC ]
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Bloomsbury will this November publish a deluxe edition of the illustrated Harry Potter, with artwork by Jim Kay, priced at £150. Harry Potter and the Philosopher’s Stone – Deluxe Illustrated Edition will be published alongside the £30 version, also illustrated by Kay. Continue reading at The Bookseller
[ The Bookseller | 2015-07-16 00:00:00 UTC ]
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Author J K Rowling has confirmed that a Harry Potter play, entitled "Harry Potter and the Cursed Child", will open in the West End next year. Rowling broke the news today (26th June) on Twitter, saying the play “will tell a new story, which is the result of a collaboration between writer Jack... Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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'Potter' author J.K. Rowling recently revealed more details about the new play about the boy wizard that's opening in London in 2016. What will the story of the new play be? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-27 00:00:00 UTC ]
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Rowling recently delved into the history of the Dursleys on the website Pottermore, discussing their relationship with Harry's parents Lily and James and what really happened with Harry's Aunt Petunia in the final 'Potter' book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-25 00:00:00 UTC ]
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Bloomsbury Children’s Books has revealed plans for a second Harry Potter Book Night in 2016. The event, which will take place on the 4th February, will again include events and activities based on the seven Harry Potter books penned by J K Rowling. More than 10,000 schools, libraries,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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The goal for organization's Accio Books! campaign is to get 60,000 books donated. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-25 00:00:00 UTC ]
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'Bibliography,' which will be released in the US in April, includes details about alternate titles considered and also tells readers which 'Harry Potter' book Rowling got 'sick' of reading after many edits. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-03 00:00:00 UTC ]
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Recording the author’s weariness with revisions, and hugger mugger meetings over manuscripts, new book collects ‘definitive’ behind-the-scenes storiesThe door to the chamber of secrets has opened a crack, as a bibliography of JK Rowling’s work reveals insider details about the publication of her... Continue reading at The Guardian
[ The Guardian | 2015-02-27 00:00:00 UTC ]
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To celebrate Harry Potter Book Night we have a mesmerising insight into how Jonny Duddle created new Harry Potter covers for JK Rowling’s beloved series. So feast your eyes and enjoy these process animationsPlus win a complete set of the newly illustrated Harry Potter books in hardback – find... Continue reading at The Guardian
[ The Guardian | 2015-02-04 00:00:00 UTC ]
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Bloomsbury has launched a competition for schools to win a workshop with Harry Potter jacket illustrator Jonny Duddle as part of Harry Potter Book Night, which will take place on the 5th February. To win the workshop, pupils must design a new "chocolate frog" card. The cards, which feature... Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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All seven Harry Potter books as well as the Hogwarts Library, the three additional books Rowling wrote about the Harry Potter world, are now available on Oyster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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If you're the sort of Harry Potter fan who can't help but read the series again and again, Oyster has a treat in store. The all-you-can-read subscription service has teamed up with Pottermore to carry all of the Harry Potter books, including the Hogw... Continue reading at Engadget
[ Engadget | 2015-01-28 00:00:00 UTC ]
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