Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
News tagged with: #horizon media #nielsen alternatives #nielsen

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Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
More news stories like this | News stories tagged with: #horizon media #nielsen alternatives #nielsen


NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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Horizon reaches currency deal with Nielsen rival VideoAmp

Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at Advertising Age

[ Advertising Age | 2023-05-24 13:00:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen


ViacomCBS adds VideoAmp as Nielsen TV ratings alternative

The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age

[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Complex Media Launches Alternative Food Media Site

Complex Media, a trend-spotting network of style, sports and entertainment media aimed at 18-34 year old males, has now entered the food space with the launch of FirstWeFeast.com. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #food space


Wright’s Media And Penton Media Announce Content Licensing And Reprints Deal

Wright’s Media announced an agreement with Penton Media; this agreement gives Wright’s Media the opportunity to provide exclusive reprint and content licensing services to Penton Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penton media


Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
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The Atlantic and Vox Media made their own deal with the AI Devil

In the last few months, news organizations have leapt into bed with OpenAI, hatching Faustian bargains where the cash-strapped media industry exchanges a monetary pittance for OpenAI's right to scrape and integrate their content into things like ChatGPT. Those that have signed in blood include... Continue reading at Engadget

[ Engadget | 2024-05-29 16:21:28 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #copyright infringement #chicago tribune #spend time #magazine publisher #news corp


Book Deals: Week of April 15, 2024

Atria signs CNN Anchor Jake Tapper’s first nonfiction book in over a decade; Kensington takes a spicy paranormal romance series, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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Book Deals: Week of January 15, 2024

Del Ray lands a Keanu Reeves novel, written with China Miéville; Blackstone buys a six-book literary role-playing game; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #keanu reeves #china miville


These are the 10 best Amazon Black Friday deals on Kindles, Fire TV devices and Echos that you can get right now

Amazon started its Black Friday deals early this year, and many Amazon devices are on sale right now. We sifted through the sale and selected standout deals on Amazon Kindles, Fire TV sticks, Echo speakers, and Eero routers. There's also a bundle that combines an Amazon... Continue reading at Engadget

[ Engadget | 2023-11-17 15:30:25 UTC ]
More news stories like this | News stories tagged with: #video calls #list price #step-by-step instructions #management features #kindle


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.  Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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How the Joint Industry Committee will certify Nielsen alternatives

Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 07:00:00 UTC ]
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