Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
News tagged with: #horizon media #nielsen alternatives #nielsen

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Small Axe picks up 15 nominations for Bafta TV awards

Steve McQueen’s ground-breaking anthology series dominates, with The Crown, Normal People and I Will Destroy You also in the runningSteve McQueen’s ground-breaking five-part series Small Axe has dominated the Bafta TV nominations with 15 nods, in a year when diverse talent was recognised across... Continue reading at The Guardian

[ The Guardian | 2021-04-28 08:14:13 UTC ]
More news stories like this | News stories tagged with: #steve mcqueen #normal people #anthology series #anthology


Book Deals: Week of March 15, 2021

Disney-Hyperion buys the first two titles in a planned middle grade series by Leah Johnson, Flatiron goes big on a speculative fiction trilogy, Ace takes four from Kim Harrison, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #leah johnson


TV, OOH and radio set to drive return to media inflation

Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week

[ Media Week | 2021-02-17 09:42:23 UTC ]
More news stories like this | News stories tagged with: #digital media


Book Deals: Week of February 15, 2021

Ken Follett sells a contemporary thriller to Viking, Knopf buys a meditation on grief by Chimamanda Ngozi Adichie, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #knopf buys


Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with: #major overhaul #enable publishers #single metric #digital platforms #nielsen


BuzzFeed to buy HuffPost from Verizon in latest digital media deal

As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age

[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | News stories tagged with: #buy huffpost #minority stake #ad platform #digital media


Has Donald Trump already landed a $100m book and TV deal?

While books about the outgoing US president have been bestsellers for the last four years, Trump might be a step too far for some publishersFact-checkers are quaking in their boots amid reports that Donald Trump could be being “courted for a new tome on his time in the White House”. The... Continue reading at The Guardian

[ The Guardian | 2020-11-11 14:24:45 UTC ]
More news stories like this | News stories tagged with: #tv deal #white house #source familiar #tv deals #michelle obama #joint deal #bill clinton #memoir #penguin random house


Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #major shift #linear tv #nielsen


Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek

[ AdWeek | 2020-10-14 10:00:00 UTC ]
More news stories like this | News stories tagged with: #beta testing #measurement company #nielsen


Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek

[ AdWeek | 2020-07-10 15:04:30 UTC ]
More news stories like this | News stories tagged with: #media companies #nielsen


Potts' Half Baked Idea cooks up TV deal

Baby Cow Productions has optioned Olivia Potts’ memoir A Half Baked Idea (Fig Tree, 2019), for TV.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 15:05:58 UTC ]
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Book Deals: Week of June 15, 2020

Among the notable books that sold this week are a history of how black labor built America and a nonfiction work on black radical poetics by a National Book Award nominee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #notable books #nonfiction work #national book award


Nielsen: TV-Related Tweets Are Up Nearly Across the Board During Covid-19

Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports. Nielsen Social Content Ratings found that... Continue reading at AdWeek

[ AdWeek | 2020-04-28 12:05:23 UTC ]
More news stories like this | News stories tagged with: #nielsen found #largely driven #coronavirus pandemic #nielsen


Narrativia strikes deal to bring Pratchett's Discworld to TV

Sir Terry Pratchett's Discworld novels are being brought to TV in a deal which remains “absolutely faithful” to his original vision. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 19:14:48 UTC ]
More news stories like this | News stories tagged with: #original vision


Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek

[ AdWeek | 2020-01-07 14:00:50 UTC ]
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YouTube Adds TV Data From Nielsen to Its Reach Planner

YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek

[ AdWeek | 2019-11-20 18:20:54 UTC ]
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Bernardine Evaristo’s Girl, Woman, Other sells in 21 deals with TV auction underway

Following Bernardine Evaristo’s historic Booker Prize win, translation rights to her novel Girl, Woman, Other (Hamish Hamilton) have been snapped up in 21 territories. Continue reading at The Bookseller

[ The Bookseller | 2019-11-19 06:13:51 UTC ]
More news stories like this | News stories tagged with: #bernardine evaristo #translation rights #hamish hamilton


Nielsen says World Series is a snooze for most TV viewers

The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News

[ ABC News | 2019-10-29 21:44:42 UTC ]
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‘It can be demotivating’: Digital media’s all-stock deals are the new normal

With banks more reluctant to lend, venture capitalists aren't interested in buying digital media companies that aren't growing quickly. The post ‘It can be demotivating’: Digital media’s all-stock deals are the new normal appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-09 04:01:17 UTC ]
More news stories like this | News stories tagged with: #normal appeared #digital media


Nielsen Overhauls and Expands Local TV Measurement

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek

[ AdWeek | 2019-10-03 10:00:35 UTC ]
More news stories like this | News stories tagged with: #tv measurement #nielsen