How Media Buyers Are Bouncing Back 

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft alternatives to Nielsen metrics. Dani Benowitz, president of Magna, and... Continue reading at 'AdWeek'

[ AdWeek | 2022-05-11 14:10:39 UTC ]
News tagged with: #nielsen #dani benowitz #nielsen metrics #linear ratings #continued erosion #2022-23 upfront #higher hopes #bouncing back #media buyers

Other Publishing stories related to: 'How Media Buyers Are Bouncing Back '


UK film and TV industry bounces back from Covid with record £5.6bn spend

Annual investment doubles as production industry races to replenish libraries depleted by the pandemicThe UK film and TV industry has bounced back spectacularly from the pandemic with a record £5.6bn spent making blockbusters such as Mission: Impossible 7 and big-budget dramas including... Continue reading at The Guardian

[ The Guardian | 2022-02-04 13:52:58 UTC ]
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Twin Cities Booksellers Bounce Back

The pandemic, coupled with the protests that followed George Floyd’s murder in Minneapolis last year, has transformed the Twin Cities bookselling scene in the last 20 months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz

The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 19:32:40 UTC ]
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Frankfurt looks to bounce back in person

While exhibitor and visitor numbers are expected to be well down on pre-pandemic figures, a number of trade professionals have indicated to The Bookseller that they will return to the Frankfurt Book Fair. But what will the new hybrid fair look like? Continue reading at The Bookseller

[ The Bookseller | 2021-10-01 09:11:26 UTC ]
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A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday

[ Digiday | 2021-09-30 19:04:53 UTC ]
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Executive decision: Lachlan Murdoch turns back on media inquiry to reopen Fox News | The Weekly Beast

News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian

[ The Guardian | 2021-09-03 03:21:06 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher #directly resembles #online content #stores appeared


The remarkable bounce back of New Zealand's magazines

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[ The Guardian | 2021-01-16 19:00:40 UTC ]
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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

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[ AdWeek | 2020-12-07 02:00:00 UTC ]
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What Media Buyers Think About Print Cuts at O, The Oprah Magazine

After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek

[ AdWeek | 2020-07-28 19:52:06 UTC ]
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The New York Post vs. the (non-Murdoch) media, Google backs local news: Publisher's Brief

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WarnerMedia shuts investment arm that backed Mic, Mashable and other digital media startups

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[ Digiday | 2019-01-25 00:00:00 UTC ]
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Buyers back personalised picture book offering different pronouns

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[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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Video: On BuzzFeed’s ‘Solid Bounce-Back Year’ and Its Plans for the Future

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[ AdWeek | 2018-08-21 00:00:00 UTC ]
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Unit Sales Bounce Back at End of July

With all four major categories posting increases in the week ended July 22, 2018, unit sales of print books were up 6% from the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-27 00:00:00 UTC ]
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Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television

With plans for multiplatform development to follow, the allegorical fantasy writings of Italian author Roberto Ricci are coming first to television. The post Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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Bookstore Sales Bounced Back in February

Bookstore sales ended a six-month losing streak in February, as sales rose 2.3% over February 2017. Sales for the first two months of 2018, though, were still down 8.6% from the comparable period in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-16 00:00:00 UTC ]
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Amazon and Virgin Media back sci-fi series of The Feed

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[ The Bookseller | 2018-02-10 00:00:00 UTC ]
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