How Media Buyers Are Bouncing Back 

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft alternatives to Nielsen metrics. Dani Benowitz, president of Magna, and... Continue reading at 'AdWeek'

[ AdWeek | 2022-05-11 14:10:39 UTC ]
News tagged with: #media buyers #bouncing back #nielsen

Other Publishing stories related to: 'How Media Buyers Are Bouncing Back '


Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television

With plans for multiplatform development to follow, the allegorical fantasy writings of Italian author Roberto Ricci are coming first to television. The post Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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Bookstore Sales Bounced Back in February

Bookstore sales ended a six-month losing streak in February, as sales rose 2.3% over February 2017. Sales for the first two months of 2018, though, were still down 8.6% from the comparable period in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-16 00:00:00 UTC ]
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Amazon and Virgin Media back sci-fi series of The Feed

Nick Clark Windo's The Feed (Headline) is being turned into a high-end sci-fi TV drama by Amazon and Virgin Media. Continue reading at The Bookseller

[ The Bookseller | 2018-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virgin media


Connect Books' buyer Aurelius backs out of sale

Private equity firm Aurelius has said it is backing out of its agreement to buy Connect Books because it can see “no way of financing this transaction”. Continue reading at The Bookseller

[ The Bookseller | 2018-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #connect books


We’re Still Here: Media Buyers Keep the Print Faith

Magazines still offer things other channels don’t. The post We’re Still Here: Media Buyers Keep the Print Faith appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-11 00:00:00 UTC ]
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Sales at Mass Merchandisers Continue to Bounce Back

The mass merchandiser channel, which had struggled before the runup to Easter, continued its rebound in late April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bounce back #late april


Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery

The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age

[ Advertising Age | 2016-10-13 00:00:00 UTC ]
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Comics Sales Bounce Back at 2016 Diamond Summit

While comics sales have yet to fully recover from a shaky start this year--overall sales are down 2.2%--reps at the industry event said they expect sales to stabilize by the end of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-06 00:00:00 UTC ]
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Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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David Lynch to hit back at media 'bullshit' with his own memoir

Blue Velvet and Twin Peaks director to join forces with journalist Kristine McKenna for an autobiographical study of his life and workThe director David Lynch has teamed up with the journalist Kristine McKenna to hit back at the “bullshit” surrounding his life and work in a book due to be... Continue reading at The Guardian

[ The Guardian | 2015-10-17 00:00:00 UTC ]
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Adult Fiction Print Units Bouncing Back in 2015

Since ebook sales exploded in 2009–2010, the adult fiction category has seen the steepest drop in print units of all the major book segments as readers migrated to digital formats, particularly in such fiction genres as romance, mystery, and science fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steepest drop #print units #digital formats #fiction genres #science fiction


HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek

[ AdWeek | 2015-05-06 00:00:00 UTC ]
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Journalists back in the firing line as digital media struggles to protect its own

As it has become harder to censor individual journalists and independent teams, the intimidation, violence and imprisonment has increasedIn a rather dark hotel meeting room, halfway up a Swiss mountain, editors and publishers are having a heated debate about the freedom of the press. This is the... Continue reading at The Guardian

[ The Guardian | 2015-02-02 00:00:00 UTC ]
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Liberty Media Scales Back its B&N Holdings

Liberty Media Corp. has sold most of its stake in Barnes & Noble to what the company called “qualified institutional buyers.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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How Digital Publishers Can Impress Media Buyers

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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Barnes & Noble 'founder' pondering bid to buy back retail business, hive off Nook Media

Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget

[ Engadget | 2013-02-25 00:00:00 UTC ]
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Book sales bounce back

Printed book sales rebounded after a poor week, with Nielsen BookScan reporting spending surged... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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A Velvet Rope for Mobile Media Buyers and Sellers, Run By Medialets

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange... Continue reading at AllThingsD

[ AllThingsD | 2012-01-10 00:00:00 UTC ]
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Media Decoder Blog: Many Online Book Buyers First Shop Around in Stores

According to a survey, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Continue reading at The New York Times

[ The New York Times | 2011-12-05 00:00:00 UTC ]
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DK Publishing Bounces Back

When Penguin began the restructuring of DK Publishing in 2009, it had two main objectives—to reduce the size of its list and to cut editorial costs to improve the profitability of its illustrated book group. What it hadn’t counted on was the phenomenal success of its publishing partnership with... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dk publishing #phenomenal success #publishing partnership #peter field #magical world