AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
Charlie Mackesy's The Boy, The Mole, The Fox and The Horse (Ebury) was the bestselling book of 2020 through Nielsen BookScan's UK Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2021-01-12 01:12:31 UTC ]
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CEO Bill Livek alludes to bigger, but debt-laden, rival Nielsen with analogy to how Netflix overtook Blockbuster. Continue reading at Advertising Age
[ Advertising Age | 2021-01-08 00:41:20 UTC ]
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AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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We used to love these books, but he told me he doesn't want me to support J.K. Rowling now in any way. Continue reading at Slate
[ Slate | 2020-12-22 11:00:00 UTC ]
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For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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The year 2020 has been humbling in the face of nature. The coronavirus pandemic rattled the earth and revealed just how unstable the ground beneath us was. For journalists, the avalanche of life-or-death news crashed into an industry already beset by acute financial strain, the warping effects... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-12-18 13:00:43 UTC ]
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Barack Obama's A Promised Land (Penguin) has once again charted top of both the Amazon Most-Sold and Most-Read: Non-Fiction charts, as it claimed a third week as the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-12-08 21:17:24 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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Harry Potter actor Rupert Grint racked up a million followers in just over four hours. Continue reading at BBC World
[ BBC World | 2020-11-17 16:59:20 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at The Guardian
[ The Guardian | 2020-11-12 19:00:30 UTC ]
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David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has bounced up five places to claim the Amazon Charts' Most-Sold: Fiction number one spot, in the same week it sold 89,558 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 16:20:16 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Actor has announced he will be exiting the Harry Potter prequel series after losing his libel case over allegations of assault towards ex-wife Amber HeardJohnny Depp is set to exit the Fantastic Beasts franchise after being asked to resign by Warner Bros.The actor announced the decision in a... Continue reading at The Guardian
[ The Guardian | 2020-11-06 16:53:04 UTC ]
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The 2020 presidential race between President Donald Trump and former Vice President Joe Biden has yet to be decided--but the Nielsen numbers are in. Editor's note: According to updated data from Nielsen, 56.9 million total viewers watched prime time coverage of election night 2020 across 21... Continue reading at AdWeek
[ AdWeek | 2020-11-04 22:15:12 UTC ]
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Ella discovered Diagon Alley inside her wardrobe during a game of hide-and-seek on her birthday. Continue reading at BBC News
[ BBC News | 2020-11-04 00:03:40 UTC ]
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The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
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HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age
[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Actor Matthew McConaughey has the #1 book in the country with ‘Greenlights.’ Plus books on baking and escapist photography help ease the lockdown blues, and a new edition of ‘Harry Potter and the Sorcerer’s Stone’ pops up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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After shaky start in lockdown, Bloomsbury sales soar as people pick books over box setsCoronavirus – latest updatesSee all our coronavirus coverageThe Harry Potter publisher, Bloomsbury, has reported its most profitable first half in more than a decade, after a nation tiring of box sets fuelled... Continue reading at The Guardian
[ The Guardian | 2020-10-27 12:22:12 UTC ]
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