AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
As a struggling literary agent in London, he took a chance on J.K. Rowling and Harry Potter, turning her books into the most lucrative literary franchise in history. Continue reading at The New York Times
[ The New York Times | 2021-01-27 22:39:44 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian
[ The Guardian | 2021-01-25 21:19:03 UTC ]
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The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age
[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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Budding wizards and witches will have to wait a while longer to delve into Hogwarts Legacy. The open-world Harry Potter RPG, which was supposed to arrive this year, has been delayed to 2022. pic.twitter.com/9zqii6DZLm— Hogwarts Legacy (@HogwartsLeg... Continue reading at Engadget
[ Engadget | 2021-01-13 17:44:36 UTC ]
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Pottermore, the digital company for J K Rowling’s Wizarding World, saw revenues rise 3.2% and profits increase 23.2% in the 12 months to 31st March 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 12:26:57 UTC ]
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U.S. viewers spent nearly 30.5 billion minutes streaming Netflix's original drama Ozark in 2020, making it the most-watched original series on a streaming service last year. But library titles like The Office and Grey's Anatomy still deliver the biggest streaming audiences by far, according to... Continue reading at AdWeek
[ AdWeek | 2021-01-12 20:15:00 UTC ]
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Charlie Mackesy's The Boy, The Mole, The Fox and The Horse (Ebury) was the bestselling book of 2020 through Nielsen BookScan's UK Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2021-01-12 01:12:31 UTC ]
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CEO Bill Livek alludes to bigger, but debt-laden, rival Nielsen with analogy to how Netflix overtook Blockbuster. Continue reading at Advertising Age
[ Advertising Age | 2021-01-08 00:41:20 UTC ]
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AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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We used to love these books, but he told me he doesn't want me to support J.K. Rowling now in any way. Continue reading at Slate
[ Slate | 2020-12-22 11:00:00 UTC ]
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For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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The year 2020 has been humbling in the face of nature. The coronavirus pandemic rattled the earth and revealed just how unstable the ground beneath us was. For journalists, the avalanche of life-or-death news crashed into an industry already beset by acute financial strain, the warping effects... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-12-18 13:00:43 UTC ]
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Barack Obama's A Promised Land (Penguin) has once again charted top of both the Amazon Most-Sold and Most-Read: Non-Fiction charts, as it claimed a third week as the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-12-08 21:17:24 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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Harry Potter actor Rupert Grint racked up a million followers in just over four hours. Continue reading at BBC World
[ BBC World | 2020-11-17 16:59:20 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at The Guardian
[ The Guardian | 2020-11-12 19:00:30 UTC ]
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David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has bounced up five places to claim the Amazon Charts' Most-Sold: Fiction number one spot, in the same week it sold 89,558 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 16:20:16 UTC ]
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