AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Harry Potter creator J.K. Rowling says she is working on a play about Harry's early life, expected to hit British theaters within the next two years. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-21 00:00:00 UTC ]
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New, fully-illustrated edition of JK Rowling's novels will see artist Jim Kay reimagining the entire Potter universe• Q&A: illustrator Jim Kay on the 'brain-freezing terror' of reimagining Harry PotterJK Rowling's bestselling boy wizard is due for a makeover, with the launch of award-winning... Continue reading at The Guardian
[ The Guardian | 2013-12-06 00:00:00 UTC ]
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The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
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The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
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The group Improv Everywhere sent an 11-year-old dressed as Harry Potter to Penn Station to ask commuters and workers where he could find Platform 9 3/4. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-27 00:00:00 UTC ]
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Harry Potter and the Philosopher's Stone is named the 'nation's favourite' children's book in a vote by reading charity Booktrust. Continue reading at BBC News
[ BBC News | 2013-11-25 00:00:00 UTC ]
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Publishers in 36 countries snap up book about modern witches in Britain by Sally Green, who only began writing three years agoAfter JK Rowling's wizards and Stephenie Meyer's vampires, publishers and producers have now been spellbound by a first novel about witches written by a former... Continue reading at The Guardian
[ The Guardian | 2013-11-19 00:00:00 UTC ]
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A recipe for butterbeer, a beverage beloved by 'Harry Potter' characters,' is making the rounds and fans say you can order one at Starbucks locations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-13 00:00:00 UTC ]
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J.K. Rowling will write a screenplay for Warner Bros. inspired by her book "Fantastic Beasts and Where to Find Them."Warner Bros. is hoping "Harry Potter" author J.K. Rowling has another magic trick up her sleeve. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-13 00:00:00 UTC ]
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Debut author Samantha Shannon has received plenty of pre-release buzz for her novel 'The Bone Season,' which comes out today. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-21 00:00:00 UTC ]
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A new book by a University of Vermont professor found that 'Harry Potter' fans have similar views on political topics – with a large majority in opposition to the George W. Bush administration. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-17 00:00:00 UTC ]
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The new 'Harry Potter' covers, by artist and writer Kazu Kibuishi, were created to honor the 15th anniversary of the US publication of 'Harry Potter and the Sorcerer's Stone.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
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Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
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Sony is expanding the range of augmented reality titles available for the PlayStation 3 with the... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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A rare first edition of Harry Potter and the Philosopher's Stone with annotations and drawings by JK Rowling sells for a record £150,000. Continue reading at BBC News
[ BBC News | 2013-05-22 00:00:00 UTC ]
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Universal Studios in Hollywood will raze the 41-year-old Gibson Amphitheatre to make way for its coming Harry Potter attraction, the Wizarding World of Harry Potter. Universal Studios in Hollywood will raze the 41-year-old Gibson Amphitheatre to make way for its coming Harry Potter attraction,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-25 00:00:00 UTC ]
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Kazu Kibuishi, writer and illustrator of the 'Amulet' graphic novel series, created seven new covers for paperback editions of the 'Harry Potter' novels, to be released on the 15th anniversary of the series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-13 00:00:00 UTC ]
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'Harry Potter' cast members are reportedly filming a short movie that will be screened at the franchise's theme parks. What will the new film show? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-13 00:00:00 UTC ]
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J. K. Rowling says she'd need a 'fabulous idea' to go back to the world of Harry Potter. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-26 00:00:00 UTC ]
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In the market for a new e-reader? One could certainly do worse than Sony's Reader line. The company's been packing features onto its devices, and the already leaked latest entry is no different, with upgrades over its predecessor, packed into a newly redesigned body with bigger, better looking... Continue reading at Engadget
[ Engadget | 2012-08-16 00:00:00 UTC ]
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