AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Local fans of the "Harry Potter" books and films series are gearing up this weekend for something they've long yearned for — one more journey to the wizarding world."Harry Potter and the Cursed Child," a book edition of a play debuting this weekend at London's West End Palace Theatre, will be... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-07-30 00:00:00 UTC ]
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There will be Muggles and Wizards turning up at bookshops around the country this weekend to celebrate the new Harry Potter book release. Continue reading at Stuff
[ Stuff | 2016-07-29 00:00:00 UTC ]
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Katherine Cowdrey on returning to the magic of Harry Potter as an adult with the "Harry Potter and the Cursed Child" play. Continue reading at The Bookseller
[ The Bookseller | 2016-07-29 00:00:00 UTC ]
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Reviews for the upcoming 'Potter' stage play are so far very positive. What about the show has so impressed reviewers? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-07-28 00:00:00 UTC ]
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Harry Potter fans, booksellers, and librarians are getting ready to party like it's 2007: Scholastic is prepping to release 'Harry Potter and the Cursed Child Parts One and Two' on July 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-26 00:00:00 UTC ]
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‘The Professors of Hogwarts’ will be the theme of next year’s Harry Potter Book Night, which will take place on 2nd February. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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They were supposed to be a secret, but when word leaked that the new "Harry Potter and the Cursed Child" in London was using real owls during performances, fans of the saga went wild on social media. Alas, the owls have officially flown the coop before the blockbuster West End production... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-06-11 00:00:00 UTC ]
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Booksellers report strong sales heading into summer, with the highly anticipated new Harry Potter book among the titles tipped to make it a busy season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Sales of JK Rowling’s much-loved books jump 133%, boosted by illustrated edition, contributing to 8% profit rise at publisherHarry Potter is still working his magic for the publisher Bloomsbury after nearly 20 years, with sales more than doubling over the past year thanks to a new illustrated... Continue reading at The Guardian
[ The Guardian | 2016-05-19 00:00:00 UTC ]
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The Big Green Bookshop is to donate all profits from the sales of Harry Potter and the Cursed Child (Little, Brown) to local schools to enable them to buy books for their libraries. Continue reading at The Bookseller
[ The Bookseller | 2016-05-13 00:00:00 UTC ]
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Booksellers have been lobbying publisher Little, Brown to change the date of the release of the eighth Harry Potter story so that chain stores can sell the book without breaking Sunday trading laws. Continue reading at The Bookseller
[ The Bookseller | 2016-05-03 00:00:00 UTC ]
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British surveillance agency GCHQ intervened with the launch of Harry Potter and the Half-Blood Prince, the sixth book in J K Rowling’s Harry Potter series. Continue reading at The Bookseller
[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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The UK's surveillance agency GCHQ intervened to help prevent the sixth Harry Potter instalment leaking on the internet, the book's publisher says. Continue reading at BBC News
[ BBC News | 2016-04-10 00:00:00 UTC ]
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Britain's spy agency stopped Harry Potter spoilers from leaking to the internet in the lead-up to a book release, its publisher has told ABC Radio. Continue reading at Stuff
[ Stuff | 2016-04-10 00:00:00 UTC ]
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A chair that author JK Rowling sat on while writing the first two Harry Potter books is sold at a New York auction for nearly $400,000 (£283,000). Continue reading at BBC News
[ BBC News | 2016-04-07 00:00:00 UTC ]
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Chair given free to JK Rowling that she used while writing the first two Harry Potter novels in Edinburgh council flat has been auctioned in New York An oak chair that JK Rowling used while writing the first two books of the Harry Potter series has sold for $394,000 (£278,000).The 1930s chair... Continue reading at The Guardian
[ The Guardian | 2016-04-07 00:00:00 UTC ]
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A wooden dining chair used by author JK Rowling while she wrote the first two Harry Potter books is up for grabs at auction in New York - and it is expected to fetch tens of thousands of dollars. Continue reading at Stuff
[ Stuff | 2016-04-06 00:00:00 UTC ]
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Third quarter sales rose 27% in Scholastic's trade division over the same period a year ago, helping to boost total revenue for the company by 5.8%. Scholastic cut its net loss to $9.0 million in the quarter, from $22.1 million in the third period of fiscal 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-24 00:00:00 UTC ]
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Three weeks before the opening of its new Harry Potter attraction, Universal Studios Hollywood has quietly raised daily ticket prices by up to 20%. The Wizarding World of Harry Potter -- a land that includes two new rides, one restaurant, a food cart and eight shops -- is expected to be the most... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-22 00:00:00 UTC ]
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Millennial women who grew up reading JK Rowling’s wizard series are driving sales in other genres as they reach their 20s and 30s, according to recent researchThe women switched on to books by Harry Potter are shaping the literary world, according to new research, boosting the market in... Continue reading at The Guardian
[ The Guardian | 2016-03-17 00:00:00 UTC ]
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