AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Authenticity and reader service remain paramount at the second annual PubTech Connect conference. The post A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-09 00:00:00 UTC ]
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REVIEW: Nassim Nicholas Taleb is the Richard Wagner of uncertainty. While the Ring Cycle of the German composer/librettist portrayed the struggle of the gods in a series of operas, the Incerto series of books by the Lebanese-American author is devoted to humans - specifically how we deal with... Continue reading at Stuff
[ Stuff | 2018-03-03 00:00:00 UTC ]
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Philip Jones crunches the numbers to see if trade publishing has become more profitable. Continue reading at The Bookseller
[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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The Weekly ScUnit sales of print books rose 3% in the week ended Feb. 25, 2018, over the comparable period in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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A 31% leap in the print unit sales of board books in the week ended Feb. 18, 2018, helped drive total unit sales 5% higher than in the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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An 11.4% increase in revenue in the HMH trade division in 2017 over 2016 plus cost cuts resulted in net income of $2.0 million in the group last year compared to a loss of $7.0 million in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-22 00:00:00 UTC ]
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Irish authors have launched a social media campaign to get Emma Hannigan's latest novel, Letters To My Daughters, to number one after the mother-of-two revealed she has "little time left" to live. Continue reading at The Bookseller
[ The Bookseller | 2018-02-20 00:00:00 UTC ]
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John Blake Publishing, part of Bonnier Publishing UK, is releasing a "definitive" biography of Prince Harry by journalist and author Angela Levin. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age
[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 6% higher in the week ended Jan. 28, 2018, than in the comparable week in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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Kate Harris, m.d. of Oxford University Press’ Oxford Education division, is to retire from her role in the last quarter of this year. Continue reading at The Bookseller
[ The Bookseller | 2018-01-27 00:00:00 UTC ]
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Walmart has partnered with Rakuten, the Japanese internet services and e-commerce company, to bring its Kobo e-readers and ebooks to the chain's U.S. stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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Alex Jones, the conspiracy theorist, radio show host and publisher of the extremist right-wing website InfoWars, is co-writing a book with "The Game" author Neil Strauss, CNN reports. The network obtained a proposal sent to major publishers for a book to be titled “The Secret History of the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-24 00:00:00 UTC ]
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Gollancz has pre-empted rights to publish science-fiction thriller The God Game by Danny Tobey. Continue reading at The Bookseller
[ The Bookseller | 2018-01-24 00:00:00 UTC ]
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Big sales of Michael Wolff's book contributed to boost sales 9% higher in the week ended January 14, 2018, than in the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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Google's investment in AMP, its fast-loading article pages, has helped the search giant overtake Facebook in publisher referral traffic. The post How Google AMP beat Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-05 00:00:00 UTC ]
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E L James’ Darker topped the Weekly E-Book Ranking for the week leading up to Christmas. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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Harrison Barnes scored 24 points, Dennis Smith Jr. got 11 of his 19 points in the final 1:39 and Dallas beat Oklahoma City to close out 2017 with its season-best fourth straight win. Dirk Nowitzki added 13 points for Dallas, which had lost four straight in Oklahoma City and seven of nine overall... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-01 00:00:00 UTC ]
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Unit sales of print books rose 3% in the week ended December 17, 2017, over the comparable period in 2016, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-20 00:00:00 UTC ]
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