AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Joanne Harris is bringing out her first novel in the Chocolat canon in seven years, with publisher Orion. Continue reading at The Bookseller
[ The Bookseller | 2018-08-09 00:00:00 UTC ]
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With all four major categories posting increases in the week ended July 22, 2018, unit sales of print books were up 6% from the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-27 00:00:00 UTC ]
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Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
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G2 Entertainment is to rush-release a biography of England captain Harry Kane, following his "incredible" World Cup performance. Continue reading at The Bookseller
[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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With print-unit sales falling in all four major categories, total sales in the week ended July 15, 2018, were down 5% compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-20 00:00:00 UTC ]
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Sen. Kamala Harris of California, a rising star in the Democratic Party who is sometimes cited as a possible presidential contender in 2020, has a book deal. Penguin Press announced Tuesday that Harris' "The Truths We Hold: An American Journey" will come out Jan. 8. According to Penguin, Harris... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-17 00:00:00 UTC ]
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UNITE 2018, the annual international convention hosted by the Association for Christian Retail, took place in Nashville, Tenn., from July 8-11, sharing news of a large investment designed to change the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-12 00:00:00 UTC ]
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Healthcare industry publisher HMP has reached an agreement to acquire the Institute for the Advancement of Behavioral Healthcare (IABHC), including a pair of trade magazines and a suite of annual events, from Vendome Group for an undisclosed sum, the Malvern, Pa.-based company announced... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-10 00:00:00 UTC ]
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With unit sales of print books rising 4% in the adult nonfiction segment—the industry’s largest major category—total unit sales for the first half of 2018 increased 2% over the comparable period in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
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Gains in the adult and juvenile nonfiction segments were not enough to counter declines in fiction, and as a result, unit sales of print books fell 1% in the week ended June 24, 2018, compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Here's a look at the matchups for Thursday in the World Cup: GROUP H JAPAN VS. POLAND Where: Volgograd Time: 7 a.m. PDT. TV: FS1, Universo. The buzz: Japan needs a point against winless Poland to move on, although it can also advance with a Colombia loss in other the group game. Japan wins the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-28 00:00:00 UTC ]
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Postal service company An Post has signed a three year headline sponsorship deal with the Irish Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2018-06-28 00:00:00 UTC ]
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About 2,000 children’s and YA book authors and their supporters have signed onto a campaign to oppose President Trump's controversial family separation immigration policy under the name "Kid Lit Says No Kids in Cages." The campaign made its appearance Monday on Twitter with a statement signed by... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-19 00:00:00 UTC ]
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Unit sales of print books broke a three-week losing streak in the week ended June 10, 2018, as sales rose 3% over the week ended June 11, 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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Goldsboro Books has increased its sponsorship for the 2019 Romantic Novel Awards, run by the Romantic Novelists' Association. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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Margaret Halton has left United Agents to join PEW Literary and will handle all foreign rights for the agency. Continue reading at The Bookseller
[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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Book author George RR Martin co-created the as-yet-untitled show, one of five potential spinoffs. Continue reading at BBC News
[ BBC News | 2018-06-09 00:00:00 UTC ]
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Pavilion Books imprint Pitkin is claiming a publishing first with Harry & Meghan: The Royal Wedding Book, to be in stores less than three weeks after the royal wedding of Prince Harry and Megan Markle. Continue reading at The Bookseller
[ The Bookseller | 2018-05-24 00:00:00 UTC ]
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Unit sales of print books fell by less than 1% in the week ended May 13, 2018, compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-18 00:00:00 UTC ]
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#week ended