AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Longtime literary agent Simon Green has been tapped to head the book and publishing division of Abrams Artists Agency. Green was, until last Spring, an agent at CAA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-05 00:00:00 UTC ]
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Amazon has recruited a glitzy crew of Hollywood stars for its animated superhero show Invincible, based on the eponymous comic book co-created by The Walking Dead scribe Robert Kirkman. Leading the voice cast is TV's The Walking Dead alum Steven Yuen... Continue reading at Engadget
[ Engadget | 2019-02-01 00:00:00 UTC ]
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Sales of print units are off to a slow start in 2019, falling 8.6% in the week ended Jan. 26, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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After successful collections for Harry Potter, Looney Tunes and Trolls, winter has come to the Danielle Nicole brand. Founder and Ellicott City native Danielle DiFerdinando has joined forces with HBO for GOT X DN, a collection inspired by the book and TV series “Game of Thrones.” In hues of red,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-31 00:00:00 UTC ]
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As the campaign season ramps up, so too are the releases of political memoirs; we recently saw publication of Chris Christie’s "Let Me Finish," as well as Cliff Sims’ gossipy “Team of Vipers: My 500 Extraordinary Days in the Trump White House.” One of the most high-profile books is by a notable... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-29 00:00:00 UTC ]
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Man Group, which has sponsored the Booker Prize since 2002 - as well as sponsoring its International Prize from its beginning in 2005 - is to end its association with the prizes at the end of 2019. The Booker Prize Foundation said its trustees were "in discussion with a new sponsor and are... Continue reading at The Bookseller
[ The Bookseller | 2019-01-28 00:00:00 UTC ]
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The Booker Prize Foundation said yesterday that it was "confident" of finding a new sponsor following the decision of the hedge fund company the Man Group to end its association with the Booker Prize and the Booker International Prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-28 00:00:00 UTC ]
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After 21 years as the place where local sports fans could find a rare baseball card, an autographed football or even collectible photos, comic books and other memorabilia, the DugoutZone is closing its doors in Ellicott City. Rick Hubata, owner, said it’s time to shutter the brick-and-mortar... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-26 00:00:00 UTC ]
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Unit sales of print books fell 5% in the week ended Jan. 19, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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Penguin Random House completed moving its Penguin staff members that had been working on Hudson St. to 1745 Broadway, where Random House has long had its headquarters, on January 2. PW talked with PRH US CEO Madeline McIntosh about the move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
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For Nicki Mitchell of Pomona, there was one good reason to come hear U.S. Sen. Kamala Harris of California talk about her memoir Sunday afternoon at a theater in Los Angeles. “I’m seeing it as an opportunity to see the next president,” said Mitchell, a high school counselor. Harris hasn’t... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-14 00:00:00 UTC ]
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The Bookseller's Assocation has warned Amazon is "gaming the system" and branded the business rates regime "unfair" yet again after it emerged the online retail giant paid £63m in business rates despite recording £8bn in UK sales. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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Unit sales of print books rose 1.3% in 2018 over 2017 at outlets that report to NPD BookScan. According to BookScan, units topped 695 million in the 52-week period ended December 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-04 00:00:00 UTC ]
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Plus unfortunate controversy in the competitive 'Overwatch' scene, a publishing giant goes on the market, and more gaming news. Continue reading at Wired
[ Wired | 2019-01-04 00:00:00 UTC ]
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DeAndre Hopkins will be putting his playoff paycheck to excellent use. The Houston Texans’ Pro Bowl receiver has announced that the money he makes from playing against the Indianapolis Colts this weekend will go toward covering the costs of Jazmine Barnes’ funeral and helping to track down the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
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Airline food is often the subject of stand-up comedy bits, but that hasn’t stopped United Airlines from publishing a cookbook inspired by dishes served in the carrier’s high-end, business-class section, Polaris. Polaris is the exclusive section at the front of the plane where fliers get comfy... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-28 00:00:00 UTC ]
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A hit around the globe, Daniel Clarkson and Jefferson Turner's unique take on the Harry Potter books is heading back to New Zealand. Continue reading at Stuff
[ Stuff | 2018-12-23 00:00:00 UTC ]
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The publishing industry does not look like it is headed for a big finish to 2018. In the week ended Dec. 15, 2018, unit sales of print books fell 6.5% compared to the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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In a blog post and a few tweets, solo game developer Eric Barone laid out plans for 2019 that will expand his hit indie game Stardew Valley and extend to a new title. Now that he has regained the right to self-publish the top-down farming RPG on most... Continue reading at Engadget
[ Engadget | 2018-12-15 00:00:00 UTC ]
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Declines in adult fiction and juvenile fiction and nonfiction offset a 7.6% increase in adult nonfiction sales, resulting in a 0.8% drop in unit sales of print books for the week ended Dec. 8, 2018, compared to the similar week last year at outlets the report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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