AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
The digital magazine reader, which shares revenue with publishers, clears a major hurdle in customer acquisition. The post Texture Cleared for In-App Purchases appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-07 00:00:00 UTC ]
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They were supposed to be a secret, but when word leaked that the new "Harry Potter and the Cursed Child" in London was using real owls during performances, fans of the saga went wild on social media. Alas, the owls have officially flown the coop before the blockbuster West End production... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-06-11 00:00:00 UTC ]
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Theatre critics have responded enthusiastically to the first part of Harry Potter and the Cursed Child, which previewed at London’s Palace theatre last night (7th June). Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Retailers are plotting a range of spellbinding evenings across the UK ahead of the release of JK Rowling’s "eighth Harry Potter book”, the play script for Harry Potter and the Cursed Child (Little, Brown). Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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It’s been 19 years since the events of “Harry Potter and the Deathly Hallows” and boy does it show. The first images of upcoming West End stage play “Harry Potter and the Cursed Child” written by English playwright Jack Thorne and based on a story from Thorne and “Potter” scribe J.K. Rowling,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-31 00:00:00 UTC ]
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Sales of JK Rowling’s much-loved books jump 133%, boosted by illustrated edition, contributing to 8% profit rise at publisherHarry Potter is still working his magic for the publisher Bloomsbury after nearly 20 years, with sales more than doubling over the past year thanks to a new illustrated... Continue reading at The Guardian
[ The Guardian | 2016-05-19 00:00:00 UTC ]
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The Big Green Bookshop is to donate all profits from the sales of Harry Potter and the Cursed Child (Little, Brown) to local schools to enable them to buy books for their libraries. Continue reading at The Bookseller
[ The Bookseller | 2016-05-13 00:00:00 UTC ]
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British surveillance agency GCHQ intervened with the launch of Harry Potter and the Half-Blood Prince, the sixth book in J K Rowling’s Harry Potter series. Continue reading at The Bookseller
[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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A chair that author JK Rowling sat on while writing the first two Harry Potter books is sold at a New York auction for nearly $400,000 (£283,000). Continue reading at BBC News
[ BBC News | 2016-04-07 00:00:00 UTC ]
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The opening of the Wizarding World of Harry Potter at Universal Studios Hollywood on Thursday is likely to draw huge crowds, including adults who grew up reading the books by J.K. Rowling and teens who watched the eight movies that followed. If you plan to brave the Potterfest, here are some... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-07 00:00:00 UTC ]
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In hero-quest terms, the recovery of the Sorcerer's Stone was Harry Potter's first big win, even though he didn't get to keep it. By the time Harry woke up after his first battle with You Know Who, the stone, with all its life-extending and gold-producing properties, had, in fact, been destroyed.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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The Wizarding World of Harry Potter at Universal Studios Hollywood is about to debut. After 2 1/2 years of construction, Wizarding World is set for its grand opening Thursday morning. Leading up to that, a red carpet event tonight will include several stars from the "Harry Potter" films, and more... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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The upcoming movie 'Fantastic Beasts and Where to Find Them,' based in the world of 'Harry Potter,' is set in America. Upcoming stories published on the site Pottermore will reveal more about the magical culture in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-09 00:00:00 UTC ]
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The upcoming movie 'Fantastic Beasts and Where to Find Them,' based in the world of 'Harry Potter,' is set in America. Upcoming stories published on the site Pottermore will reveal more about the magical culture in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-08 00:00:00 UTC ]
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J .K. Rowling has some good news for fans of her "Harry Potter" universe, especially ones on this side of the Atlantic. The author's website, Pottermore, will publish a four-part story this week called "History of Magic in North America." The story will provide the background for "Fantastic... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-07 00:00:00 UTC ]
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New research from Booklist shows page counts have grown 173% over 40 years, and suggests that JK Rowling’s boy hero may be responsible for large increase in early 2000sChildren’s novels have almost doubled in length over the last 40 years, according to research from US review journal Booklist,... Continue reading at The Guardian
[ The Guardian | 2016-03-03 00:00:00 UTC ]
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ClearVoice Inc., the Phoenix-based content marketing software startup, has raised $1.2 million in its seed round. The company will use the money to hire about 15 people in sales, marketing and product development by the end of the year. ClearVoice will use the extra help to publish data-driven... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-02-27 00:00:00 UTC ]
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The script from the forthcoming Harry Potter play leaps to the top of the book bestseller list, a day after its July release was announced. Continue reading at BBC News
[ BBC News | 2016-02-12 00:00:00 UTC ]
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Harry Potter and the Cursed Child Parts I & II will be published the day after the play begins in London, picking up the wizard’s story 19 years after the final novel in the seriesHarry Potter author JK Rowling’s script of the stage play Harry Potter and the Cursed Child is going to be... Continue reading at The Guardian
[ The Guardian | 2016-02-11 00:00:00 UTC ]
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Author JK Rowling has announced a new book which will follow the next generation as they set off for Hogwarts. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2016-02-11 00:00:00 UTC ]
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