AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 20:05:16 UTC ]
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Scholastic will next year publish a prequel to Suzanne Collins’ bestselling The Hunger Games series in the UK, US, Canada, Ireland, Australia and New Zealand. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 11:57:14 UTC ]
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While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to... Continue reading at Advertising Age
[ Advertising Age | 2019-06-14 08:00:00 UTC ]
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Jia Tolentino writes about the children’s book “The Westing Game,” by Ellen Raskin. Continue reading at New Yorker
[ New Yorker | 2019-06-13 16:15:43 UTC ]
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Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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Actor, author, and magician Harris will appear today in conversation with Eva Chen, fashion editor and exec (and star) at Instagram, mom, and now author of two picture books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 17:35:51 UTC ]
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Led by double-digit gains in adult nonfiction, unit sales of print books rose 4.4% in the week ended May 25, 2019, compared to the similar week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Brooks thinks 'Game of Thrones' reminds us of mistaken military assumptions after the Cold War ended. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Blondie lead singer Debbie Harry will tell the story of her career as a musician and actress in a new memoir set for release this fall. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-30 16:44:35 UTC ]
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Blondie lead singer Debbie Harry will tell the story of her career as a musician and actress in a new memoir set for release this fall. HarperCollins imprint Dey Street Books plans to release "Face It," which the publisher describes as "a multilayered memoir from a multifaceted artist," in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-30 16:40:00 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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Goldin's novel 'The Escape Room' keys into the cutthroat world of Wall Street hedge fund megawealth and workplace sexism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
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A Thomas Harris fan has won a one-off gold edition of the author's latest thriller in a nationwide social media treasure hunt. Continue reading at The Bookseller
[ The Bookseller | 2019-05-28 00:02:18 UTC ]
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Bradford Literature Festival and Edinburgh Book Festival have joined forces to launch a new collaboration to unite publishers from Scotland and the North of England. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 18:45:49 UTC ]
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A mother’s affair involves her young daughter in this heartfelt memoir of love and betrayal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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A mother’s affair involves her young daughter in this heartfelt memoir of love and betrayal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Gains in nonfiction in the week ended May 18, 2019, helped lift unit sales of print books 2.6% over the comparable week in 2018 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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#week ended