AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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A busy publication schedule which included new releases from heavy hitters could do nothing to dislodge Pinch of Nom and Normal People from the UK Official Top 50 top two spots. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 10:49:38 UTC ]
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The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly 20 million viewers tuned in to find out who would get to sit on the Uncomfortable Pointy Chair. According to Nielsen live-plus-same-day data, the... Continue reading at Advertising Age
[ Advertising Age | 2019-05-20 20:41:27 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Google has suspended business with Huawei in a move that will severely... Continue reading at Advertising Age
[ Advertising Age | 2019-05-20 10:22:56 UTC ]
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Without George RR Martin, the last seasons of the TV spectacular lost their way, says the Observer columnist and GoT enthusiastGame of Thrones final episode review – epic ending corrects some major wrongsThe failure of the final season of Game of Thrones has its cheerful side. Despite the... Continue reading at The Guardian
[ The Guardian | 2019-05-19 08:00:13 UTC ]
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It’s Friday, and the Humble Store’s offering some dirt-cheap gaming gratification to kick off the weekend. The Humble Lego Games Bundle includes a total of eight games available as Steam codes, and paying just $12 or more unlocks every one. Don’t delay, though: This Humble Bundle expires on... Continue reading at PC World
[ PC World | 2019-05-17 14:02:00 UTC ]
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Chris Pavone’s new novel is as much the story of a modern woman as it is a globe-hopping thriller. Continue reading at The Washington Post
[ The Washington Post | 2019-05-16 15:00:00 UTC ]
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George R R Martin has dismissed claims that he has secretly finished the final two books in his Song of Ice and Fire series. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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Actress Kristin Scott Thomas has joined Lily James and Armie Hammer in the cast of Netflix’s film of Daphne du Maurier's Rebecca. Continue reading at The Bookseller
[ The Bookseller | 2019-05-11 00:00:00 UTC ]
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Unit sales of print books inched up by just under 1% in the week ended May 3, 2019, over the comparable week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
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United Agents has promoted Sophie Scard to full agent after six years with the company. Continue reading at The Bookseller
[ The Bookseller | 2019-05-10 00:00:00 UTC ]
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Chronicle Books is partnering with Hachette Audio to create audiobooks that, for the first time, will be marketed under the Chronicle Books brand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-06 04:00:00 UTC ]
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Weakness in the two adult categories led to a 3.6% decline in overall print unit sales in the week ended Apr. 27, 2019, compared to the same week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
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Kanye West is headed to the small screen. Well, a version of him is, at least. The musician is working with Showtime on “Omniverse,” which is being described as “a limited half-hour anthology series examining the many doors of perception. Season One explores the Ego through an alternate reality... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-02 00:00:00 UTC ]
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Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to... Continue reading at Advertising Age
[ Advertising Age | 2019-04-29 00:00:00 UTC ]
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Calling all “SpongeBob SquarePants” super fans: It’s game time. Viacom Digital Studios is creating a game show based on the popular animated series, the company announced Monday. The “SpongeBob Smarty Pants Game Show” will debut later this year on Facebook and the SpongeBob-branded YouTube... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-29 00:00:00 UTC ]
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The final week before Easter proved to be a boon for juvenile publishing, with sales in the nonfiction category rising 80.8% over the week ended Apr. 21, 2018, while fiction sales jumped 67.1%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
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The Law&Crime network, an on demand and live streaming network focused on trials and legal commentary, is launching a publishing unit and has signed with Simon & Schuster for worldwide sales representation and distribution. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-23 00:00:00 UTC ]
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Rick Reilly’s course of action isn’t to cheat the audience. The former L.A. Times, Sports Illustrated and ESPN writer sized up the room of about 30 bunched into the center of an independent book store in Manhattan Beach the other night and declared: As a golfer, your president is all about... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-22 00:00:00 UTC ]
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Led by big gains in the juvenile categories, total print unit sales rose 5.9% in the week ended Apr. 13, 2019, over the comparable week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
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Dan Fogelman, the creator of “This is Us,” shared the story in a heartwarming Twitter thread. Continue reading at The Huffington Post
[ The Huffington Post | 2019-04-18 21:29:01 UTC ]
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