AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
To listen to the Audio Book Club discussion of Harry Potter and the Cursed Child, click the arrow on the player below. Continue reading at Slate
[ Slate | 2016-08-04 00:00:00 UTC ]
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Harry Potter's appeal continues, with huge sales numbers coming out from the release of 'Harry Potter and the Cursed Child,' a book version of the script used in the West End play. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-04 00:00:00 UTC ]
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The Boy Who Lived returns to the iBooks Bestseller list as the Book That Sold, J.K. Rowling's 'Harry Potter and the Cursed Child Parts One and Two,' rides the broomstick of public fervor to #1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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Scholastic estimated Wednesday morning that 'Harry Potter and the Cursed Child Parts One and Two' sold more than two million copies in North American in its first two days of sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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The script for Harry Potter and the Cursed Child becomes the fastest-selling book in the UK this decade. Continue reading at BBC News
[ BBC News | 2016-08-03 00:00:00 UTC ]
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Rowling spoke about her plans for Harry Potter following the premiere of the play 'Harry Potter and the Cursed Child,' which depicts Harry and his family years after the events of the original books and films. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-03 00:00:00 UTC ]
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J K Rowling has told fans that Harry Potter is “done” after the release of Harry Potter and the Cursed Child playscript last weekend. Continue reading at The Bookseller
[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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The new Harry Potter went on sale last Saturday night, and bookstores across the country celebrated with midnight parties. Here we present a sampling of photos from those festivities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-02 00:00:00 UTC ]
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Sales of the Harry Potter and the Cursed Child playscript (Little, Brown) have been “incredible” according to Waterstones, while Foyles deemed it “the fastest-selling book we’ve ever sold” after fans flocked to midnight openings around the country. Continue reading at The Bookseller
[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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In spite of tepid critical reaction to 'Harry Potter and the Cursed Child: Parts One and Two,' which became available to the public at precisely 12:01 a.m. on July 31, the book seems to have hit its high sales performance expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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Central London was once again full of wizards, Harrys, Hagrids and Hermiones last night (30th July) as Waterstones Piccadilly and Foyles on Charing Cross Road held extravagant parties to celebrate Little, Brown’s publication of Harry Potter and the Cursed Child– surely already the fastest... Continue reading at The Bookseller
[ The Bookseller | 2016-07-31 00:00:00 UTC ]
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A look back at the magical journey through Harry Potter's history leading up to the release of "Harry Potter and the Cursed Child". Continue reading at The Bookseller
[ The Bookseller | 2016-07-30 00:00:00 UTC ]
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Local fans of the "Harry Potter" books and films series are gearing up this weekend for something they've long yearned for — one more journey to the wizarding world."Harry Potter and the Cursed Child," a book edition of a play debuting this weekend at London's West End Palace Theatre, will be... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-07-30 00:00:00 UTC ]
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Katherine Cowdrey on returning to the magic of Harry Potter as an adult with the "Harry Potter and the Cursed Child" play. Continue reading at The Bookseller
[ The Bookseller | 2016-07-29 00:00:00 UTC ]
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Reviews for the upcoming 'Potter' stage play are so far very positive. What about the show has so impressed reviewers? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-07-28 00:00:00 UTC ]
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The verdict is in for "Harry Potter and the Cursed Child", with reviewers hailing the two-part play "a dazzling duel of light and dark" (the Guardian), "a triumph" (the Telegraph), and "a magical experience tailor made for the stage, filled to the brim with fan service" (the Independent). Continue reading at The Bookseller
[ The Bookseller | 2016-07-27 00:00:00 UTC ]
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Harry Potter fans, booksellers, and librarians are getting ready to party like it's 2007: Scholastic is prepping to release 'Harry Potter and the Cursed Child Parts One and Two' on July 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-26 00:00:00 UTC ]
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At the 11th annual Thrillerfest banquet, held July 9 in New York City, John Lescroart won a charity award for helping to raise over $2 million for Sacramento’s libraries. Joyce Carol Oates picked up the Best Short Story honor for her story, 'Gun Accident.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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Booksellers are hoping that the release of Harry Potter and the Cursed Child later this month will offset the negative impact economic uncertainty has had on footfall following the Brexit vote. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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