AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 21:11:16 UTC ]
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Some softness in adult nonfiction was enough to drive down sales of print units 0.8% for the week ended Aug. 31, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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New fiction on China's bestseller lists captures the contemporary sensibilities of young adults in the country's largest cities. The post China Bestsellers for July: An Urban Online Gaming Culture Drives Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-30 05:30:36 UTC ]
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Unit sales of print books rose 1.2% in the week ended Aug. 24, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of the covers of the fall magazines that have been hitting (or are about to hit) newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back. Rolling Stone has... Continue reading at Advertising Age
[ Advertising Age | 2019-08-26 15:40:00 UTC ]
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#olivier rizzo
#transparent blouses
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Blacksad is a long-running graphic novel series that covers some heavy topics through a noir detective window. Set in the 1950s, it follows hardboiled detective John Blacksad, with each book focusing on a new case. It's one of my favorite series, but... Continue reading at Engadget
[ Engadget | 2019-08-22 12:00:00 UTC ]
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“Fleabag” actor Andrew Scott has joined the cast for the BBC adaptation of Philip Pullman’s His Dark Materials trilogy. Continue reading at The Bookseller
[ The Bookseller | 2019-08-21 01:32:35 UTC ]
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Board games are booming, but comics publishers are wary about entering the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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Michael Joseph has partnered with HBO to publish Game of Thrones: A Guide to Westeros and Beyond, The Complete Series in November, offering "a visually dynamic exploration of complex plots and narrative arcs". Continue reading at The Bookseller
[ The Bookseller | 2019-08-06 21:50:07 UTC ]
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With all categories posting declines, overall unit sales of print books fell 4.1% in the week ended July 20, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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Audible has made great strides toward cornering the coveted Thirsty Parents market today by announcing that Fleabag‘s Hot Priest Andrew Scott will be narrating an audiobook collection of Beatrix Potter stories. Well played, Audible! I don’t have any children, but you better believe that my next... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-25 15:30:56 UTC ]
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Audible will next month release an audiobook collection of Beatrix Potter stories, narrated by Andrew Scott. Continue reading at The Bookseller
[ The Bookseller | 2019-07-25 10:58:57 UTC ]
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Someone now long dead once observed that the English and Americans are two peoples divided by a common language, which is a rather clever way to say that while a shared tongue facilitates our longstanding alliance, it also makes it a lot easier to argue with each other. Cultural preferences... Continue reading at Advertising Age
[ Advertising Age | 2019-07-18 19:48:27 UTC ]
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With print unit sales of adult fiction falling 5.1% in the first half of 2019 compared to the same period in 2018, overall units dropped 1.9% in the period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-17 04:00:00 UTC ]
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Vintage will transform Harrogate into ‘Harry-gate’ at this year’s Theakston Old Peculier Crime Writing Festival, with a major outdoor advertising and festival sponsorship campaign celebrating the return of Jo Nesbo’s Oslo detective Harry Hole. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 17:12:32 UTC ]
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The inaugural Primadonna Festival has revealed the judging panel for its literary prize will include author Joanne Harris, Agent of the Year Cathryn Summerhayes and HQ executive publisher Lisa Milton. Continue reading at The Bookseller
[ The Bookseller | 2019-07-07 22:39:11 UTC ]
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Amanda Harris will join talent management group YMU, in a newly created role as director publishing, after 14 years at Orion. Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 08:13:35 UTC ]
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Joe Biden wasn’t slated to appear on the Democratic debate stage on Wednesday night; still, he was expected to loom large. Many commentators, guided by the polls, have called him the presidential candidate to beat. The 10 candidates who did appear Wednesday didn’t mention Biden once. But that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-06-28 11:54:32 UTC ]
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Gains in three of the four major publishing categories led to a 2.1% increase in print unit sales in the week ended June 22, 2019. over the comparable week in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-28 04:00:00 UTC ]
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ABC, News Corp and Nine call for legislation to protect journalists and whistleblowers, saying a free press must be ‘entrenched in law’Media executives have united to call on the government to amend a range of laws to protect journalists and whistleblowers after a series of widely condemned... Continue reading at The Guardian
[ The Guardian | 2019-06-26 01:54:18 UTC ]
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