AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
Campaign 2016 updates: Donald Trump says Donald Trump says women accusing him 'will be sued after the election is over' Oct. 22, 2016, 11:42 a.m. Donald Trump hits the campaign trail in Gettysburg, Pa., while Hillary Clinton is in Philadelphia. Trump says of women accusers will be sued after the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-22 00:00:00 UTC ]
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Republican presidential nominee Donald Trump said Saturday that his administration would seek to block a massive media merger between AT&T and Time Warner Inc. if he is elected president. The deal, which appears to be imminent, would turn telephone giant AT&T, a company already valued at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-22 00:00:00 UTC ]
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Dull Margaret, a darkly humorous tale illustrated by the artist DIX, is tipped to be a hot property at the Frankfurt book fairThe actor Jim Broadbent is making his first foray into fiction with a graphic novel inspired by Pieter Bruegel the Elder’s 16th-century painting of a “strong, intense... Continue reading at The Guardian
[ The Guardian | 2016-10-10 00:00:00 UTC ]
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Sales of Harry Potter and the Cursed Child has given US-based Scholastic Corp a huge boost, as the company has today posted a first quarter revenue increase of 48%. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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Sales of 'Harry Potter and the Cursed Child' helped add almost $70 million to Scholastic’s trade division in the quarter ended August 31, and drove a 104% jump in revenue in the company’s children’s book publishing and distribution group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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J K Rowling and Jack Thorne’s Harry Potter and the Cursed Child (Little, Brown) has held on to the number one spot for a sixth week—by the tips of its fingers. Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has racked up five weeks as the Official UK Top 50 number one—but the gap is closing. According to Nielsen BookScan’s Total Consumer Market, the playscript sold 36,485 copies for £455,824, just 7,503 units above runner-up The Girl on the Train... Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has snatched the Official Top 50 number one for a fourth week, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Paula Hawkins is back on top of the iBooks bestseller list with 'The Girl on the Train,' pushing J.K. Rowling's 'Harry Potter and the Cursed Child: Parts 1 and 2' down into the #2 slot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-31 00:00:00 UTC ]
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Illustrated tales introducing youngsters to ‘iconic works of classic literature’ such as Jack Kerouac’s beatnik adventure are missing the pointMy daughter is five, and all for knowing about what her parents are up to. Her father was reading The Lord of the Rings on holiday last week, and she... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
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J.K. Rowling's 'Harry Potter and the Cursed Child: Parts 1 and 2' continues its domination of the iBooks chart as it nets another #1 slot, followed by Amy Schumer and Paula Hawkins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-24 00:00:00 UTC ]
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J K Rowling, Jack Thorne and John Tiffany’s Harry Potter and the Cursed Child (Little, Brown) once again easily triumphed at the top of the charts, shifting 86,525 units last week through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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J.K. Rowling is revealing more details about the school of witchcraft and wizardry in new ebooks. The books follow the July debut of the West End play 'Harry Potter and the Cursed Child.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-19 00:00:00 UTC ]
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German readers were as wrapped up in Pottermania as readers in America and England in July, as the eighth installment in J.K. Rowling’s Harry Potter series, Harry Potter and the Cursed Child: Parts 1 and 2, took the top of the fiction chart in Germany at the end of July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month. Continue reading at Stuff
[ Stuff | 2016-08-17 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has once again taken the Official Top 50 number one spot, with 168,389 copies sold for £1.86m in its second week on sale. Continue reading at The Bookseller
[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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J.K. Rowling and Paula Hawkins kept their #1 and #2 slots, respectively, on the iBooks bestsellers list as 'Harry Potter and the Cursed Child: Parts 1 and 2' and 'The Girl on the Train' continue to captivate audiences. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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J K Rowling’s Harry Potter and the Cursed Child (Arthur A Levine) sold nearly 2.6m print units in its first week through BookScan US, the third-biggest single week total for a book since accurate records began. Continue reading at The Bookseller
[ The Bookseller | 2016-08-12 00:00:00 UTC ]
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Mass merchandisers accounted for 33% of the first week sales of 'Harry Potter and the Cursed Child: Parts 1 & 2,' according to Nielsen BookScan. The uptick was a much needed boost for the embattled retail channel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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In its debut week, print units sales for the #1 book in the country, ‘Harry Potter and the Cursed Child: Parts 1 and 2,’ are more than double those for the next 99 books combined. Plus Colson Whitehead’s ’The Underground Railroad' gets the Oprah nod and the #3 slot in Hardcover Fiction, the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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