AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
Harry Potter and the Cursed Child (Sphere) has bewitched the UK Official Top 50 for a second week, holding the number one spot with 23,711 copies sold, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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As her wizarding world returns to the stage and screen, Rowling’s $95m pushes James Patterson into second place with $87mJK Rowling will need to reserve a particularly large vault at Gringotts bank after a bumper year for the Harry Potter novelist magicked her back to the No 1 spot on Forbes’... Continue reading at The Guardian
[ The Guardian | 2017-08-03 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has Wingardium Levoisa’d straight into the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Veteran Hollywood executive Jonathan Dolgen, who formerly headed Paramount Pictures, has sold his home in Malibu for $18 million. The buyer was Chris Columbus, director of such films as “Home Alone,” “Mrs. Doubtfire” and “Harry Potter and the Sorcerer’s Stone.” The English traditional-style home... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-07 00:00:00 UTC ]
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The first book in the Harry Potter series is set to be translated into Scots for the first time, with "Harry Potter and the Philosopher's Stane", marking the 80th translation of the publishing phenomenon. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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On 11th July 1997, The Bookseller interviewed Jo Rowling, then a little-known author, about her first novel - Harry Potter and the Philosopher's Stone. To mark 20 years since the release of the first Harry Potter novel, we republish that interview, conducted by The Bookseller's then children's... Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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We dug into the archives to find the first Kiwi review of Harry Potter, but the earliest seems to be from 1999. Continue reading at Stuff
[ Stuff | 2017-06-26 00:00:00 UTC ]
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Bookshops around the country are unveiling a host of magical events — including Quidditch Pong, Harry Potter Bingo and Horcrux hunts—to celebrate the 20th anniversary of the publication of J K Rowling’s Harry Potter and the Philosopher’s Stone (Bloomsbury). Continue reading at The Bookseller
[ The Bookseller | 2017-06-26 00:00:00 UTC ]
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A proof of the first Harry Potter novel, which got the author’s name wrong, is only the latest example of an ungainly tradition stretching back centuriesProofreaders may be worth their weight in gold to authors, but their oversights have proved lucrative for some lucky readers of JK Rowling. On... Continue reading at The Guardian
[ The Guardian | 2017-06-16 00:00:00 UTC ]
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Driven by sales of general merchandise and 'Harry Potter and the Cursed Child,' the Canadian bookstore chain reported record revenue growth for fiscal 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-31 00:00:00 UTC ]
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As part of an agreement to avoid a government shutdown, the new funding deal would add about $2 million to the budgets at both agencies through September 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-02 00:00:00 UTC ]
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Star Wars, Harry Potter or indeed the almost century-old comic book legends Batman and Superman may have sprung from a rich creative well, but in a stunning twist all of them have been banished to the box office naughty step. Continue reading at Stuff
[ Stuff | 2017-04-17 00:00:00 UTC ]
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A Soho awards night with David Nicholls and a "very special" Harry Potter screening at the St. Pancras Renaissance Hotel London lead the "eclectic" line-up of this year’s London Book & Screen Week. Continue reading at The Bookseller
[ The Bookseller | 2017-02-18 00:00:00 UTC ]
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North London retailer the Big Green Bookshop is tweeting out every word of Harry Potter and the Philosopher’s Stone (Bloomsbury) to broadcaster Piers Morgan following his Twitter spat with its author J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Felice Howden, head of digital marketing and consumer engagement for Little, Brown, has joined Bonnier Zaffre in the newly-created role of digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Helped by Harry Potter and the hit fitness guru, year on year takings to December rose sharply to £1.59bnRetail sales struggled in 2016, but JK Rowling cast a spell strong enough to power sales towards a magical £1.6bn during the year, a rise of almost 5% on 2015, according to the latest annual... Continue reading at The Guardian
[ The Guardian | 2017-01-10 00:00:00 UTC ]
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Dan Brown is back. Tolkien is back. Tony Abbott is back. Harry Potter is back (well, recycled in four new editions). Continue reading at Stuff
[ Stuff | 2017-01-06 00:00:00 UTC ]
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JK Rowling and Bill Bryson top the charts, while film tie-ins give Paula Hawkins and Jojo Moyes a second bite of the cherry – but this unpredictable year has also seen a welcome revival of humorous writingIt was a year when the No 1 book was a play script. When hyper-prolific James Patterson,... Continue reading at The Guardian
[ The Guardian | 2016-12-31 00:00:00 UTC ]
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The release of Harry Potter and the Cursed Child helped lift sales in the children’s/YA category 31.1% in July over the same month in 2015, according to figures released by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. The platform giants' dominance were factors in AT&T's $85 billion bid for Time Warner and other mega deals that were... Continue reading at Digiday
[ Digiday | 2016-12-28 00:00:00 UTC ]
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