AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
News tagged with:
#virtual space
#in-app purchases
#$2 million
#senior vp
#digital marketing
#nielsen
#time warner
#harry potter
In the first major industry-wide environmental initiative in several years, the Book Industry Study Group, along with BookNet Canada and the U.K.-based Book Industry Communications, have formed the International Green Book Supply Chain Alliance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#booknet canada
#book industry
Helped by the release of Bob Woodward’s Rage, unit sales of print books jumped 16.4% in the week ended Sept. 19, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bob woodward
Helped by the release of Bob Woodward's 'Rage,' unit sales of print books rose 2.3% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bob woodward
Simon & Schuster Children's is to publish Nadia Shireen's first middle-grade series, Grimwood, after winning a heated six-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 07:15:06 UTC ]
More news stories like this | News stories tagged with:
#middle-grade series
Unit sales of print books in the week ended Sept. 12, 2020, rose 7.2% over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#early september
#print books
The long-rumored Harry Potter open-world game finally has a release date. Hogwarts Legacy will come out sometime in 2021. Sony shared a lengthy cinematic trailer during its PlayStation 5 showcase detailing what you’ll do the game. You’ll play as a wi... Continue reading at Engadget
[ Engadget | 2020-09-16 20:27:10 UTC ]
More news stories like this | News stories tagged with:
#hogwarts legacy
#release date
#harry potter
With all but one category posting double-digit gains, unit sales of print books rose 17.5% in the week ended Sept. 5, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
More news stories like this |
After two weeks of minor declines, unit sales of print books rose 4.3% last week over the week ended August 29 at outlets that report to NPD BookScan. The increase was helped by Dav Pilkey's 'Dog Man: Grime and Punishment,' which sold more than 239,000 copies in its first week on sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#dav pilkey
#dog man
Michael Cohen's tell-all memoir makes the case that President Donald Trump is “guilty of the same crimes” that landed his former fixer in federal prison, offering a blow-by-blow account of Trump's... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-09-08 11:45:00 UTC ]
More news stories like this | News stories tagged with:
#star witness
#michael cohen
#memoir makes
#federal prison
#blow-by-blow account
#memoir
Unit sales of print books rose 7.1% in the week ended Aug. 29, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
More news stories like this |
Fresh off of adapting a book series that did pretty well as a TV show, Game of Thrones creators David Benioff and D.B. Weiss are bringing another trilogy of novels to the small screen. Along with Alexander Woo (The Terror: Infamy and True Blood), the... Continue reading at Engadget
[ Engadget | 2020-09-01 15:20:58 UTC ]
More news stories like this | News stories tagged with:
#three-body problem
#tv show
#small screen
#alexander woo
#true blood
#book series
David Benioff and DB Weiss to adapt The Three-Body Problem and two sequels with Alexander WooGame of Thrones co-creators David Benioff and DB Weiss are to adapt a series of hit science fiction novels by Chinese author Liu Cixin for Netflix. Together with Alexander Woo, who has worked on... Continue reading at The Guardian
[ The Guardian | 2020-09-01 14:29:32 UTC ]
More news stories like this | News stories tagged with:
#three-body problem
#alexander woo
#streaming giant
#ve read
#science fiction
With all but one category posting increases, unit sales of print books rose 8% in the week ended Aug. 22, 2020, over the comparable week in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#late august
Interactive storytelling took a quantum leap forward this year, and a video game called 'AI Dungeon' is right at the center of it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
More news stories like this |
Unit sales of print books jumped 14.3% in the week ended Aug. 15, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with sales skyrocketing in three categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
More news stories like this |
Unit sales of print books fell 5.6% last week at outlets that report to NPD BookScan. Difficult comparisons to the prior week, when 'Midnight Sun' and 'Live Free or Die' had huge first sales, were a key factor in the drop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#prior week
#midnight sun
#live free
#key factor
Omid Scobie and Carolyn Durand's biography of the Duke and Duchess of Sussex, Finding Freedom (HQ), has ascended to the UK Official Top 50 number one spot, selling a princely 31,586 copies in its first five days on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 13:39:42 UTC ]
More news stories like this |
Co-authors Omid Scobie and Carolyn Durand spoke to more than 100 friends, aides and others in the Sussexes’ “inner circle.” Continue reading at The Washington Post
[ The Washington Post | 2020-08-17 05:36:04 UTC ]
More news stories like this | News stories tagged with:
#finding freedom
#meghan markle
#royal family
Driven by strong sales from a host of new titles, unit sales of print books jumped 24.8% in the week ended Aug. 8, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#big gain
#strong sales
Yesterday, shortly after Joe Biden, the Democratic candidate for president, picked Kamala Harris, the senator for California, as his running mate, Peter Doocy, a Fox News correspondent, tweeted, “But… you told me on Saturday…” That day, Doocy asked Biden—who was zipping past on a bicycle,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-12 12:12:59 UTC ]
More news stories like this | News stories tagged with:
#economic crisis
#apple daily
#south dakota