AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Though unit sales began softening a bit at this time last year because of the early impact of the pandemic, the spike in sales last week was mainly due to the continued demand for print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-18 04:00:00 UTC ]
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RBmedia has formed BookaVivo, a new Spanish-language audio unit, and named former journalist Rosanne Lake to head the division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-17 04:00:00 UTC ]
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In “Elizabeth and Margaret,” Diana biographer Andrew Morton dishes on royal scandals of another era. Continue reading at The Washington Post
[ The Washington Post | 2021-03-12 13:00:00 UTC ]
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Fueled by huge gains for a host of Dr. Seuss titles, as well as solid results for several new books, unit sales of print books soared 34.2% in the week ended Mar. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
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IDW Holdings announced the hiring of Jonny Gutman, Mark Doyle, and Cassie Conaway by its IDW Entertainment and IDW Publishing divisions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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With the help of strong backlist sales, unit sales of print books rose 26% in the week ended Feb. 27, 2021, over the similar week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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Driven by strong backlist sales, unit sales of print books rose 26% last week over the week ended February 29, 2020, at outlets that report to NPD BookScan. It was the largest week-over-week gain compared to 2020 so far this year, helping unit sales finish the first two months of 2021 with a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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Penguin Random House Audio has launched Ahab, a global online casting platform for voiceover actors in any business. The platform was originally developed as an internal tool for PRH's audiobook producers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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For the week ended Feb. 13, 2021, unit sales of print books increased 21.3% over the week ended Feb. 15, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
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Actors Alison Oliver, Sasha Lane, Jemima Kirke and Joe Alwyn are to star in the TV adaptation of Sally Rooney's novel, Conversations with Friends (Faber.) Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 23:11:49 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company
[ Fast Company | 2021-02-09 13:39:34 UTC ]
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Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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Many Deaf people are natural storytellers, with a flair for creative thinking. And yet there are so few of us in publishing. As well-publicised research shows, just as people of colour are grossly underrepresented in this field, so too are disabled people, making up only 6.6% of the entire... Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 06:12:15 UTC ]
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As a struggling literary agent in London, he took a chance on J.K. Rowling and Harry Potter, turning her books into the most lucrative literary franchise in history. Continue reading at The New York Times
[ The New York Times | 2021-01-27 22:39:44 UTC ]
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With all major categories posting huge gains, unit sales of print books jumped 22.7% for the week ended Jan. 16, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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Magazine plans limited edition with new photo after original was widely seen as disrespectfulVogue will publish a limited print edition of its February issue, featuring Kamala Harris, with a new photo following widespread backlash against an original cover image widely held to lack respect for... Continue reading at The Guardian
[ The Guardian | 2021-01-19 20:51:50 UTC ]
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In an open letter, more than 250 authors, agents, booksellers, and publishers urged publishers not to sign book deals with members of the Trump Administration or anyone "who incited, suborned, instigated, or otherwise supported the January 6, 2021, coup attempt." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
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With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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