AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-21 21:00:51 UTC ]

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Final takeaways and confessions from Cannes. Plus, America's Hottest Brands: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   What people are talking about today: Cannes Lions is finished for another year and most of the industry is... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 10:25:28 UTC ]
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'Harry Potter: Wizards Unite' rolls out to 25 more countries

If you were disappointed at being left out of the initial Harry Potter: Wizards Unite launch, don't worry -- there's a good chance you can play now. Niantic's augmented reality sorcery is now available on Android and iOS in 25 more countries. This... Continue reading at Engadget

[ Engadget | 2019-06-22 20:26:00 UTC ]
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AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Pokemon Go creators release Harry Potter mobile game Wizards Unite

The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC

[ CBC | 2019-06-21 12:31:30 UTC ]
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'Harry Potter: Wizards Unite' is available to play a day early

Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget

[ Engadget | 2019-06-20 16:42:00 UTC ]
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5 Key Takeaways From Reuters’ 2019 Digital News Report

An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek

[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencers

YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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How Nielsen Is Using Its Cannes Yacht for Good as Well as for Profit

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[ AdWeek | 2019-06-19 20:19:28 UTC ]
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'Harry Potter: Wizards Unite' worldwide launch begins on June 21st

You'll be able to save Muggles from rogue magical creatures and misbehaving objects very soon: Niantic will finally start rolling out Harry Potter: Wizards Unite on June 21st. The company has announced the much-awaited mobile game's launch date outsi... Continue reading at Engadget

[ Engadget | 2019-06-19 01:16:00 UTC ]
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Niantic sues group of alleged 'Pokémon Go' cheaters

It's not just multi-platform gaming giants suing cheaters. Niantic has sued members of Global++ for allegedly offering "unauthorized derivative" (read: hacked) versions of Pokémon Go, Ingress and even the still-in-beta Harry Potter: Wizards U... Continue reading at Engadget

[ Engadget | 2019-06-16 23:04:00 UTC ]
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Harry Potter star Bonnie Wright joins kids' plastic toy push

Actress Bonnie Wright, who played Ginny Weasley, meets children who are upcycling their toys. Continue reading at BBC News

[ BBC News | 2019-06-14 00:00:33 UTC ]
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Beyonce stunt double: 'I want to shoot for England'

Amanda Foster, who has also been in Rogue One and Harry Potter, hopes to shoot for England. Continue reading at BBC News

[ BBC News | 2019-06-13 08:48:58 UTC ]
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'Highly concerning': picture books bias worsens as female characters stay silent

Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian

[ The Guardian | 2019-06-13 05:00:18 UTC ]
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Jon Werther Is Out at Meredith After 3 Years as President | People on the Move

[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-12 20:33:28 UTC ]
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Hey Harry Potter fans, the magical Vans sneakers you’ve been waiting for are here

Are you a Harry Potter fan who also wears shoes? Harry Potter, but make it fashion.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-06-07 12:17:16 UTC ]
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AT&T’s Streaming Ambitions Hit a Snag: The Cost of HBO

The corporate home of Wonder Woman, Harry Potter and “Friends” weighs how its streaming service can compete on price with Disney, Netflix and Amazon. Continue reading at The New York Times

[ The New York Times | 2019-06-03 00:03:36 UTC ]
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What happens to our online identities when we die?

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[ The Guardian | 2019-06-02 05:00:37 UTC ]
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Harry Potter E-Books Offer Hogwarts Lessons for All

“Harry Potter: A Journey Through Charms and Defence Against the Dark Arts” and “A Journey Through Potions and Herbology” are arriving in late June. Continue reading at The New York Times

[ The New York Times | 2019-05-31 18:46:34 UTC ]
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Harry Potter’s magical moving portraits could become a reality thanks to Samsung’s AI

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[ Fast Company | 2019-05-23 12:27:04 UTC ]
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Hobnobbing hall of famers and Stagwell's latest stake: Agency Brief

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[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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