AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
News tagged with:
#virtual space
#in-app purchases
#$2 million
#senior vp
#digital marketing
#nielsen
#time warner
#harry potter
Helped by a number of hot new releases, unit sales of print books rose 3.2% in the week ended Sept. 25, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-01 04:00:00 UTC ]
More news stories like this |
Juliet Stevenson and Rory Kinnear are among those starring in the audio edition of The Haunting Season (Sphere), a collection of eight original ghost stories. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 08:09:36 UTC ]
More news stories like this | News stories tagged with:
#juliet stevenson
#all-star cast
#haunting season
Nathaniel Philbrick follows the trail of the first president’s journeys between 1780 and 1791. Continue reading at The Washington Post
[ The Washington Post | 2021-09-17 12:00:00 UTC ]
More news stories like this |
Another strong performance by adult fiction was not enough to prevent unit sales of print books from falling 1.2% last week compared to the week ended September 12, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#week compared
#strong performance
#adult fiction
#print books
Daryl Gregory, author of the new novel 'Revelator,' recommends 10 groundbreaking Southern gothics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this |
HarperNonFiction Publishers has acquired Harry Styles: The Making of a Modern Man by celebrity biographer Sean Smith. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 12:48:18 UTC ]
More news stories like this |
The Duke of Sussex's news coincided with his first public appearance in the U.S. since the birth of his daughter, Lilibet. Continue reading at The Huffington Post
[ The Huffington Post | 2021-08-20 15:50:27 UTC ]
More news stories like this | News stories tagged with:
#book deal
#public appearance
Unit sales of print books declined 1.3% in the week ended Aug. 14, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
More news stories like this |
Over the last decade there has been a push towards better representation in visual media. While movies and television have provided more examples of non-white characters in key roles, there has also been an uptick in linguistic diversity in film. Movies like Lulu Wang’s The Farewell, which slips... Continue reading at Electric Literature
[ Electric Literature | 2021-08-17 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#key roles
#lulu wang
#electric literature
#lulu
#audiobook
With the help of a brilliant co-writer, a fully rounded picture may now emerge of the much-maligned royalNot since criminals were barred from profiting in this way can a publisher’s announcement of a memoir have united the British press in such disgust. Before that, even the gangster turned... Continue reading at The Guardian
[ The Guardian | 2021-07-25 07:00:45 UTC ]
More news stories like this | News stories tagged with:
#prince harry
#british press
#cancel culture
#free speech
#memoir
Unit sales of print books fell 3.9% in the week ended July 17, 2021, compared to the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this |
Penguin Random House said the book, tentatively coming in 2022, would be “an intimate and heartfelt memoir from one of the most fascinating and influential global figures of our time.” Continue reading at The New York Times
[ The New York Times | 2021-07-19 20:26:00 UTC ]
More news stories like this | News stories tagged with:
#heartfelt memoir
#prince harry
#memoir
#penguin random house
Penguin Random House announces book is expected in late 2022 with proceeds going to charityThe Duke of Sussex has agreed a publishing deal to write his memoirs and said he would do so “not as the prince I was born, but as the man I have become”.The global deal for his “literary memoir” was... Continue reading at The Guardian
[ The Guardian | 2021-07-19 18:37:55 UTC ]
More news stories like this | News stories tagged with:
#global deal
#literary memoir
#penguin random house
#publishing deal
Random House expects to release the book, currently untitled, late in 2022. Continue reading at The Huffington Post
[ The Huffington Post | 2021-07-19 18:07:22 UTC ]
More news stories like this | News stories tagged with:
#heartfelt memoir
#random house
Penguin Random House has bought global rights to "a literary memoir" from Prince Harry, Duke of Sussex, "tentatively scheduled" for publication in late 2022, the publisher has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2021-07-19 14:21:51 UTC ]
More news stories like this | News stories tagged with:
#literary memoir
#prince harry
#penguin random house
In a busy year for gaming mergers, another deal has just been announced. Tencent is to fully acquire Sumo Group, the UK developer behind LittleBigPlanet 3 and Crackdown 3. The Chinese web giant is offering 513 pence per share for the studio, in which it already owns an 8.75 percent stake,... Continue reading at Engadget
[ Engadget | 2021-07-19 09:14:25 UTC ]
More news stories like this | News stories tagged with:
#multiple reports
#long-term success
#non-executive chairman
#publishers including
Unit sales of print books fell 1.3% in the week ended July 10, 2021, compared to the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#early july
Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 10:03:00 UTC ]
More news stories like this | News stories tagged with:
#amanda harris
The Young Writer Award led by the Sunday Times in the United Kingdom now is sponsored by the Charlotte Aitken Trust. The post The UK’s Young Writer Award Gains Charlotte Aitken Trust Sponsorship appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-18 12:15:40 UTC ]
More news stories like this | News stories tagged with:
#sunday times
#united kingdom
#young writer