Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop, as buyers report that the average unit cost of a 30-second in-game spot purchased in the 2019-20 upfront was up between 5 percent and 10 percent compared to the year-ago bazaar. Dollar volume also has improved, with advertisers pinning more of their budgets to media’s most reliable reach vehicle. Pricing increases are determined by a number of factors, including day parts, ratings projections and the pedigree of the teams competing in a given broadcast. Thus far, one of the most expensive buys on the schedule is the Cowboys-Patriots showdown set to air in Fox’s national Sunday afternoon window on Nov. 24; the average cost of buying a half-minute spot in this rare meeting between America’s Team and the defending Super Bowl champs is north of $800,000 a pop. Despite the higher cost of reaching NFL fans, media partners CBS, Fox, NBC and ESPN are holding back inventory for what is expected to be a powerhouse scatter market. All told, the four networks nailed down more than $2 billion in regular-season upfront commitments, thanks in large part to the NFL’s hegemonic chokehold over the rest of the TV space and a 2018 ratings rebound that went a long way toward calming many... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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#tail end
#social disease
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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#tail end
#social disease
#nielsen
The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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#digital media
The Kobo Libra 2 ereader has dropped to its lowest price of the year so far. You can grab one via Amazon for $170, which is a discount of $20. This matches pricing from the holiday season for the water-resistant reading tablet. Kobo’s Libra 2 easily made our list of the best ereaders for a... Continue reading at Engadget
[ Engadget | 2024-01-30 19:50:25 UTC ]
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#turning pages
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#buying advice
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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#nielsen
Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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#bad news
#business operations
#product design
#resolve issues
#tall order
#comic book
Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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#print media
#constant stream
#libraries
Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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#digital media
Following a down year for print book sales, NPD Group's publishing industry analyst, Kristen McLean, predicts that 2023 will be a year of transition for the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
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The end of the year has produced a spike in financial troubles that include at least four independent comics publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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#financial troubles
I’m not sure The Black Prince is my favorite book of all time, but it might be the most indelible, the most neuron-rewiring. The post A Year in Reading: Adam O’Fallon Price appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2021-12-04 11:00:03 UTC ]
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#favorite book
In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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#bouncing back
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This year has brought a lot of things, and most of them have been bad. One good thing, though, is there has been quite been a lot of innovative, beautiful, and fascinating book cover design, including, I’ve recently noticed, a book cover trend that I’d like to call “enormous pink lady faces.” In... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-01 15:33:42 UTC ]
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#book covers
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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#ad buyers
#coronavirus pandemic
#continued rise
#digital media
What can you say about this year that hasn't already been said? Not much. So instead of dwelling on the pain this industry, as well as this country is facing, we want to focus on some of the best cover design work of the year so far. We reached out to our community of magazine creatives and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-30 14:45:33 UTC ]
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#lubaina himid
#times remains
#tomer hanuka
#essential workers
#neighbors break
#tom alberty
#david haskell
#damn brilliant
#virus spread
#bad things
#public officials
#tri-state region
#content director
#kadir nelson
#kadir nelson—including
What can you say about this year that hasn't already been said? Not much. So instead of dwelling on the pain this industry, as well as this country is facing, we want to focus on some of the best cover design work of the year so far. We reached out to our community of magazine creatives and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-30 14:45:33 UTC ]
More news stories like this | News stories tagged with:
#lubaina himid
#times remains
#tomer hanuka
#essential workers
#neighbors break
#tom alberty
#david haskell
#damn brilliant
#virus spread
#bad things
#public officials
#tri-state region
#content director
#kadir nelson
#kadir nelson—including
9 picks that sum up 2020 (so far). The post Face Up: The Best Magazine Covers From the Worst Year appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-30 14:45:33 UTC ]
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#post face
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Revenue in the first six months of 2020 fell 7% at Lagardère Publishing compared to the same period in 2019, helped by a 20% jump in June sales. Hachette Book Group had the best performance in the period, with sales falling 1%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-30 04:00:00 UTC ]
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#lagardre publishing
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Set in contemporary South Korea, Frances Cha’s new novel is an astute tale of four resilient women. Continue reading at The Washington Post
[ The Washington Post | 2020-04-21 14:13:00 UTC ]
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#frances cha
Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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#homes gardens
#magnolia journal
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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#caption id=
#subscription model
#apple news+
#york magazine
#media industry