The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty, attack-ridden marketing environment. While comparative advertising is a tried-and-true tactic, more brands are going at each other’s throats in an attempt to stand out in the increasingly cluttered media environment. Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management, suggests marketers are merely part of a larger cultural shift toward more aggressive behavior, including in the political arena. “Our country has become so polarized and so harsh,” he says, which also “affects how brands market themselves.” Whether the marketing attacks are effective has a lot to do with how they are handled. “Consumers say they don’t like comparative or negative ads, but nevertheless they do work,” says Kit Yarrow, a consumer psychologist who studies younger generations. “Generally, the percentage of people who are turned off by a comparative ad is about equal to the percentage who are positively influenced. There are so many caveats, though.” Below, the do’s and don’ts of comparative advertising: Be careful when punching down Traditionally, comparison ads work best when the little guy goes after the big guy. Remember the Pepsi Challenge? Or Apple’s classic Mac... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 07:00:00 UTC ]
Neeson steps into the role of the bumbling detective made famous by Leslie Nielsen in the TV show and film series created by the Zucker Abrahams Zucker teamThe first footage has been released of Paramount’s upcoming reboot of the much-loved Naked Gun series of spoof police movies. The new film... Continue reading at The Guardian
[ The Guardian | 2025-04-03 17:55:41 UTC ]
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Law firms Arnold & Itkin LLP and Kline & Specter PC announced that the penalties awarded include $65 million in compensatory damages and $2 billion in punitive damages. A jury in Georgia has ordered Monsanto parent Bayer to pay nearly $2.1 billion in damages to a man who says the... Continue reading at Fast Company
[ Fast Company | 2025-03-24 12:58:35 UTC ]
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Analysis of Nielsen billings reveals how creative and media agencies fared in 2024, with more than half in both sectors reporting increases. Media agencies in particular showed some bounceback from a gloomy 2023. Continue reading at Media Week
[ Media Week | 2025-03-18 09:30:00 UTC ]
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The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content Ratings. Season 4 of Sweet Magnolias, which debuted in second place the... Continue reading at AdWeek
[ AdWeek | 2025-03-14 17:34:09 UTC ]
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According to Greenlandic Broadcasting Corporation KNR TV, the Demokraatit Party won nearly 30% of the vote. The center-right Demokraatit Party won the most votes in a surprising result in Greenland’s parliamentary elections, held in the shadow of U.S. President Donald Trump’s stated goal of... Continue reading at Fast Company
[ Fast Company | 2025-03-12 13:39:31 UTC ]
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President Donald Trump's joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen Media Research. The address aired on Tuesday night from approximately 9:15 to 11:00 p.m. and was seen across 15 networks. Peak viewership occurred... Continue reading at AdWeek
[ AdWeek | 2025-03-06 00:10:22 UTC ]
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Oscar voters may have loved Anora, but viewers at home still need to get to know her. Preliminary ratings for the 97th Oscars are in, and this year's independent film-dominated show saw a 7% dip from 2024's Barbenheimer barnburner. Per early Nielsen fast national... Continue reading at AdWeek
[ AdWeek | 2025-03-04 04:50:22 UTC ]
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Netflix's crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings. The Night Agent had 2.924 billion viewing minutes for Netflix, which... Continue reading at AdWeek
[ AdWeek | 2025-02-28 17:41:23 UTC ]
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This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded week-to-week growth in total viewers and the Adults 25-54 demo during... Continue reading at AdWeek
[ AdWeek | 2025-02-26 23:51:46 UTC ]
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Cameron Diaz's return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall... Continue reading at AdWeek
[ AdWeek | 2025-02-13 23:00:22 UTC ]
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Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights... Continue reading at AdWeek
[ AdWeek | 2025-02-12 22:07:22 UTC ]
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The Philadelphia Eagles' rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News' Bret Baier scored an interview with President Donald Trump that attracted over 11 million... Continue reading at AdWeek
[ AdWeek | 2025-02-12 18:24:37 UTC ]
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The audience peaked at 135.7 million in the second quarter. Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City on Sunday night.The game was televised by Fox, Fox... Continue reading at Fast Company
[ Fast Company | 2025-02-11 13:26:01 UTC ]
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The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the... Continue reading at AdWeek
[ AdWeek | 2025-02-11 00:43:27 UTC ]
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Christmas Day marked a milestone in media history, even if it's likely to be surpassed Continue reading at ABC News
[ ABC News | 2025-02-07 17:36:10 UTC ]
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The standoff is over. Today, Paramount and Nielsen revealed they've signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which... Continue reading at AdWeek
[ AdWeek | 2025-02-03 18:11:13 UTC ]
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This post has been updated with final numbers from Nielsen Media Research The numbers are in, and 24.589 million total viewers watched President Donald Trump's inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks and peaked at 34.4... Continue reading at AdWeek
[ AdWeek | 2025-01-22 23:30:00 UTC ]
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Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29), TV viewing was up 4% month over month, with streamers gaining a big... Continue reading at AdWeek
[ AdWeek | 2025-01-21 18:07:46 UTC ]
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