After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company. Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing. Stepping into the on-deck circle is Amazon Studios head of marketing Mike Benson, who joins join CBS in October as president and chief marketing officer. Both execs will report to CBS Chief Creative Officer David Nevins. “George Schweitzer is a marketing legend whose leadership and showmanship have defined both excellence and innovation,” Nevins said in a statement released this afternoon. “His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company." Schweitzer over the course of his CBS tenure has been instrumental in promoting everything from the Super Bowl and “Late Show with David Letterman” to primetime entertainment programs such as “CSI,” “Survivor,” “Everybody Loves Raymond” and “The Big Bang Theory.” Twice named to the Ad Age Marketing 100—examples of his brainstorming may be found here and here—Schweitzer joined CBS back in 1972 as a member of the production team. To say that Schweitzer has enjoyed an eclectic career... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special... Continue reading at Advertising Age
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek
[ AdWeek | 2021-04-15 21:01:57 UTC ]
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When you’re writing a memoir, you find that you’re obliged to confront your own ideas about the nature of memory. In Gore Vidal’s own splendid memoir Palimpsest, he suggests that when we remember an event, we don’t remember it as it actually happened, but rather that we remember our memory of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-11 09:48:31 UTC ]
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As expected, this year’s Bologna Children’s Book Fair is itself touched by and reflective of the global political scene, particularly the wars in the Middle East and in Ukraine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Jonathan Stolper, longtime head of BookScan, will leave the company by the end of the month. David Walter, BookScan client development executive director, will lead the US Books business following Stolper's departure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-08 05:00:00 UTC ]
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Cevian Capital founder argues most of education publisher’s business is there and move would raise its valueBusiness live – latest updatesPearson’s biggest shareholder has said it should be relisted in the US, arguing that leaving London would be better for shareholders as most of the education... Continue reading at The Guardian
[ The Guardian | 2023-12-15 12:22:42 UTC ]
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Nicholas Cornwell will return his father’s best-loved spy to the page in a new novel set between The Spy Who Came in from the Cold and Tinker Tailor Soldier SpyFans of thriller writer David Cornwell – better known by his pen name John le Carré – may have thought they had seen the last of... Continue reading at The Guardian
[ The Guardian | 2023-11-10 14:00:10 UTC ]
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On March 11, 2022, Molly McGhee shared a resignation letter on Twitter. She was quitting her job as an assistant editor at Tor, despite the fact that her first acquisition, The Atlas Six, had debuted at number three on the New York Times Bestseller List. She cited “systemwide prejudice against... Continue reading at Electric Literature
[ Electric Literature | 2023-10-20 11:03:00 UTC ]
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Portland, Ore.–based independent publisher Tin House Books announced that publisher Craig Popelars has stepped down. Editorial director Masie Cochran has been appointed interim publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-05 04:00:00 UTC ]
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Authors have entered a war over words with OpenAI for using their books as ‘training’ feedstockBattles between human and artificial intelligence are no longer science fiction. The strikes in Hollywood led by the united guilds of actors and screenwriters have a common, intangible enemy: the... Continue reading at The Guardian
[ The Guardian | 2023-09-23 15:03:31 UTC ]
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Religion and spirituality publishers are steadily expanding their children’s lists into the general market by adding more books that celebrate values and virtues with no mention of God, Jesus, or the Bible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Stehlik, president and publisher of the Morrow Group, will now also serve as president and publisher of HarperCollins Children’s Books, among other executive changes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Libri Group’s takeover by Mathias Corvinus Collegium raises fears of crackdown on literary freedomsThe takeover of Hungary’s largest publishing house and bookstore chain by a private foundation with close ties to the country’s prime minister, Viktor Orbán, has prompted walkouts from authors who... Continue reading at The Guardian
[ The Guardian | 2023-06-23 11:38:44 UTC ]
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Murdoch’s Australian media chief calls on ABC to ‘correct the record’ after accusations that excessive coverage encouraged racist social media trollsGet our morning and afternoon news emails, free app or daily news podcastRupert Murdoch’s top executive in Australia has defended News Corp’s... Continue reading at The Guardian
[ The Guardian | 2023-05-23 08:46:23 UTC ]
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Two novels, "Demon Copperhead" and "Trust," shared the 2023 Pulitzer Prize for fiction while "His Name Is George Floyd" took home the nonfiction prize. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-08 21:55:41 UTC ]
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Novelists Barbara Kingsolver and Hernan Diaz tied for the Fiction prize, and 'Washington Post' journalists Robert Samuels and Toluse Olorunnipa's took home the Nonfiction prize at this year's Pulitzer Prize ceremony on May 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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A search is underway for a new space to serve at least some portion of OUP’s workforce, but OUP USA President Niko Pfund told PW that the press’s post-pandemic workplace will likely be a work in progress until a clearer picture emerges of the company’s needs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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The U.S. is one of the only countries in the world without a national paid leave policy, and 1 in 4 American women have had to return to work within two weeks of giving birth. With many parents unable to take much time to raise their newborns, this calls for a crash course in infant... Continue reading at AdWeek
[ AdWeek | 2023-04-24 12:00:00 UTC ]
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