After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company. Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing. Stepping into the on-deck circle is Amazon Studios head of marketing Mike Benson, who joins join CBS in October as president and chief marketing officer. Both execs will report to CBS Chief Creative Officer David Nevins. “George Schweitzer is a marketing legend whose leadership and showmanship have defined both excellence and innovation,” Nevins said in a statement released this afternoon. “His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company." Schweitzer over the course of his CBS tenure has been instrumental in promoting everything from the Super Bowl and “Late Show with David Letterman” to primetime entertainment programs such as “CSI,” “Survivor,” “Everybody Loves Raymond” and “The Big Bang Theory.” Twice named to the Ad Age Marketing 100—examples of his brainstorming may be found here and here—Schweitzer joined CBS back in 1972 as a member of the production team. To say that Schweitzer has enjoyed an eclectic career... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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Joseph Staten, one of the creatives most closely associated with the Halo franchise, is leaving Microsoft. News of the departure was first reported on Friday by IGN. “We’re grateful for Joseph’s contributions to the Halo franchise and Xbox as a whole," Microsoft told the outlet. “We wish him all... Continue reading at Engadget
[ Engadget | 2023-04-08 19:10:51 UTC ]
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Lance Fensterman, president of ReedPop, the pop culture arm of Reed Exhibitions that launched in 2009, is leaving the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-29 04:00:00 UTC ]
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Media mogul’s admission in Dominion Systems election case that he let cable network broadcast falsehoods stuns observersIn his 71 years as a media executive, Rupert Murdoch has proved himself to be a grand master in the arts of survival. He has weathered bruising battles with British trade... Continue reading at The Guardian
[ The Guardian | 2023-02-28 21:09:35 UTC ]
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The Los Angeles Times Book Prizes recognize works in 12 categories, with winners to be announced at USC in person on April 21. James Ellroy will receive a lifetime achievement prize. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-22 15:00:07 UTC ]
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JR Moehringer, biographer to stars such as Andre Agassi and a doyen of the genre, was an obvious choice for the Duke of SussexWhen Prince Harry chose to work with ghostwriter JR Moehringer on his institution-shaking memoir, Spare, he was not taking half measures. The American writer and Pulitzer... Continue reading at The Guardian
[ The Guardian | 2023-01-07 18:42:05 UTC ]
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In one case the Courier-Mail columnist and Sky News presenter filled almost half a column with the unattributed reporting of a regional ABC journalistGet our morning and afternoon news emails, free app or daily news podcastThe Sky News presenter and Courier-Mail columnist Peter Gleeson has left... Continue reading at The Guardian
[ The Guardian | 2022-11-24 07:57:58 UTC ]
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The memoir Heretic opens with Jeanna Kadlec boarding a bus to the Middlesex County Courthouse in Massachusetts, where she is filing for divorce against her husband, an Evangelical Christian, and pastor’s son to boot. Kadlec is twenty-five and exhausted from the labor of suppressing her... Continue reading at Electric Literature
[ Electric Literature | 2022-11-17 12:05:00 UTC ]
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Lester will step down as executive director of the Center for Fiction on January 1, and an interim director will be appointed until a permanent replacement can be found. Lester joined the Center in March 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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Sharjah's Guest of Honor Italy, digital publishing in the Arab world and more open the 2022 Publishers Conference professional program. The post At Sharjah’s Conference: ‘Let’s Not Leave Anyone Behind’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-31 02:43:28 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Golden Voice narrator George Guidall compellingly narrates Craig Johnson’s latest Longmire... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-24 13:48:59 UTC ]
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Author Alex George, the owner of Skylark Bookshop in Columbia, Mo., was named Midwest Bookseller of the Year by the Midwest Indie Booksellers Association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-05 04:00:00 UTC ]
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In his grouchy, funny memoir, “A Factotum in the Book Trade,” Marius Kociejowski writes about what a good bookstore should feel like, famous customers he’s served and more. Continue reading at The New York Times
[ The New York Times | 2022-07-18 18:02:04 UTC ]
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The ongoing "security incident" with Macmillan's computer network will prevent the publisher from processing, receiving, placing, or shipping orders through at least June 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-28 04:00:00 UTC ]
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He was best known for his semiautobiographical first novel, “In the Castle of My Skin,” which he wrote at age 23. Continue reading at The Washington Post
[ The Washington Post | 2022-06-21 01:26:51 UTC ]
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However, the former White House adviser also said she and her husband spent the weekend together with family. Continue reading at The Huffington Post
[ The Huffington Post | 2022-05-31 16:22:57 UTC ]
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In her debut book, Amanda Held Opelt reflects on loss, including the death of her sister Rachel Held Evans, and looks at different cultures to argue for why Americans must learn to normalize difficult emotions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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Donald Trump's former White House adviser admits in her new memoir that she had a hard time competing with her husband's "new fling." Continue reading at HuffPost
[ HuffPost | 2022-05-19 20:47:28 UTC ]
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Said to be stepping away from London Book Fair's producer RX, Andy Ventris saw only one iteration of the fair under his management. The post London Book Fair Director Andy Ventris Is Reported Leaving appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-18 17:34:07 UTC ]
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With hundreds of interviews, Post reporters Robert Samuels and Toluse Olorunnipa piece together Floyd's life before his infamous death. Continue reading at The Washington Post
[ The Washington Post | 2022-05-13 12:00:15 UTC ]
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Working for both Marvel and DC, he created comic book series that brought superheroes together, and was co-creator of The New Teen Titans. Continue reading at The New York Times
[ The New York Times | 2022-05-08 18:57:05 UTC ]
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