After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company. Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing. Stepping into the on-deck circle is Amazon Studios head of marketing Mike Benson, who joins join CBS in October as president and chief marketing officer. Both execs will report to CBS Chief Creative Officer David Nevins. “George Schweitzer is a marketing legend whose leadership and showmanship have defined both excellence and innovation,” Nevins said in a statement released this afternoon. “His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company." Schweitzer over the course of his CBS tenure has been instrumental in promoting everything from the Super Bowl and “Late Show with David Letterman” to primetime entertainment programs such as “CSI,” “Survivor,” “Everybody Loves Raymond” and “The Big Bang Theory.” Twice named to the Ad Age Marketing 100—examples of his brainstorming may be found here and here—Schweitzer joined CBS back in 1972 as a member of the production team. To say that Schweitzer has enjoyed an eclectic career... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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Hodder & Stoughton has announced a restructure to the fiction editorial team with Jo Dickinson stepping up and Kate Howard leaving the company after 16 years. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 12:31:59 UTC ]
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The Chinese dissident artist writes a memoir of family, exile and the inseparability of art and politics. Continue reading at The New York Times
[ The New York Times | 2021-10-30 09:00:03 UTC ]
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Amy Pearson is joining DK as global brand and communications director, succeeding Louise Brown when she leaves the company at the end of November. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 13:28:25 UTC ]
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Mr. Kristof, a two-time Pulitzer Prize winner, is weighing a run for governor of Oregon, the state where he grew up. Continue reading at The New York Times
[ The New York Times | 2021-10-14 12:08:45 UTC ]
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From Grange Hill to the West End, via Eurovision and the Brit awards, the star has built multiple careers. She talks about stage-school pressure, TV diversity and playing Hermione in Harry Potter and the Cursed ChildMichelle Gayle was 10 months into her role as Hermione Granger in Harry Potter... Continue reading at The Guardian
[ The Guardian | 2021-10-13 08:41:05 UTC ]
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Lauren Tavella has left Head of Zeus to join Watkins Publishing as a publicity executive. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 21:06:21 UTC ]
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A systems outage which caused severe IT problems for Blackwell's is still affecting the bookseller's website a week after the problem first appeared, although recovery work is now underway. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 10:24:39 UTC ]
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A systems outage has caused severe IT problems for Blackwells, leaving the bookseller offline and its website unavailable for three days. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 14:23:27 UTC ]
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A new anthology showcases the conservative columnist’s observations and takedowns. Continue reading at The Washington Post
[ The Washington Post | 2021-09-24 12:00:00 UTC ]
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Don Hollway’s new novel is a fast-paced saga based on the life of Harald Hardrada, the 11th-century Norse adventurer Continue reading at The Washington Post
[ The Washington Post | 2021-09-22 11:00:00 UTC ]
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Vintage publisher Rachel Cugnoni is leaving the company with immediate effect after her role was made redundant. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 21:28:52 UTC ]
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Millie Lean is joining YMU Books as junior literary agent, specialising in children’s publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 17:02:23 UTC ]
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Nina Scales will join DK as international publishing and licensing director as successor to Emma James, who leaving after 24 years with the company. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 04:16:32 UTC ]
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SPCK Group has appointed Wendy Grisham to the newly created role of group publishing director, part of a wider restructure that sees a pair of promotions and two departures. Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 06:44:57 UTC ]
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Red Arrow Studios has co-development rights with Playground for all 75 novels and 28 short stories about the French detective Jules Maigret. The post Maigret Rides Again: Playground Entertainment Options Georges Simenon’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-25 18:59:14 UTC ]
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Andrew Weber, global chief operating officer at Macmillan, will leave the publishing house at the end of May after eight years in the role. A successor has not yet been announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
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Alex Segura, previously co-president of Archie Comics, has been named senior v-p of sales and marketing at the Oni-Lion Forge Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-17 04:00:00 UTC ]
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Ben Philippe pitched "Sure, I'll Be Your Black Friend" as a humorous guide. But as the world changed, he allowed himself to explore his own anger. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-26 18:53:10 UTC ]
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Editor Sonny Marr is leaving Cornerstone this month owing to a “shifting focus” in the division’s commercial fiction publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-04-14 07:17:08 UTC ]
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TV personality, cookbook author and former model posted final tweets to 13.7m followers before shutting down account Chrissy Teigen said goodbye to her 13.7 million Twitter followers on Wednesday night in a series of posts acknowledging the abuse and hatred on the platform.“Hey. For over 10... Continue reading at The Guardian
[ The Guardian | 2021-03-25 12:40:11 UTC ]
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