After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company. Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing. Stepping into the on-deck circle is Amazon Studios head of marketing Mike Benson, who joins join CBS in October as president and chief marketing officer. Both execs will report to CBS Chief Creative Officer David Nevins. “George Schweitzer is a marketing legend whose leadership and showmanship have defined both excellence and innovation,” Nevins said in a statement released this afternoon. “His resume of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company." Schweitzer over the course of his CBS tenure has been instrumental in promoting everything from the Super Bowl and “Late Show with David Letterman” to primetime entertainment programs such as “CSI,” “Survivor,” “Everybody Loves Raymond” and “The Big Bang Theory.” Twice named to the Ad Age Marketing 100—examples of his brainstorming may be found here and here—Schweitzer joined CBS back in 1972 as a member of the production team. To say that Schweitzer has enjoyed an eclectic career... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
News tagged with:
#tom clancy
#high castle
#executive vp
#bright future
#entrepreneurial spirit
#time warner
Sherrod, the v-p and editorial director of Amistad, will leave the HarperCollins imprint after nearly a decade to "pursue a new endeavor." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#tracy sherrod
#harpercollins imprint
#harpercollins
Why do authors always ask for readers to leave reviews? Do reviews really help sell their books? Bottom line: yes. Continue reading at Book Riot
[ Book Riot | 2022-03-30 10:35:00 UTC ]
More news stories like this | News stories tagged with:
#bottom line
#book review
George Saunders has been busy—teaching the craft of writing (rigorously, one might add) on Substack, as well as continuing to teach at Syracuse—but his personal writing hasn’t taken a backseat: on October 18, Random House will publish Liberation Day, his new short story collection. (!!!)... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-11 18:09:44 UTC ]
More news stories like this | News stories tagged with:
#story collection
#george saunders
#random house
The following first appeared in Lit Hub’s The Craft of Writing newsletter—sign up here. It is from Story Club with George Saunders, a Substack publication and literary community where Saunders offers weekly discussions of the craft of the short story. Both free and paid subscriptions are... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-25 09:51:07 UTC ]
More news stories like this | News stories tagged with:
#george saunders
#lit hub
#short story
#paid subscriptions
#writing newsletter—sign
#literary community
Game Of Thrones writer says opportunity to produce comics based on his superhero series Wild Cards is a ‘privilege’George RR Martin will team up with Marvel to produce a new series of comic books, it has been announced.The Game Of Thrones writer said working with the superhero franchise titan... Continue reading at The Guardian
[ The Guardian | 2022-02-19 12:39:49 UTC ]
More news stories like this | News stories tagged with:
#comic books
#comic book
Containers full of books at the bottom of the ocean are just one problem for an industry facing a host of shortagesThe supply chain crisis over the last year has caused quite a splash for the book publishing industry – literally.In early January, a large shipping vessel coming from Taiwan was... Continue reading at The Guardian
[ The Guardian | 2022-02-07 07:00:04 UTC ]
More news stories like this | News stories tagged with:
#early january
#book publishing
King George may have been boring, but his reign was successful, Jane Ridley argues. Continue reading at The Washington Post
[ The Washington Post | 2022-01-28 13:00:36 UTC ]
More news stories like this | News stories tagged with:
#british monarchy
Scholastic’s Kate Newport is joining Hachette Children’s Group in the newly created role of publisher for non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 18:55:54 UTC ]
More news stories like this | News stories tagged with:
#hachette children
#hachette
#scholastic
Jeremy Holt and artist George Schall’s new graphic novel 'Made In Korea' outlines a near-future world in which childless couples can purchase a sophisticated robotic kid powered by AI and designed by its Korean manufacturer to age and develop along human lines. A 10-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#george schall
#10-page excerpt
#graphic novel
Some agents and publishers who chose not to roll over their London Book Fair bookings from 2020 have reported struggling to get tables at next year’s event, with organisers admitting there is now a waiting list amid high demand and construction works at the Olympia venue. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 16:42:18 UTC ]
More news stories like this | News stories tagged with:
#waiting list
#london book fair
The monarch had plenty of shortcomings, but he wasn’t a brute, writes Andrew Roberts. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
More news stories like this |
What the first president’s own documents reveal about his life and work as a farmer. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#george washington
#documents reveal
DK has appointed Zara Anvari in the new role of senior acquisitions editor for the Life division. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 05:03:05 UTC ]
More news stories like this | News stories tagged with:
#quarto
Ed Lake is moving to Weidenfeld & Nicolson in the newly created role of publishing director for non-fiction after five years at Profile. Continue reading at The Bookseller
[ The Bookseller | 2021-12-01 10:49:33 UTC ]
More news stories like this |
Gina Gagliano, the founder and publishing director of Random House Graphic, Random House Children's Books’ graphic novel imprint, is leaving the company effective December 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#gina gagliano
#graphic novel
#publishing director
#random house
Little, Brown has appointed Matthew Crossey from Penguin Random House as head of lifestyle non-fiction campaigns. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 00:37:51 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
Lyndsey Mayhew is leaving Welbeck to join non-fiction book publicity agency The Book Publicist as associate director. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 14:15:36 UTC ]
More news stories like this | News stories tagged with:
#associate director
Transworld has triumphed in a 10-way auction for His Name is George Floyd by two Washington Post reporters, Robert Samuels and Toluse Olorunnipa. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 17:52:20 UTC ]
More news stories like this | News stories tagged with:
#george floyd
#toluse olorunnipa
Writer says they had not realised they should speak up about the title when the book was first published, but it will henceforth take the heroine’s female nameAlex Gino’s award-winning children’s novel about a trans girl, George, is being renamed Melissa, after Gino and publisher Scholastic said... Continue reading at The Guardian
[ The Guardian | 2021-11-02 14:38:09 UTC ]
More news stories like this | News stories tagged with:
#award-winning children
#publisher scholastic
#main character
#american novelist
#scholastic