Marketing Changes at Lululemon as CEO Exits

On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing. She assumes duties that had been handled by Duke Stump, a three-year veteran responsible for campaigns such as "This Is Yoga" who left in September.On the marketing team, Burgoyne joins Brand Creative Director Remi Paringaux, a former print magazine art director, and Senior VP of Brand Fred Uribe. Both joined last year. Burgoyne has been with Lululemon since 2006. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-02-07 00:00:00 UTC ]
News tagged with: #marketing team #vancouver-based company #executive vp #senior vp

Other Publishing stories related to: 'Marketing Changes at Lululemon as CEO Exits'


Industry Notes: Indonesia Named London’s 2019 Market Focus; McIntosh Is CEO of PRH US

Following 2017's Market Focus Poland and this year's Market Focus Baltics, Indonesia will be the highlighted nation at London Book Fair in 2019. And in New York City, Markus Dohle names Madeline McIntosh to lead Penguin Random House US. The post Industry Notes: Indonesia Named London’s 2019... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
More news stories like this |


Sainsbury's exits ebook market

Sainsbury’s is pulling out of the ebook market and closing its digital entertainment offer. Continue reading at The Bookseller

[ The Bookseller | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspapers including #marketing arm #entertainment company #publishing company


Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer sales #publishing ceos


Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek

[ AdWeek | 2020-03-18 20:43:09 UTC ]
More news stories like this | News stories tagged with: #bestselling author #industry professionals


Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer spending #e-book market #firm grip


Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #simply isn #things digital #disappointing results #search engines


YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:01:16 UTC ]
More news stories like this | News stories tagged with:


Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with: #random house #barbara marcus #huge growth


Ave Maria’s Publisher, CEO Retires

Tom Grady, CEO and publisher of Ave Maria Press, retires this month after 15 years at the Catholic press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:


Third of Pearson's shareholders vote against CEO's £7.2m pay package

Former Disney chairman Andy Bird is to take up job at education publishing group in OctoberPearson has suffered a significant shareholder revolt against controversial changes to its remuneration policy, which will grant its new chief executive a multimillion-dollar pay package.Almost a third of... Continue reading at The Guardian

[ The Guardian | 2020-09-18 14:02:55 UTC ]
More news stories like this | News stories tagged with: #publishing group #shareholders vote


Macmillan: Don Weisberg To Succeed John Sargent as CEO; Susan Winslow Leads Learning

John Sargent departs as CEO of Macmillan on January 1, 2021 because of 'disagreements regarding the direction of Macmillan,' says Stefan von Holtzbrinck. The post Macmillan: Don Weisberg To Succeed John Sargent as CEO; Susan Winslow Leads Learning appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-17 15:16:05 UTC ]
More news stories like this | News stories tagged with: #macmillan #post macmillan


What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction #dark side #late 1950s #cold war


B&N Knocks Out Defamation Claim by Fired CEO

Knocking out the defamation claim is a potentially substantial victory for Barnes & Noble, as previous filings suggest that former CEO Demos Parneros was seeking approximately $70 million in damages for the defamation claim alone. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes #barnes noble #fired ceo #defamation claim


Every Book Has a Market. Storiad Helps You Find It.

The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
More news stories like this | News stories tagged with:


Clavis CEO Sets Sights on U.S. Talent

Clavis Publisher and CEO Philippe Werck believes there is illustration talent all over the world—and in launching the U.S. Key Colors Competition, he set out to find it. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:


Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access

Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases.  The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
More news stories like this | News stories tagged with: #springer nature #open access #transformative agreements #post germany


Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #authors guild #market power


US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
More news stories like this | News stories tagged with: #book market #booksellers call