Marketing Changes at Lululemon as CEO Exits

On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing. She assumes duties that had been handled by Duke Stump, a three-year veteran responsible for campaigns such as "This Is Yoga" who left in September.On the marketing team, Burgoyne joins Brand Creative Director Remi Paringaux, a former print magazine art director, and Senior VP of Brand Fred Uribe. Both joined last year. Burgoyne has been with Lululemon since 2006. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-02-07 00:00:00 UTC ]
News tagged with: #marketing team #vancouver-based company #executive vp #senior vp

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The Morning After: Senate tells social media CEOs they have ‘blood on their hands’

The CEOs of Meta, Snap, Discord, X and TikTok testified at a high-stakes Senate Judiciary Committee hearing on child exploitation online. During the hearing, Mark Zuckerberg, Evan Spiegel, Jason Citron, Linda Yaccarino and Shou Chew spent nearly four hours being grilled by lawmakers about their... Continue reading at Engadget

[ Engadget | 2024-02-01 13:31:01 UTC ]
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Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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At PRH, CEO Nihar Malaviya Sets Employee Priorities for 2024

Improving psychological safety, clarity around corporate strategy, and more attention on professional development are the three areas of focus Penguin Random House will prioritize over the two years, according to a memo from global CEO Nihar Malaviya. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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Praveen Madan Named CEO and Publisher at Berrett-Koehler

Madan, a former chair of Berrett-Koehler's board of directors, comes to the publisher from Kepler's Books in Menlo Park, Calif., where he has been CEO since 2012, and where he cofounded the bookselling initiative Reimagining Bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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NowThis Hires Its First CEO Since Being Spun Off by Vox Media

Social publisher NowThis, which often sees its trending news and entertainment videos go viral on social platforms, hired media veteran Sharon Mussalli as CEO--its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by... Continue reading at AdWeek

[ AdWeek | 2023-12-19 09:31:39 UTC ]
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Sales Rose at PRH During a Difficult Year, Says CEO Nihar Malaviya

PRH global CEO Nihar Malaviya thanked employees in a memo for their efforts during a year which saw sales rise over 2022 despite the host of internal challenges the world's largest trade publisher faced in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
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AAP’s September StatShot: US Book Market Up 0.8 Percent YTD

 US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’

Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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David C Cook Names New CEO

Bill Reeves, previously an agent and an executive producer in the Christian entertainment industry, has been named CEO of Christian publisher David C Cook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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Quarto to Go Private, Delist from London Stock Market

The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
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Fox CEO Lachlan Murdoch meets Volodymyr Zelenskiy in signal of support for Ukraine

Media mogul was accompanied by Fox News’ Benjamin Hall, who was injured while covering the war, and Jerome Starkey from UK tabloid the SunThe Fox Corp chief executive, Lachlan Murdoch, has met with Volodymyr Zelenskiy in the Ukrainian capital in what Kyiv said was a “very important signal” of... Continue reading at The Guardian

[ The Guardian | 2023-11-21 01:11:04 UTC ]
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CEO of Hachette Book Group will step down at end of the year

The head of Hachette Book Group, Michael Pietsch, is retiring as CEO and will be succeeded by Hachette UK CEO David Shelley Continue reading at ABC News

[ ABC News | 2023-11-14 20:46:13 UTC ]
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How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek

[ AdWeek | 2023-11-13 21:00:00 UTC ]
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