Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded entertainment division.As head of branded content, digital sales and strategy, Ms. Gorcey will report to Conde Nast's Senior VP of Digital Sales and Chief Revenue Officer of its entertainment arm Lisa Valentino. And as head of branded entertainment, Mr. Misselbrook will report to Conde Nast Entertainment's Executive VP of Programming and Content Strategy Michael Klein. Both positions are new to the company; Ms. Valentino and Mr. Klein had been the de facto heads of the branded entertainment business.Ms. Gorcey's and Mr. Misselbrook's titles may sound similar, but here's how they differ. The former lead on SMG's digital partnerships and content solutions business, Ms. Gorcey will effectively be responsible for getting advertisers in the door and giving them reasons to pay for Conde Nast Entertainment to produce branded content for them or incorporate them into shows already in development or being produced. Then that's where Mr. Misselbrook comes in. Coach's former director of global content development -- and alum of BBH, Saatchi and Wieden & Kennedy -- will be in charge of incorporating brands into the division's programming and producing videos for brands that people find... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to interviews with four current and former staff. A representative for the... Continue reading at AdWeek
[ AdWeek | 2024-12-05 23:23:59 UTC ]
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It seems that The New Yorker Festival may be picket-free this year. The magazine's union and management at Conde Nast reached a new tentative three-year agreement, the company's human resources department told staffers Monday. (THR) Continue reading at AdWeek
[ AdWeek | 2024-10-15 11:54:00 UTC ]
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More than three years ago, The New Yorker's unionized employees authorized and threatened a strike during a contentious first contract negotiation that culminated with scores of protestors descending on the Greenwich Village home of Conde Nast executive Anna Wintour days... Continue reading at AdWeek
[ AdWeek | 2024-10-04 11:54:00 UTC ]
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Ballanco, senior VP and chief information officer at Hachette Book Group, will retire on September 27, with Brendan Goss, currently CIO of Hachette UK, to assume the newly created role of group CIO of HBG and HUK. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-09 04:00:00 UTC ]
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Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek
[ AdWeek | 2024-06-21 17:04:46 UTC ]
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Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the... Continue reading at AdWeek
[ AdWeek | 2024-05-14 17:00:24 UTC ]
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Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen... Continue reading at AdWeek
[ AdWeek | 2024-04-30 18:00:00 UTC ]
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This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the... Continue reading at AdWeek
[ AdWeek | 2024-03-27 21:00:35 UTC ]
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Nineteen years after its debut, Reddit is now a publicly traded company. It was listed on the New York Stock Exchange as RDDT for the first time on Thursday, with mascot Snoo on hand to ring the opening bell. The company aimed to sell 15.3 million shares at $34 a pop to raise around $519.4... Continue reading at Engadget
[ Engadget | 2024-03-21 14:44:55 UTC ]
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Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
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Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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New podcast Stiffed investigates the forgotten story of Viva, a progressive magazine for women that featured Anna Wintour on staffBack in the mid-aughts, right before the internet made Play-Doh spaghetti of the magazine industry, Jennifer Romolini was an editor at Lucky, a Conde Nast property... Continue reading at The Guardian
[ The Guardian | 2023-04-03 18:24:51 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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Former Conde Nast space gets another sublet, and Black Spruce closes on a Midtown East apartment building Continue reading at Crains New York
[ Crains New York | 2022-09-30 17:10:40 UTC ]
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Pearson reunites with Colin Gottlieb to lead its branded content and client solutions teams. Continue reading at Media Week
[ Media Week | 2022-01-10 17:21:08 UTC ]
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Recently, Cathy Merrill, the chief executive of The Washingtonian, published an op-ed on “the risks of not returning to work in the office” as the pandemic abates. If employees aren’t around to participate in “extras” (birthday parties, answering questions in person), she argued, “management has... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-21 12:00:25 UTC ]
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With a new Black editor in chief and ambitious promises to do better, a little corner of the Conde Nast universe is taking racial and cultural injustice one recipe at a time Continue reading at ABC News
[ ABC News | 2020-12-24 18:32:00 UTC ]
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Led by the megabestseller 'Midnight Sun' and 'The Return,' sales at Hachette Book Group jumped 19.2% in the quarter ended September 30, 2020, over the comparable period in 2019. Digital sales also had solid gains in the period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-05 05:00:00 UTC ]
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A 55% increase in digital sales plus higher online revenue led to a 10% increase in sales while pre-tax profits more than doubled at Bloomsbury in the six-month period ended August 31, 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
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