Conde Nast Taps Two Execs to Lead Branded Entertainment Arm

Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded entertainment division.As head of branded content, digital sales and strategy, Ms. Gorcey will report to Conde Nast's Senior VP of Digital Sales and Chief Revenue Officer of its entertainment arm Lisa Valentino. And as head of branded entertainment, Mr. Misselbrook will report to Conde Nast Entertainment's Executive VP of Programming and Content Strategy Michael Klein. Both positions are new to the company; Ms. Valentino and Mr. Klein had been the de facto heads of the branded entertainment business.Ms. Gorcey's and Mr. Misselbrook's titles may sound similar, but here's how they differ. The former lead on SMG's digital partnerships and content solutions business, Ms. Gorcey will effectively be responsible for getting advertisers in the door and giving them reasons to pay for Conde Nast Entertainment to produce branded content for them or incorporate them into shows already in development or being produced. Then that's where Mr. Misselbrook comes in. Coach's former director of global content development -- and alum of BBH, Saatchi and Wieden & Kennedy -- will be in charge of incorporating brands into the division's programming and producing videos for brands that people find... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-11 00:00:00 UTC ]
News tagged with: #branded content #digital sales #conde nast #senior vp #executive vp

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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age

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New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

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In a shift, Conde Nast integrates more of US and international arm

The U.S. publishing house is scrambling to erase $120 million in losses last year; its international arm could offer lessons in cost-savings. The post In a shift, Conde Nast integrates more of US and international arm appeared first on Digiday. Continue reading at Digiday

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Fatherly Taps Condé Nast Exec as VP of Marketing | People on the Move

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Why Wired is hosting its Conde Nast sister brands at CES this year

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Fashion and Brand Photog Terry Richardson, Banned by Conde Nast, Now Under NYPD Scrutiny

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Conde Nast Britain leads the first Digiday Publishing Awards Europe with three wins

The BBC and Dennis Publishing were close behind, with two wins each. See the full list of winners. The post Conde Nast Britain leads the first Digiday Publishing Awards Europe with three wins appeared first on Digiday. Continue reading at Digiday

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Bleacher Report poaches Conde Nast’s Howard Mittman to lead sales

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Conde Nast Entertainment Hires YouTube Stars for Original Video Push

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Agency Brief is abuzz with 'purpose-driven, branded entertainment'

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