Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded entertainment division.As head of branded content, digital sales and strategy, Ms. Gorcey will report to Conde Nast's Senior VP of Digital Sales and Chief Revenue Officer of its entertainment arm Lisa Valentino. And as head of branded entertainment, Mr. Misselbrook will report to Conde Nast Entertainment's Executive VP of Programming and Content Strategy Michael Klein. Both positions are new to the company; Ms. Valentino and Mr. Klein had been the de facto heads of the branded entertainment business.Ms. Gorcey's and Mr. Misselbrook's titles may sound similar, but here's how they differ. The former lead on SMG's digital partnerships and content solutions business, Ms. Gorcey will effectively be responsible for getting advertisers in the door and giving them reasons to pay for Conde Nast Entertainment to produce branded content for them or incorporate them into shows already in development or being produced. Then that's where Mr. Misselbrook comes in. Coach's former director of global content development -- and alum of BBH, Saatchi and Wieden & Kennedy -- will be in charge of incorporating brands into the division's programming and producing videos for brands that people find... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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Yet another sign that the media world marches toward digital is at Rodale. In a move to expand the healthy lifestyle publisher's mobile commerce, big data and social technologies, it has hired Condé Nast executive Bobby Chowdhury as its first ever chief technology officer.Mr. Chowdhury, 51, has... Continue reading at Crains New York
[ Crains New York | 2013-01-23 00:00:00 UTC ]
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Magazine publishing giant Conde Nast shook up its corporate sales staff Wednesday by placing digital advertising boss Josh Stinchcomb over sales for print, digital, mobile, video and marketing services. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
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It looks to be a good time for tech investments, with enterprise marketing company Unified receiving $10 million from Conde Nast parent company Advance Publications. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-12 00:00:00 UTC ]
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Condé Nast’s much-beloved Domino magazine, which closed in 2009, is making a return to market as a special edition, called Domino Quick Fixes, set to hit newsstands in April. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-08 00:00:00 UTC ]
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The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Conde Nast announced today that all 18 of its magazines will soon be available on the Barnes & Noble NOOK Tablet and NOOK Color. Seventeen of those magazines will be available on NOOK by the end of November while Vogue will join the platform in early 2012. Single copies and monthly... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-14 00:00:00 UTC ]
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Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week
[ Media Week | 2011-09-14 00:00:00 UTC ]
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Martha Stewart Living Omnimedia names Ken West as its new chief financial officer. West replaces Kelly Turner, who left the company in January. MSLOs new addition comes from Marvel Entertainment, an American entertainment company where he held the executive vice president and chief financial... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Digital editions, the oft-dubbed Wild West of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
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A decade after New York City sustained one of the largest terrorist attacks in recent American history on September 11, 2001, Conde Nast has decided to move its head quarters, 18 magazine titles and 5,000 employees to 1 World Trade Center. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-18 00:00:00 UTC ]
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Magazine giant Conde Nast has reached an agreement with Apple, Inc. on digital subscriptions of The New Yorker and seven other titles that will debut in the next few weeks. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Apple is winning over the big publishers. Last week, Hearst Corp. said it planned to start selling its magazines using Apple's new iTunes subscription service. Now rival Conde Nast is actually doing it, via the publisher's New Yorker title. Continue reading at AllThingsD
[ AllThingsD | 2011-05-09 00:00:00 UTC ]
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The New Yorker is expected to be the first in-app publication to be offered as more than a single issue sale. Continue reading at PC World
[ PC World | 2011-05-09 00:00:00 UTC ]
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Conde Nast has noted that the iPad ready issues of their titles may not be doing as well as they (and every other publisher who ran to the gold mine of digital publishing) had planned. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
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Looks like Conde Nast might be putting Voice of the Internet Reddit on the lot. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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