Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly instead of requiring consumers to wait several seconds to open a story.The platform, which is in a test format and will be available to the public at a later date, includes dozens of publishing partners around the world, including the New York Times, the BBC, Washington Post, BuzzFeed, Daily Mail, Conde Nast, Mashable, The Huffington Post and Vox Media. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
News tagged with: #vox media #huffington post #conde nast #daily mail #publishing partners

Other Publishing stories related to: 'Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)'


Google's Accelerated Mobile Pages project aims to speed up the mobile web

Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World

[ PC World | 2015-10-07 00:00:00 UTC ]
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Google's Accelerated Mobile Pages project spreads to more of the web

Google’s effort to give the web a speed boost is pressing more firmly on the gas pedal.The Accelerated Mobile Pages Project is moving beyond news sites to include other destinations on the web. Google is partnering with sites like eBay along with several publishers in pushing the effort along.... Continue reading at PC World

[ PC World | 2016-08-03 00:00:00 UTC ]
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Google Launched Faster-Loading Mobile Pages Today for a Bevy of News Sites

Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at AdWeek

[ AdWeek | 2016-02-24 00:00:00 UTC ]
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Google Is Making the Mobile Web Faster for Publishers and Their Readers

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek

[ AdWeek | 2015-10-08 00:00:00 UTC ]
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Publishers find Google AMP loads too fast for ad views

Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-09 00:00:00 UTC ]
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Publishers Can Now Use Video Ads Through Google’s AMP Pages

In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek

[ AdWeek | 2017-05-20 00:00:00 UTC ]
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Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek

[ AdWeek | 2016-12-03 00:00:00 UTC ]
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Google Is Introducing Native Video Ads for Mobile Publishers

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek

[ AdWeek | 2016-11-15 00:00:00 UTC ]
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Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web

Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Publishers scramble to prepare for Google’s fast mobile pages initiative

Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday

[ Digiday | 2016-01-20 00:00:00 UTC ]
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Google AMP is good for mobile web users – but what about publishers?

The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian

[ The Guardian | 2015-10-11 00:00:00 UTC ]
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Google Unveils Accelerated Mobile Pages, Its Take On Facebook's Instant Articles

On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which... Continue reading at Fast Company

[ Fast Company | 2015-10-07 00:00:00 UTC ]
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Weather Says Its Mobile Ad Business Is Growing Faster Than Google

Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a few reason why they do. Adweek: People often knock mobile ads, particularly display ads. It seems tough for the average... Continue reading at AdWeek

[ AdWeek | 2013-10-24 00:00:00 UTC ]
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In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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How Publishers Can Monetize the Mobile Web

[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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Google unveils new digital ad formats, and Facebook issues a warning

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[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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