Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier

Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites. Meredith first started working with Grocery Server in April 2014 to plug local ads into AllRecipes.com—its hub of recipe and food content. Here's what the ads look like: Each recipe on AllRecipes' website and mobile app has an ingredient section. A box under the ingredients pulls in real-time data about which foods are on sale at nearby grocery stores and retailers including Target, Stop & Shop and Walmart. Brands like Unilever and Del Monte can then buy native-like placements in those boxes to promote similar products. "If they're going to be preparing a messy meal, we can suggest that there are paper towels, garbage bags or detergent on sale at the same retailer," said Marc Rothschild, svp of Meredith Digital. Rothschild declined to say how much the acquisition cost or share any stats about the campaigns run so far, but he did note that the targeted promos are getting more people into stores. "We've proven through a relationship with folks like Nielsen that we are able to drive people in store more frequently," Rothschild explained. "They're buying more in the food category, but then they're also buying a bunch of other stuff while they're in there." This year, Meredith... Continue reading at 'AdWeek'

[ AdWeek | 2015-07-13 00:00:00 UTC ]

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This Week’s Bestsellers: November 25, 2024

Martha Stewart’s 100th book, ‘Martha: The Cookbook,’ is #1 on our hardcover nonfiction list and #5 in the country. Plus Fox News personality and secretary of defense nominee Pete Hegseth returns to our lists, and tie-ins to the movie musical adaptation of ‘Wicked’ prove popular. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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Tim Pearson joins youth publisher LadBible

Pearson reunites with Colin Gottlieb to lead its branded content and client solutions teams. Continue reading at Media Week

[ Media Week | 2022-01-10 17:21:08 UTC ]
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Pride Media’s New CEO Pledges to ‘Right the Ship’

[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 18:56:22 UTC ]
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Folio: Announces Call For Nominations for 2020’s Top Women in Media Awards

NEW YORK—Folio:, the publishing industry’s go-to source for news, business intelligence and peer-to-peer recognition, has opened the call for nominations for the 2020 Top Women in Media Awards. Each year, the awards program honors 80+ leaders who have made a lasting impact on their brands,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-28 21:07:59 UTC ]
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How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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National Enquirer shredded Trump documents, Ronan Farrow book claims

Shredding allegedly took place in first week of December 2016Publisher American Media calls story ‘completely untrue’American Media and the National Enquirer tabloid newspaper shredded sensitive documents about Donald Trump shortly before the 2016 election, the reporter Ronan Farrow alleges in a... Continue reading at The Guardian

[ The Guardian | 2019-10-15 11:52:41 UTC ]
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Bauer Media to Pursue Alternatives to Traditional Newsstand Supply Chain

The publisher of the two top-selling magazines on American newsstands has initiated a process aimed at exploring alternatives outside of the traditional magazine-retail supply chain, which has become dominated by two major wholesalers following years of decline and consolidation. Bauer Media... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-11 20:01:50 UTC ]
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Jack in the Box’s mystery, New Coke’s revival and Dressbarn’s downfall: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today We're still pondering this mystery: What exactly prompted Kim Kardashian... Continue reading at Advertising Age

[ Advertising Age | 2019-05-22 10:00:00 UTC ]
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Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Former National Enquirer Editor Writing Book About “Trump and His Women”

A former top National Enquirer editor is writing a book about President Donald Trump’s love life. Barry Levine, who was executive editor of the tabloid until he left in 2016, is writing the book about “Trump and his women” for Hachette, reveals the New York Post’s Page Six. It remains an open... Continue reading at Slate

[ Slate | 2018-11-23 00:00:00 UTC ]
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Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-16 00:00:00 UTC ]
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Industry Notes: Jon Fine Leaving Open Road; Baker & Taylor’s Devasar Leads Publishers

After a year with Open Road, attorney and former Amazon executive Jon Fine is heading to American Media. And in India, Baker & Taylor's Nitasha Devasar helms the publishers association's executive committee. The post Industry Notes: Jon Fine Leaving Open Road; Baker & Taylor’s Devasar... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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‘The hunt for consumer revenue is on’: Insights from the Digiday Publishing Summit

Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday

[ Digiday | 2018-10-08 00:00:00 UTC ]
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Snoop Dogg to publish cookbook, From Crook to Cook

Following his Emmy-nominated cookery show with Martha Stewart, the rapper will share recipes for chicken, lobster and ‘snacks to satisfy those munchies’Snoop Dogg is to publish his first cookbook, From Crook to Cook, in October.The rapper will share his recipes for everything from fine-dining... Continue reading at The Guardian

[ The Guardian | 2018-08-23 00:00:00 UTC ]
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What Publishers Can Learn From the Latest Magazine Shake-Up

Two more publishing companies sent the latest signal about the decline of the print media business this week. On Tuesday, Wenner Media announced the sale of its 25-year-old Men's Journal to American Media Inc. That followed the sale of Wenner's Us Weekly to AMI in March. The next day,... Continue reading at AdWeek

[ AdWeek | 2017-06-24 00:00:00 UTC ]
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'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops

Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at Advertising Age

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
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Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
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The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at Digiday

[ Digiday | 2016-12-13 00:00:00 UTC ]
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